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Social media refers to any website or application designed to allow users to produce and share content and other real-time data quickly and efficiently. Social media today is commonly defined or associated with smartphone apps, but the truth is social media started with computers. This misconception comes from today’s norm that most people use mobile devices or smartphones as a way to use or get on social media.
Social Media Tips for eCommerce Marketing
The world’s ability to produce and share images, audio, video, opinions, or events has transformed how humans live daily. Social media today has gone way beyond mere communication websites and applications. Social media has caught most businesses’ attention when developing and improving marketing strategies. Companies that see potential in social media and use it as an integral part of a marketing strategy usually notice impeccable results. Social media marketing in Kansas City continues to grow and develop as more individuals and companies adapt to new, advanced ways of social media marketing.
As mentioned, lots of companies today are beginning to consider social media as an integral part of their marketing strategies. This includes eCommerce businesses. E-commerce or electronic commerce refers to the buying and selling of products or services or transmitting funds and other data through an electronic network, which is most commonly the Internet. In today’s modern age, businesses are becoming more adaptive regarding technology; hence, the rise of e-commerce businesses and trading. However, as many companies are starting to incorporate social media into their eCommerce marketing strategies, how do you become effective and maintain your competitive edge amidst all startups, rising, and established organizations? Well, let us help you with that. This article contains useful social media tips for eCommerce marketing.
A wide range of social media platforms are available for you to choose from. It seems like new platforms are continually being introduced once each day. It’s important to note that your business must go beyond the four corners of your website. To reach a larger audience and improve conversion rates, you must branch out to different social media platforms and let your voice be heard. The following points are some of the most used social media platforms that you should not look past:
Each platform holds significant uses for every type of business, especially eCommerce ones. Facebook, for example, allows you to create a business page where you can upload [quality] content, updating your viewers from time to time. The same thing goes for Twitter, although Twitter lets you reach an audience, preferably millennials, since most from this generation branch out to Twitter more than Facebook. Meanwhile, LinkedIn is a more professional type of platform. Here, you can reach out to several business professionals and possibly find mutuals regarding job title, type of company, etc. On another note, Instagram allows you to upload [quality] content in photos and videos to entice customers even more.
Each platform has its own set of importance and uses, so you must take the time to learn more about your business to find out what type of social media profile or platform would best suit the company and potentially guarantee higher conversion rates and revenue.
Content is King
E-commerce businesses must rely solely on the Internet and how prospects perceive their products and services through online marketing and selling. Hence, uploading high-quality content and treating it as if it were a king is essential. The term “Content is King” is often used in every marketing business or department, but do people take it seriously?
“Content is King” only means that your content should be of great importance before anything else. In marketing, especially eCommerce marketing, you must treat your content as highly valuable, as this can make or break your marketing efforts in selling your products or services. Your customers wouldn’t get the chance to view your supposed products or services physically; hence, offer them the best content that allows them to understand further about the products or services you’re trying to sell. Don’t treat content as something unnecessary because, truth is, content is all you ever really need. Yes, you can have social media platforms, but without content, what’s the point of creating these platforms anyway?
When brainstorming about the content you want to publish, include your customers in the picture. Put yourself in their shoes. What would they want to see? Will this attract them? Will this make them want to buy your product or service? Is it enticing enough? Does this encourage repeat customers? Never forget what your customers might think when you plan which type of content to produce and upload online.
Some refer to this as a “cheat,” but it’s not entirely all that. Let your customers do the marketing for you this time! Nothing sells products and services better than happy and satisfied customers. Most people are likelier to trust someone who has tried and tested your product or service and is happy about it. 88% of customers trust online reviews as much (or even more) as personal recommendations and feedback through word of mouth.
How do you share reviews? Well, the most important thing is to ask customers to give you feedback! Maybe you could encourage customers to email or contact you about this. Once you’ve gone through all reviews and testimonials, you can organize and upload these on your social media profiles where a considerable audience can view them.
Interact With Your Followers
Social media is the perfect place to engage and interact with your audience. This helps make an impression or give your business a “human face” but shows your audience that you care about them by responding to them and addressing their inquiries or concerns through social media.
However, there is a fine line between addressing concerns without having them accelerate into more complicated disputes and letting issues be. Sometimes, suppose you think you may be dealing with a resentful customer or employee. In that case, it might be best not to get yourself involved and take such matters into private conversations or hand them over to customer service.
Interact or Work with Influencers
Another way of using social media to up your eCommerce marketing game is to build relationships with leaders and influencers who will do you more good than harm in the business. No matter what niche or type of business you are in, there will always be certain people of influence that you will have to pull up to establish a stronger social media or online presence.
While your goal is supposed to be being that person, it’s essential that you first establish relationships with people of influence so you’ll know what more to learn and improve on in the long run. Don’t know how? You can start by joining groups on different social media platforms, groups that are related to your company’s industry or niche. From there, you’ll learn all the basics, the ins and outs of working with and being an influencer.
These are only some of the many other social media tips and strategies for e-commerce marketing. While these are only a few, those mentioned above are proven to significantly help businesses improve and generate higher conversion rates and profit. Nowadays, a large number of consumers continue to be active on social media, which, according to such consumers, social media helps them make purchasing decisions. In turn, those in the eCommerce industry have no choice but to continuously adapt to the recent changes, especially in technology, and be active on these platforms to leverage credibility and audience reach.