Effective Design Strategies for Giving Your eCommerce a Much-Needed Boost
The success of every eCommerce business largely depends on the quality of web design. A great product can remain invisible to customers unless you present it attractively and memorably.
The main role of web design is to initiate curiosity. Creating an emotional connection means that users will be inspired to perform further actions, such as buying or establishing contact. Therefore, the basic motive behind a classy web design is to increase the sales of your eCommerce. Starting from that idea, the following information will introduce effective design strategies for building a visible, relatable, and remarkable product.
The first thing your website must have is a strong visual identity. Many research data have confirmed that attractive, high-quality photos lead to a better user experience. An engaging image captivates attention and generates an emotional reaction. However, the users will only react to the product imagery if they find that the overall site design is equally compelling.
All eCommerce store owners should acknowledge that high-quality images will result in a sales increase. Luckily, you do not have to be a professional photographer to capture the essence of your products. Today, there are a lot of tutorials and short courses for making great photos within your budget.
Forming a website identity requires a specific organization of your visual and textual material. In the context of web design, the key questions are related to structuring your pages. Which fonts and colors do you use? How do you position them? Are you using various colors and fonts?
After answering these questions, you can focus on improving your brand presence. For your product to become easily recognized, you need to utilize similarities in the design patterns. Concentrating on similarities in design causes a notable brand presence and a consequential growth of the product purchases.
To sell a product is to tell a compelling story about it. That story has to be personal and relatable. Presenting the past, present, and future of your product can also be accomplished through visual storytelling. As a current master’s degree in visual design and communication nicely puts it, the world’s geography comprises intercommunicating vessels. Since visual designers develop major information and content flows, they often apply their knowledge in the communication, advertising, and branding industry. To create an admirable product image, visual storytelling has to promote a sense of belonging to a special group, in which a customer is a part of something extraordinary.
Active work on your brand presence means little if the customers are not buying your product. For that reason, one of the most effective strategies for adding items to the shopping cart is designing less choice. First of all, you should avoid giving too many options in the navigation menu. The customers should be guided to your product easily, which will allow them to gather additional data and complete a purchase.
If you want to find a balance in the amount of information provided, you can simulate the process of purchasing by using different wireframing tools. The goal here is to analyze all aspects of reaching your product page.
Along with creating less choice, encouraging a sense of urgency is also a very effective sales tactic. The key is to shorten the reaction time of your customers. What you want is customers realizing that buying your product under proposed conditions is their best possible option.
Managing time frames, details of shipping, and availability of products are the most effective methods of promoting urgency. As the first step, you need to set a time limit in which your product is available. Besides, you can offer better shipping conditions within a specific time frame. You can, finally, promote urgency by limiting the number of available products.
Acquiring knowledge is essentially acquiring a new point of view. Roleplaying the customer allows you to gain more information by seeing your web design from the other perspective. In this task, the focus is placed on experiencing your design as a site visitor.
Relevant questions are therefore related to the visibility, structure, clarity, and functioning of your website. What should be answered is how users feel about the site design, is their navigation through content fast and logical, do they understand information about the product, and what time is needed for them to make the purchase.
Selling the idea
All effective design strategies revolve around creating an attractive and popular product. The first step toward that goal is building a notable visual identity. The process of branding your product is followed by the clear structure of the website and first-class storytelling. Furthermore, web design plays a significant role in the marketing strategies of limiting choices and promoting urgency.
Eventually, these strategies have no real value without understanding the desires of customers. Their experiences are the real foundation for analyzing and improving your product brand status.