The marketing of mobile applications takes into account the life cycle of purchases of your users and customers. You will suggest apps to them based on when they first hear about it when they become users, how loyal they are, and when. Wherever they are, there is an opportunity to promote something different.
Know the stages of the sales funnel
The sales funnel is essential to ensure that your audience downloads the application. It acts (eg, buying something through the application or providing their information by email ), and your app becomes a regular part of their day. This sales funnel can work back and forth.
Download the application
The hard part is not even this stage. It is the first. Getting to know your application and downloading it is the first step you need to take. You can market your app across multiple channels, from social marketing to contests to search advertising. You can also sell your application through other complementary applications and smartphone application stores.
Get users to activate the app.
Unfortunately, users tend to avoid activation even after downloading the app. If you want to sell the app to them, you have to encourage them to activate it.
There are many ways to encourage this. One is to collect emails when they download the app so that they can be given training and encouragement to get them to activate and use the app. You can send push notifications and messages in the app, and you can even create a message center so that your users can view the messages at any time.
Turning users into loyal fans
The best thing that can happen with your app is that it is useful enough for your audience to use it all the time, or at least daily. You can then send them messages, broadcast advertisements for new products, etc. You can retain them, give them discounts, offer them special offers, send them personalized messages, and send them updates when their friends or family join them. The more you provide them with the impression of being a community, the more they will be loyal to you.
When creating messages for your users, keep in mind the value that the message brings to them. Know what action you want them to take so that you can develop the most appropriate call to action. And never forget the importance of time, place, and user experience to retain customers and buyers for life.
Getting started with mobile apps marketing may require some learning. However, you can find people who are not only experts in developing the apps you want for your audience, but also experts in promoting and buying apps to encourage your users to buy more and use more. Plus, your app.
Differences Between Mobile Marketing And Online Marketing
Mobile marketing focuses on efforts to connect with customers through their mobile devices. It can be a smartphone, a tablet, or even a smartwatch. To do this, marketers can use different types of content through websites, apps, and push notifications, starting with the fact that the customer will use their mobile device to connect.
It’s easy to see the differences between online and mobile marketing when you realize that it’s the connection point that is different. If you consider this, you can better differentiate your campaigns to strengthen the connection.
For online marketing, a business uses websites, search engine marketing, and search engine optimization to help its audience find them. They often include social media marketing using content such as images, videos, and the like to connect with their followers. You can also engage in content marketing by blogging, posting guest posts, and more. Remember, this also includes email marketing.
With mobile marketing, you can segment your audience based on individual users and their behavior on different channels such as SMS. This method is very cost-effective and does not require as much creativity as the rest of online marketing. It also means that you can experiment a lot while taking less risk. This system works particularly well for those who need geolocation information, such as restaurants and local businesses. However, it can & does work for any type of audience as well as products.
The big differences
Although the two methods seem similar in appearance (and in many ways they are), there are some differences to note and take advantage of. For example, a mobile browser is very different from a browser designed for desktop computers.
- One ad at a time: a mobile browser makes the best use of small spaces and only shows one ad at a time, so your ad is not in direct competition at the time.
- Mobile advertising costs less: it is not as expensive to run mobile advertising campaigns today as it is to run web campaigns for desktop computers. Less competition means you can get a reasonable price that allows you to work with a return on investment.
- It’s the future: mobile sales more than desktop computers. More and more people are using all forms of mobile technology to find what they want and need. The more products that are developed, from fitness equipment to phones to watches, the more their use of mobile advertising will become an essential part of your marketing efforts.
Even if you don’t advertise directly on cell phones, knowing how important it is will help make your website mobile-friendly. Right now, it’s time to start putting the idea of mobile-first in your design as well as your marketing future.
While mobile marketing and online marketing differ, they also have tons of things in common. For example, it’s essential to understand who your audience is, what type of technology they use to learn, and what keeps them awake at night, when you know that for one or other of these media, you will develop more effective advertisements.
Name- Rachna Bhalla
Bio- Rachna is a Chemical Engineer by qualification & Digital Marketer by passion. She is a marketing manager at PhMeter, a leading online shopping portal that provides world-class medical equipment.
Everything You Should Know About Mobile Marketing