Keyword research is one of the fundamental activities for a highly effective search marketing campaign. Therefore, it is best to do it properly for a better chance of success. Proper keyword research can be broken down into seven simple phases:
The brainstorming phase is described as the step where you correctly identify your target audience. You then precisely survey your audience to determine the specific keywords and phrases they will be using to search for the products or services you offer on your website.
During the categorizing phase, we will break down your keywords and keyword phrases into specific themes. Examples could be particular products or model numbers of products that your customers are searching for. Or perhaps, the problems or concerns that your customers are looking for you to solve.
- Keyword Research Phase:
Typically, many internet marketers jump right into this phase of doing keyword research by firing up some fancy new keyword tool without having any clue who they would be speaking to and what message they should be presenting to their audience. Thus they fail. And as there are many keyword research tools out there in the market, some free and some that have some subscription, you should be able to choose one that fits your needs.
Just as an auto mechanic has various tools in his toolbox that he can choose from to do his job properly, to be successful online, you should have a toolbox complete with the proper tools to do your job right. And that is not to say that you should buy all the latest tools there are.
- Review Phase:
In the review phase, you will be compiling your list of keywords into a spreadsheet, then sorting them, categorizing them. The level of the search will tell you how frequently people are searching for that keyword on a daily or monthly basis. How many other web pages are competing for that exact keyword phrase as you are? The relevancy of such keywords to your website is essential. You will discover in the review phase that many of the keywords that come up in your brainstorming or through your keyword research are just not worth the time or effort in targeting because they may not have enough search volume or the competition for those words is through the roof. There are more profitable long-tail keywords that you can target instead.
- Selection Phase:
After you filter the keywords list during the review phase, you’ll often still find yourself with a list of hundreds, if not thousands, of keywords that you have to choose from. In addition, bear in mind that there might not be enough time to optimize your website for all the keywords on your list. Therefore make it easy on yourself and try to follow the “Rule of 5,” which is five keywords equals five articles plus 5 hours a week.
Some keywords can be harder for you to optimize than others. Thus I recommend that you include two root keywords for your long-term investment and three long-tail keywords that you can quickly optimize.
- Testing Phase:
Before you go out and break you back and spend hundreds of hours doing SEO for your website, wouldn’t it be nice to know that your product or service that you are promoting will convert and make you money? Through a Pay-per-click campaign, you can quickly launch a campaign using keywords you selected, and if you are making money or breaking even, you will know that it’s worth your investment and move forward.
However, suppose you find that you are not making any sales or conversions with the keywords that you have selected. In that case, it is wise to reevaluate the keywords you have selected and focus on the conversion factors you have on your website.
- Wash, Rinse, Repeat:
As you continue your journey to a successful online business venture, remember this common phrase written on shampoo bottles. This same set of instructions used to wash your hair should also be applied to any facet of online marketing that makes you successful.
Following these steps can make your keyword research a lot more systematic and highly effective. Then, be open to using tools that can help you generate good keywords for your niche. Hopefully, you will achieve success in no time!
In the present scenario, no online business should miss the chance of growing organically with perfect strategies. It takes time – No doubt! But if it is done properly, then the time invested can give you some awesome results. Kill it with SEO and keyword research & take your business to new heights. Happy SEO 🙂
Effective Steps in Doing Your Keyword Research
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I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will easily help startups & SMEs penetrate the online world.
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