The rise of eCommerce has completely transformed the world of retail. As more and more people continue to lead busier lives, they don’t have the time to make it out to the shops as much as they’d like. eCommerce solved this problem by making online shopping easier and more convenient.
2021 eCommerce Trends
As an eCommerce business owner, you know that it’s more important than ever to keep up with the changing demands of your customers and evolving technologies involved in maintaining and growing your business. So here are the 2021 trends that you should know about.
Online Sales Growth
Ecommerce sales have been growing consistently for many years. Online shopping is one of the most popular (and fun) activities people do online. Many people prefer to shop online because of all the options available at their fingertips. Online sales will not be stopped and will continue to grow as new businesses and products continue to come on the market.
For your eCommerce website to convert traffic to customers, you’ll need to focus on user experience, which is becoming increasingly essential to an eCommerce business’s success. User experience can include several factors that affect what users feel about your website and whether or not they take action. If your website doesn’t offer a good user experience, you’ll lose out on a sale.
Make sure that your website loads quickly so that you don’t lose opportunities. You should also make sure that your sales funnel is clear and takes your customers down a path that ultimately leads to a sale. User experience can encompass many factors, from the font you use on your website to where your call-to-action button is placed.
If you’d like to gain insight into user experience, consider installing a heat map on your website so that you can see where users drop off your website and what areas of the pages they click. This can tell you whether or not you need to put more information at the top of your web pages or change the design completely.
Some people don’t even own a desktop or a laptop anymore since you can do so many things on a smartphone, like shopping. You can expect that many of the customers on your website use their mobile devices, making it more important than ever to improve your eCommerce website’s mobile experience.
Your competition is optimizing for mobile, which means if you don’t, you’ll begin falling behind in no time.
Social Media Shopping
There are now more social shoppers than ever. Your customers can find you on social media and purchase your items thanks to Facebook’s “Buy” button and Instagram Checkout. Your consumers are on social media, which means that your social media strategy should be aimed at helping them more easily purchase products at their convenience.
Not only that, but social media marketing can also include the use of an influencer marketing strategy so that you can reach more people with the help of someone with an engaged following. These individuals are trusted, and their audiences value their opinions regarding products, so make sure that you start using influencers to boost your eCommerce business even more than organic social media alone.
Hot Tip: When hiring influencers to work with, make sure that you get their permission to run a background check to ensure their values reflect those of your business.
There’s automation for almost anything these days, from your email marketing to your website. Make sure that you automate as much as you can to make your day-to-day operations easier. For example, if you send out a coupon to your email subscribers, giving them 20% off, make sure that your eCommerce website is set up to incorporate the coupon code when they check out automatically.
Artificial intelligence might sound like something out of a science fiction movie, but you actually use it almost every day in some way. As far as eCommerce is concerned, it can impact customer choices because it knows their previous purchases. Your website can also give tailored product lists for other products that a customer might like after viewing one similar to it.
Essentially, AI provides a more personalized shopping experience, much like a salesperson would but without the need for human intervention of any kind.
Search engine marketing is not just about advertising on Google but also ranking organically on the first page. The process of getting the top spot when someone searches for a particular keyword, term, or phrase is called search engine optimization (SEO). Believe it or not, your competition didn’t just earn the top spot by getting lucky; they had to go through a long process to get there.
For example, let’s say you sell pillows to reduce pain in the shoulder for side sleepers. Someone who experiences shoulder pain might know that they need a new pillow and search Google for “pillows for side sleeper,” in which case you’d want your shoulder relief pillow to show up at the top.
One major benefit of SEO is that you don’t have to keep advertising as much once you’ve reached the number one spot for a keyword. Instead, customers will organically come to your website, and they’ll likely be more ready to make a purchasing decision because they searched for the terms instead of having an ad pushed on them.
Most website builders like WordPress allow you to install plugins that can help you improve your SEO, but it’s best to work with a team of experts who can help get you on the first page. Google isn’t going anywhere, and neither is SEO, so it’s important that you begin thinking about search engine marketing is more than just ads.
Believe it or not, people still enjoy the experience of seeing and touching a product before they buy it, which can make buying something online difficult for someone when you haven’t yet earned their trust. Visual commerce can help you more effectively sell to these individuals by incorporating images like consumer-generated content, interactive content, videos, and more so that they can see your products from every angle.
For example, if you’ve ever shopped for eyeglasses online, you’ve likely noticed that many eCommerce sellers provide you with the ability to see how they look on you without you having to go to the store. Instead, you upload your photo, and you can see just how you’d look wearing the glasses before buying them.
As technology continues to evolve, so too should your eCommerce business. Ensure that your website caters to your customer’s individual needs and finds ways to make purchasing easy, quick, and convenient.
Matt Casadona has a Bachelor of Science in Business Administration, with a concentration in Marketing and a minor in Psychology. He is currently a contributing editor for 365 Business Tips. Matt is passionate about marketing and business strategy and enjoys the San Diego life, traveling, and music.