Welcome to another edition of Badass Marketing; we discuss the impact of Google’s generative AI tool on search results. We agreed that the tool’s ability to provide comprehensive responses to search queries could reduce the need to visit external websites, potentially affecting website visibility and ranking. We suggest adopting an omnichannel marketing approach to drive traffic to the website through other channels. We emphasize the importance of providing value to subscribers to maintain a healthy and engaged newsletter list.
Exploring Google’s Generative AI Search
During our discussion, we explore the potential impact of Google’s generative AI tool on search results.
Here’s a summary of their conversation:
Google’s Generative AI Tool and Its Impact on Search:
Mike and Angela delved into Google’s latest product, Bard, which utilizes generative AI in search. They recognized that Bard’s comprehensive responses to search queries might reduce the necessity of visiting external websites, potentially affecting website visibility and ranking.
Concerns about Google’s impact on website visibility:
Mike and Angela expressed concern about Google’s objective of keeping users on their products. This strategy could challenge websites that rank higher and gain visibility in search results.
Google Search Results and Ads:
The discussion touched on the implications for search results and advertisements. With Bard’s ability to provide complete information directly within search results, the relevance of traditional search ads and organic results could be altered.
Direct Contact vs. Third-Party Channels:
Mike and Angela proposed adopting an omnichannel marketing approach to counterbalance the potential impact on website visibility. They emphasized the importance of utilizing direct contact methods, such as newsletters and text messaging, to reach clients directly, bypassing the reliance on search engine results.
Importance of Providing Value to Keep Subscribers:
Mike and Angela underscored the significance of providing value to subscribers to maintain a healthy and engaged newsletter list. They highlighted the need to consistently deliver meaningful content to subscribers to strengthen the connection and keep them engaged.
Feedback and Value in Newsletters:
The conversation veered towards the importance of feedback and value within newsletters. Mike and Angela emphasized the need to seek feedback from subscribers and tailor the content accordingly actively. They discussed the reasons why people sign up for newsletters and stay, emphasizing the role of value and relevance.
Action Items:
Based on their discussion, the following action items were agreed upon:
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- Monitor the impact of generative AI on organic website traffic through Google Search.
- Allocate more time in next week’s meeting to delve deeper into the topic of newsletters and their role in maintaining engagement.
Key Questions:
During the meeting, two key questions were raised:
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- What can be done to counteract the potential negative impact of Google’s generative AI tool on website visibility?
- What types of feedback do you receive on your newsletter, and what motivates people to sign up and stay subscribed?
This is a pivotal moment for the search, and Mike and Angela agreed that it warrants close observation in the upcoming weeks. Stay tuned for further updates on this topic!
