Simple Yet Effective Ways to Improve User Experience UX
By improving the user experience, you can potentially improve your sales increase by 225%. Your website should contain enough product information as it is helpful in enriching the user experience. Now that we have understood the significance of user experience in this field, let us have a look at how you can improve your website user experience UX.
- Become Mobile Friendly
A survey was carried out in 2014 and it was found that the internet users via mobile devices crossed the desktop users by 51%. After this observation, organizations realized the necessity of giving their customers the privilege of internet-on-fingers and made their web designs responsive to all the mobile devices. Providing your customers with the information and services through tablets, mobile phones, wearable technology and other small electronic devices would help your organization to improve the user experience.
- Select Colors Deliberately
The visual appearance of your website also counts when it comes to the user experience, and colors play a main part to make your website look appealing. Perform user tests and do research that helps you to increase the conversion on your website.
- Add Definitive Calls-to-Action
Never believe in acknowledging your achievements, instead tell your visitors what you can do for them. Helping the visitors in their purchasing decisions and also having a real-time interaction or call-to-action button is a good strategy to gain visitors.
- Choose Pictures Wisely
Personalization is an important part of the improvement of the user experience through UX. Adding relevant pictures on your website can bring a huge impact on the growth of your website statistics. This allows you to understand the interaction between your customers and your website.
- Include Product Reviews
The purchasing of the customers depends on the reviews of others. Your customer always checks the reviews of the product that they are purchasing. In fact, reviews help in increasing the sale of the products by making the users take quick buying decisions.
- Allow Smooth Navigation
The easier navigating your website is, the more visitors you will have. Forget about getting engaged, people do not like using the website which doesn’t has convenient navigation. This is an important factor while improving your user experience.
- Assure the Security
Customers always look for the website in which their payment information and credit card details can be exchanged safely. A security seal creates a huge difference in improving the user experience. Customers should not fear while making a purchase through your website.
- Introduce Real-Time Chats
It is the best way to make your customers feel comfortable while accessing your website. Using the chats, they would feel as if they are dealing with a real person. This helps you to get real feedbacks and reviews and also remove the doubts of your customers.
- Show Prices Clearly
Knowing the correct amount of the product helps the customer to make the purchase quickly without any doubt. Displaying the right price along with the product signifies the sense of fair-play, maintaining the trust on your website. This is the simple change that you need to bring in your website to build a strong business.
- Redesign and Update Your Website
Keep on updating your website with the new prices and content. This will help you gain customers as well as their trust. You should be aware of when and what to redesign. Opting for new and appealing designs will help you in improving the user experience.
At the end of the day, every business wants the higher conversion rate. The mentioned strategies are worth-following and are much needed to increase your sales and eventually, leading to an improved user experience through UX.
Earleen Brown is working with a reputed SEO Services company, a leading SEO Company India. The company basically is an IT firm Providing SEO Services India and has helped her a lot in enhancing her writing skills.