It doesn’t take a rocket scientist to see that we’ve entered a new era of commerce. Yes, eCommerce is taking over the world and you better be ready to jump on the bandwagon!
According to eCommerce statistics, the global value of this fast-paced sector is expected to reach a staggering $4.8 trillion in 2021. After all, the likes of Amazon or Alibaba are growing in size with each passing day. And even if these guys dominate the market, that doesn’t mean that you should stop expanding your business.
What’s more, a set of creative methods can help you remain relevant and create a buzz around your brand. Here are the things you should do if you want to stand out from the crowd.
1. Invest in an Intuitive Mobile App
Mobile apps are the future of eCommerce, and every self-respecting brand should have a mobile portal on stand-by. After all, our smartphones are with us at all times, and this allows for easy access to our favorite brands or products. The latest eCommerce statistics say that 24% of consumers are using smartphones to make purchases.
So, don’t hesitate to splash the cash on the development of a mobile application. As a result, your business could receive an inflow of traffic. After that, you will easily convert those leads into revenue.
2. Invest in Digital Marketing Campaigns
Digital marketing and eCommerce go together like milk and cookies. It’s hard to imagine one without the other. Marketing campaigns can boost brand awareness and spread the word about your business. As such, they are an integral part of every successful eCommerce store.
From an eye-catching logo to a catchy ad on YouTube, marketers can do wonders for your business. Therefore, never underestimate the power of digital marketing in our digitized world.
3. Cultivate Your Social Media Presence
Social media is also a notable example of how engagement with customers can generate profits. In other words, educational or engaging content can help you cultivate a following. As a result, you will build an army of loyal consumers who will be eager to spend their last dime at your store.
On top of that, social media allows users to place targeted ads. By doing so, you can pinpoint a specific group and increase the effectiveness of your marketing efforts. Before you know it, you could be selling items to consumers on the other side of the planet.
4. Use Data Analysis for Making Plans and Strategies
Studies show that data-driven projections are crucial for boosting sales and increasing revenue. Even if you try to apply an omnichannel approach, you will not have much success if you do not learn from past mistakes. In other words, pay close attention to analytics and trends when making plans and marketing strategies.
Data analysis can provide business owners with a profound understanding of their company. Once you discover weak spots in your game, you can focus all your energy into those areas and boost the results of your eCommerce business.
A variety of eCommerce statistics show that as many as 1.92 billion digital buyers are present in the virtual world, buying all sorts of products. Think about it – can you afford not to use the tips and tricks we listed? You know the answer already! So, don’t waste time and start applying these methods to your day-to-day operations as soon as possible.
Aleksandra’s economics degree helps her understand tech’s implications for disruptions in existing infrastructures and the global economy. She can be found writing, designing, and developing articles in diverse fields and reading up on technology trends. In her free time, she loves to travel, sing, play guitar, and watch movies.