Events 101: How Sound Can Elevate Audience Experience
- Business Tips, Promotions

Events 101: How Sound Can Elevate Audience Experience

The pitter-patter of rainfall, the honking of a horn, the contagious belly laughs of a five-month-old baby – all these sounds conjure different emotions in people.

Interestingly, most individuals won’t notice how the things they hear affect them.

When creating a transformative experience for your event, you’ll want to take advantage of how sound affects people. But to do it right, you must have a plan.

You see, the examples mentioned earlier are not pre-programmed sounds. However, you can’t leave anything to chance when it comes to the success of your event.

To ensure you can create an effective plan, you must first understand how sound affects people. By doing so, you’ll be able to devise ways to use sound design and voiceovers for events to elevate the audience experience.

Sound establishes the mood in a setting.

Sound establishes the mood in a setting.
Sound establishes the mood in a setting.

Experts agree that sound can affect a person’s mood and build a specific feel in the atmosphere.

From hard-hitting beats motivating people at the gym to soothing classical tunes that can calm the nerves, music helps in establishing the vibe you want for your event. But, of course, you shouldn’t stop there.

Besides musical scores, many natural sounds have the same effect you can utilize. For instance, bird songs can make people feel reassured and relaxed. This is all thanks to thousands of years of using human instinct and observation techniques that have led to the conclusion that birds only sing within safe environments.

Moreover, a study on emotional manipulation using voice-changing software found that emotional tones in voices can also alter how listeners feel.

For example, a change in the pitch and inflection of a voiceover or live professional presenter that sounds more positive and confident can cause listeners to feel happiness and excitement.

Sound can boost energy levels.

The human body is 70 percent water. Therefore, sound travels well in water, which makes people excellent conductors. This explains why music, sound effects, speeches, and voiceovers have a powerful influence on your audience.

All animals – even those that can’t see – sense potential threats by detecting unusual sounds around them. Like every other animal on Earth, humans use their hearing as their primary warning sensor, especially in dangerous situations.

Because of this, different sounds have varying effects on human physiology. For instance, a jarring, sudden, or loud noise can:

  • Increase your heart rate.
  • Change your breathing pattern.
  • Increase cortisol levels (a.k.a. the stress hormone).

Of course, it’s not just about the danger. Some sounds also put people into a different state of mind and even boost their energy levels. Here are a few examples:

  • Empowering cinematic sounds
  • Fast-paced video game scores
  • Melodic alarms

Whether you want your audience to feel relaxed, happy, or excited, use the appropriate sound based on how you want your audience to feel during your event. This will do wonders for their entire experience.

Sound can foster creativity and learning.

It’s a well-known fact that classical music helps improve focus, but did you know that there’s also a form of noise that can unleash your creativity?

Based on research published in the Journal of Consumer Research, moderate background noise can help you reach a higher degree of creativity and lead to greater adoption when used for innovative products.

According to another study, music with 50 to 80 beats per minute (bpm) can stimulate and enhance creativity and learning.

Use this to your advantage during brainstorming sessions, industry conventions, and workshops. Just don’t forget to keep the volume low to prevent the sound from having the opposite effect.

Sound can enhance overall event perception.

Sound enhances the audience’s overall perception of your event.

From improving the mood and setting the atmosphere to encouraging creativity, engagement, and learning, sounds can change how people perceive the world. This is according to experts from the University of Groningen.

According to them, people can recognize various emotions better when listening to specific music.

If the sound in the background is upbeat, they will detect happy faces first, even in a large crowd. But if it’s slow and melancholy, the sad faces will become more apparent to them from the get-go.

This shows that the music you use for an event has a significant impact on your attendees’ emotions and perceptions.

So, don’t use violent or aggressive music when you want people to feel calm and happy. Instead, try the following types of music for your next event:

  • Ambient, calm, and cheerful melodies, like jazz, indie, and contemporary classical music, are suitable for conferences, workshops, seminars, and congresses.
  • Upbeat music like funk, pop, or soft rock can boost engagement in sporting events, company awards and recognition gatherings, or corporate parties.

Maximize the Power of Sound

Sound has a powerful impact on people’s emotions and state of mind. Use this knowledge to your advantage when planning your next event.

Understand how sound can elevate audience experience with this article as a guide and watch your event become a success.

Events 101: How Sound Can Elevate Audience Experience

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