Generally, developing a website has its challenges, but developing an eCommerce website is more demanding. You have to consider several things to make the website user-friendly and responsive.
People would mostly visit an eCommerce website to learn about a product and make purchases, so it’s best to make the site user-friendly and easy to navigate if you want users to remain long enough to make a purchase.
Different things, such as the brand and product quality, contribute to an eCommerce website’s success, but a responsive website can increase click-through rate (CTR) and aid conversion.
Every web designer should consider the following features for an eCommerce website design to make the site suitable for its creation.
Research shows that about 61 percent of customers are more likely to purchase mobile-friendly sites, with over 50 percent of online traffic generated from mobile devices. The high percentage of mobile users makes designing a mobile-friendly and responsive eCommerce website quite essential.
Every online business aims to make more sales, and the gateway to making these sales is a website that users find easy to use on every device. A responsive design makes it easy for users to access different product pages, find what they need, and quickly purchase.
Brand and product design
First impressions count and could make users leave your website or stay long enough to browse your products and find one they want to purchase. Therefore, it is necessary to consider the identity of the brand when designing a responsive website. Ensure the colors used to create the website fits the brand.
Brand recognition is one of the major things that drive sales. Keeping the brand design and logo consistent throughout the website creates more awareness about a brand and helps your customers identify you quickly.
Try not to over-design the website and use simple symbols, with limited pop-up windows that distract customers. Simple designs with a consistent color scheme are usually the best way to design an eCommerce website.
Product page design
The first thing you should consider in designing an effective product page is categorizing the products. If users don’t find the product they need, there would be no sale even when available. You want to make it easy for shoppers to find what they need on the website, so consider including a visible search box on all pages, an autocomplete search feature, sort and filter option.
Give users access to a quick product view, using clear and high-quality product images. Images of products from different angles and a video would give customers a better view of the product they want to purchase. Ensure the product image is consistent on all devices and includes the necessary product information.
Customers need to feel safe on an eCommerce website. Online shoppers are always concerned about privacy and whether a site is secure before engaging further and might leave if they do not trust the site.
Ensure the website has an SSL certificate that authenticates the site’s identity and provides encryption to keep customer’s data safe.
Even with a user-friendly, simple, and beautifully designed site, users can exit a website without purchasing a product if you do not make the purchasing process easy. You may want to build an effective checkout page that gives users easy access to complete any purchase.
Ensure you keep the checkout page simple, with only a few steps to complete payment. For example, you could consider a checkout page where customers can view the products they need and pay instantly. If you decide to use multiple pages, include a progress bar to keep your customers on track.
Give the customers different payment options and make it easy for both returning and one-time customers to purchase. A good way is to make registration-optional and allow customers to use previously filled details to create an account after purchasing your product.
An eCommerce website should always provide a smooth experience to shoppers, so it is vital to consider a web design that provides an excellent user experience. This can increase the rate of returning customers and new customers.
Making an effort to properly design the product pages and checkout pages, securing the website, and developing a responsive site that matches the store’s brand will give users a seamless experience and drive more sales.