The Most Important Trust Factors Essential for Your E-commerce Website
Are you an e-commerce business owner? Trying to improve your business with some effective techniques and still found nothing? You should definitely look at this post for some actionable steps to enhance trust among your customers and users. If you have already worked out a few steps, make sure that your trust factor checklist has the following factors.
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Handle the Emotional Triggers:
Nobody trusts a stranger. It is the same when it comes to your website. People will never purchase from an unfamiliar website. If I land in an e-commerce store that I am not interested in, then I will not make any purchases. The ultimate focus of an e-commerce business owner is to make your customers like you.
To initiate this process, you need to neglect technical issues from your website instead of creating product descriptions that could help customers better relate to their needs. Make sure that your content emotionally strikes your customers that it builds trust. So, make sure that emotional triggers top’s list of trust factors.
Security with Trust:
A survey proclaims that online customers are very much concerned about their information shared on the web. Because these days, customer information is being stolen and misused. This is why people always check whether the website is secured or not, especially when it comes to an e-commerce website; people are very much scared as such websites include transactions to purchase products.
This is where website owners need to ensure that they own an SSL certificate for their website. Through understanding the need/demand for security, SSL reseller started to give cheap SSL certificates that help business owners to maintain a secure environment on their business.
SSL Certificate enables HTTPS on your website, and; the visitor will able to see a green padlock icon in their browser address bar. This confirms security to your customers and builds trust in your website. You can also install an EV SSL Certificate to display verified company in green text in the browser address bar along with the country code. To obtain this certificate, a business needs to verify its authenticity; through a strict legal process.
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Most e-commerce websites fail this. Reviews are the ones that build your reputation. However, business owners fail to encourage their customer reviews as they fear negative ones. However, that is not going to work the way you think. Reports are the best indicators of legitimacy.
An analysis by Bright Local back in 2014 has proved that around 90% of customers value consumer reviews and consider personal recommendations. In case you get numerous good reviews and very few bad reviews, this can encourage your customers to purchase and transact on your website. Make sure that you create a review column for your customers to share their opinion on the products and services you deliver.
Showcase Your Shipping Cost:
Have you ever come across the hidden charges? Most e-commerce websites pose such charges on their customers, making them angry about the final charges they obtain on receiving their bills. This is something that bothers people and makes them lose their trust in their websites.
Even an additional cost added at the end of the checkout process will bring distrust to customers. There are circumstances where the same product at one platform is offered with shipping charges, whereas the other platform offers the same without any additional charges.
This is where people afford either option. That is why it is recommended to showcase the shipping charges upfront that the customer might know and proceed further. When the charges are directly applied, the customer will not have a chance to opt for another. However, when charges are hidden, it not only brings distrust, it makes people go for other options.
Make Trustworthy Policy Statements:
Some companies do not match their policies at all. Many get their policies informed for the sake of getting them on the web. Some fail to notify their customers about it. Both really bother.
The most important thing that every single e-commerce website owner need to take care of is their policies. If you are going to fail, then you are going to lose trust among your users. Also, make sure that you stick to the policies and get them implemented, as stated. Do not introduce new ones and fail to update them.
Get your customers notified of the policies that you implement on your business. This could effectively build trust among your users and even help them come back to you for more transactions.
User experience is another important thing that you need to be mindful of. When your customer enters your website, they notice the security; later, the user experience. So make sure that your customer is comfortable enough to navigate through your website.
Your website design is the biggest trust builder. Make sure that the design structure of your website is appealing and free to handle. Also, insert content that is relevant to you, and that is informative. If you cannot generate a proper design for your website, try approaching professionals who could get the work done on your behalf. When it comes to content, unique content builds trustworthiness among your customers. Be genuine in your words and convey the ones that you could really fulfill.
The checklist mentioned above holds the most important ones that every e-commerce business needs. Especially when it comes to security, make sure that you install EV SSL certificates to display verified company name in the browser address bar in green text and build trust. You can obtain an EV SSL Certificate from the popular reseller like Cheap SSL Shop. Try to implement all the above-stated factors on your e-commerce website to build enough confidence among your customers.
If you have already implemented your best factors, make sure that your checklist holds these factors too.