eCommerce SEO & Website Design: Everything You Need to Know
The role of eCommerce businesses is significant in today’s digital world. Ecommerce businesses put endeavor in order to attract customers and have business growth. They cultivate powerful strategies and try to use best practices to be in the first pages of search engines, increase conversion rates and brand awareness. Businesses are different; however, most of them have one common goal: to have a successful buying and selling process.
The role of SEO is undoubtedly very important when leading online business. Your website should appear in the first pages of search engines, in order to help your customers find it. It is one of the best ways to increase traffic to your website. Knowing how to do eCommerce SEO audit you will manage to find out which factors are vital in terms of organic search results. However, bringing visitors to your website is not enough for sales. You need to attract people by your creative and user-friendly website design, helping your customers navigate easily and get what they are looking for.
Let us have a look at what you get if you find a balance between these two.
You Keep Your Visitors You Attract
Your website design can either attract your visitors making them your clients or just the opposite. If you lead an eCommerce business, you should understand the importance of website design in order to build a successful business. It has a great role in targeting your audience through a powerful user interface. When your visitors navigate easily and find everything that they want very fast they will surely find your website useful for their needs.
It Helps You Attract Valuable Traffic
There are many SEO tactics, which help you to bring visitors to your website. It helps in having a high ranking in search engines. However, in order to increase your conversions, you need to make your visitors your clients. Good website design can easily fasten your load time. Here you should understand that speed really matters. Your website design should not only be well organized but as well as functional. Understanding your target audience you can easily build a website that will best match their needs.
It Provides a Seamless Customer Experience
Your website design has a great impact on the customer experience. It should make a good impression on your visitors showing them that you are a professional and trustworthy business. However, it is more than just the visual side of your website. You should use all the strategies for building trust with your customers.
SEO Web Design is Optimized for Conversions
As to increase your conversions and have a high ranking you need to consider several factors when building a website. Your design can make all the difference in boosting your conversions. You need to follow several principles in order to boost conversions, which include:
- Simple menus
- A search bar
- Easy loading and navigation
- Online reviews
- Contact information
- A good content
We can continue the list; however, these are the main ones that you cannot ignore for your conversions and successful SEO. If you find it difficult to do it yourself, eCommerce SEO services will meet the needs of your online business.
It Aligns with How People Shop, Browse and Buy
If you have an effective customer-centric website design, you will surely understand the importance of it. Your website design should be user-friendly in order to motivate people to make a buying decision. You need to customize your website for all the users. It should not contain confusing information and you should optimize it for mobile devices as well. If not, your customers will search what they want on the websites of your competitors.
It Increases Organic Search Traffic
While designing a website many online marketers integrate SEO tactics in that process. Through it, they manage to draw more traffic. They go hand in hand, as without one another none of them will have success. It means, that backlinking, content, website navigation, etc.; all these tools you should integrate when creating a website. Implementing SEO web design principles will make you more visible in search engines as well will increase the organic search traffic.
Linking website design and SEO will help you to have a high rank in search engines. In case you want to have a great website, which will bring you the success you want, you need to use the combination of all-powerful tactics. Thus, your first step in the whole website design process will be using the basic SEO tools that will bring positive changes to your eCommerce business.
Susan Mour is a marketing and creative content specialist at Smarketa.com with a primary focus on SEO, PPC and customer satisfaction for eCommerce business. Being a true humanist she draws inspiration from the simple thing as everyday life and the matters one comes across on a daily bases doing her best and above to help everyone around.