Social networking sites such as Twitter, Instagram, YouTube, and Pinterest are great places for companies to interact directly with the actual people who help them. It’s where you make connections with your fans by entertaining content that promotes brand recognition. Social networking is beneficial, but it is still highly competitive. When you post content, it becomes part of an infinite stream of content that competes with other brands’ range and the platform’s rating algorithm. As a result, only the strong prosper of social media post designers. Still, the good news is that standout social media graphics are among the most powerful tools in the arsenal for creating unique, entertaining content.
It is impossible to overstate the value of producing visual content for social media. The Google Doodle is a great place to start, or you can try this out. Google provides a reason to visit the landing page and use its search engine over others by updating its appearance daily. On social media, solid visual content has the same influence. It gives people an incentive to follow you, like your blogs, comment on them, and finally buy from you.
Visuals should be a part of the social media campaign.
The social policy that encourages great graphics is just as successful as the visuals themselves. Your imagination may stick to best practices, but without a specific aim, plot, pacing, and other strategic elements, you’ll be doing a disservice to your art department. If you realize it, every organization has a social media brand identity and visual language—some are only more fluent than others. This is where a social media style guide can come in handy. Any graphic strategy and the social media post designer should include the following elements:
- Research the target audience. Investigate the audience’s needs and consider what kind of visual entertainment they’d like to have.
- Make a mood chart. Include material, color palettes, and other graphics that will aid in the creation of your vision.
- Using recurring patterns or pillars will help to spice it up. The Instagram feed of Air France, for example, features a blend of destination and airline images.
- Think about how you should change your visual approach for each social media platform.
- The importance of timing. Make sure to share visuals on social media during busy hours. But don’t fail to remember the larger picture. Would those holidays necessitate more visual content? You’ll be able to control your budget and production schedule properly if you plan.
Examine the demographics of the current channels
You may have done a target demographic analysis with your overall brand campaign. Still, the audience for each social media site would be a subset or cross-section of your broader audience. Understand who is now watching the content and searching to build the most successful social media interface. Conduct interviews, polls, use the platform’s tools to locate demographic statistics and keep track of the reviews or messages your followers leave. Finally, you can develop user personas for your current customers and any potential audiences you wish to target. Personas are essential since designing content for a person is much simpler than creating statistics and figures.
Examine the content categories that compete well on those channels.
By reflecting on the types of content to produce and, ultimately, how that content can be built, you will limit your audience’s reach and social media platforms. The platform will restrict some of the content you can create (Instagram favors imagery and video, Twitter favors short messages and clips). Each site should have a page describing how it operates and the shortcomings of the media. Other types of content would be dependent on user trends: while Facebook allows users to post videos and written posts, more people use the site to exchange article links. Spend some time analyzing customer behavior and keeping an eye on the rivals to get a sense of using each platform more effectively.
Give photographs more space than text.
The brain processes images thousands of times faster than text. Image-based content (mainly photos of people) has been shown to produce more retweets, Facebook shares, and other forms of engagement than text alone. Previously, Facebook had a rule that cover photos should not contain more than 20% text. Even though the practice is no longer in effect, it’s a good number to remember when creating your cover/banner pic. Maintain an image-based approach to the content.
Pay attention to how the profile photograph interacts with the cover/banner header placement.
Don’t let a profile photo that overlaps the cover image obscure any critical content you want your audience to see in terms of design. Make the primary content of your cover/banner image more oriented to the picture’s right side than the left for easier viewing. Make the profile photo and the cover image communicate with each other to create a more innovative approach. Because a social media post designer will automatically place your cover image into a photo album, double-check that it looks good both with and without the profile picture overlapping the bottom left corner. Make sure there isn’t any uncomfortable blank space in that spot.
Make sure your designs follow the platform’s rules.
In both the profile picture and the cover image, most of these rules prohibit the use of nudity, celebrities, obscene or threatening images, profanity, and copyrighted images. Each site enforces these standards differently, so if your design violates them, your client’s company account may be suspended or terminated. As a social media post designer, it’s critical to read the fine print, so take a look at the Facebook page terms, Twitter terms of service, Google policies and principles, YouTube community guidelines, and Linkedin user agreement.
Make it visually appealing and artistic.
A social media page aims to engage the target audience and encourage them to share the page’s content, including the cover/banner image. You can try this to create appealing content, and graphics on social media pages are much more likely to be shared and improve engagement. So go ahead and be innovative with your designs while ensuring that your pictures are consistent with the client’s branding and showcase their products and community.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on social media post designer, Lifestyle Design, Branding Firm, Exhibition design, etc.