5 Key Points Every eCommerce Store Should Check for Best User Experience
In today’s digitized world, it has become essential for businesses to have an online presence if they wish to succeed in terms of sale generation, profit hikes, brand awareness, and general success of your business. However, even when it comes to an online store, you cannot expect it to succeed because of your large inventory or diverse ranges of products/services you offer. There’s much more to an online store than the products it is selling. To be a successful entrepreneur, you need to understand many important aspects of running an online business.
Before we look into the factors that place your online business on the path of success, you need to look at the numbers depicting the eCommerce industry’s lucrativeness and how you, too, can reap the benefits.
- Ecommerce sales are projected to reach a whopping $6.5 trillion by the year 2023.
- The online shoppers have spiked to a hefty 2.05 Billion in just 2020 alone.
- 75% of the people shop online for at least a month.
- 49.2% of eCommerce sales were made through mobile devices.
- By 2021, 53.9% of eCommerce sales will be made through mobile devices.
- 80% of online shoppers and 63% of mobile shoppers consider new and improved technology to drive a better shopping experience.
The above numbers must have given you a bird-eye view of how great an eCommerce business can be, considering that most people are gravitating towards online shopping. This has also highlighted that your online store needs to cater to the consumers in the best way possible – meaning, you need to provide the ultimate user experience.
The right eCommerce platform will make a start and the end of the entire shopping experience on its platform a breeze – from when they log in, browse, check out and pay – it should be without any blocker hassle.
If you fail to deliver the ultimate user experience, then what can you expect?
If you fail to provide the user experience that your consumers expect, there will be a loss of customers, sales, and traffic. This will push your website further down the SERPs, and you will eventually have a website that gets zero visitors and sales that have reduced to zero.
Moreover, if your mobile isn’t built for mobile, then you are serving a bad impression along with a poor user experience, which will lead to your website’s death.
So, keeping these repercussions in mind, what can you do to keep the user experience at its best?
1. Easy/Multiple Payment Options
One of the best things any eCommerce store can do is make sure it provides multiple payment modes. No user wants to be stuck with just one payment mode that could very well not be compatible or convenient for the user. What that will do is force the user to seek other options that are most likely your competitors.
This is why you must give your consumers multiple options like Paypal, BitCoin, Amazon Pay, Google Pay, Stripe, and many more. With multiple modes of payments, you get to cater to a broader audience and close more sales than what you would have accomplished with just one payment option.
2. Provide 24/7 Control
You cannot run an online eCommerce store and not have a support system available. One that is available 24/7. You need to make sure your customers’ queries can be catered to at all times. Not only will this increase your chances of increasing sales, but your customers will become your most prominent marketers. How?
After having a positive experience with your support system, they will become your most prominent advocates and promote your website yourself by referring it to others.
However, there are a few things that you should keep in mind for best practices.
- Consider AI chatbots, as they would significantly reduce the load and respond intelligently.
- Provide your customers with a knowledge base to always have to rely on your support.
- Measure the performance of your customer support to improve best where required.
- Include an inbox that can be easily integrated without causing any issues to your eCommerce platform.
3. Create a Mobile Responsive Website
One cannot stress this enough. You need to make sure your website is 100% mobile responsive. Considering the statistics above, that clearly shows that most people shop on their mobile instead of logging into a desktop. For this, what should you keep in mind?
- Your website should rely on a mobile operating system to function.
- Optimized images (compressed images, high-quality).
- Dynamic content that changes according to the screen real-estate.
- Condensed navigation.
- Minimal design, de-cluttered.
For example, your website sells the best CBD products online. It would help if you made sure that when your website is viewed on mobile, your products are displayed in a manner that doesn’t appear de-cluttered. Not to mention, the ‘add to cart’ button should be visible when in mobile mode.
4. Secure Payment Process
One of the essential preferences that customers give to the online stores when choosing is their security level when dealing with their money. If your platform provides security overpayment, including transparency about how the transfer occurs, yes, they are more likely to gravitate towards your online store.
Hence, it is of utmost importance that you build a platform for your audience that integrates secure payment gateways.
There are various options that you can consider.
- Checkout on Site but Payment off-site.
- On-site payments.
5. Allow Users to Checkout as Guests
This point is critical, as many people do not want to spend their time feeding in their essential and sensitive information first, then once approved and profile created, continue to shop. By the time they make the entire profile, they are already considering finding a store that lets them shop as guests.
This is why it is best to allow users to shop as guests. Once they are done, you may ask them to register via a pop-up.
I hope this has helped you understand the importance of serving your customers with a great user experience. Once they are hooked to your site for the convenience it provides, you are all set for success. Good luck!