The global pandemic turned out to be a big improvement to the online industry. Most people have lost their jobs or stayed in lockdown for so long that they had to find a productive way to spend their time or make some extra cash… online! Even some of the “big shark” companies have changed their target to a more online audience due to the number of losses they’ve suffered since Coronavirus struck.
eCommerce has become an essential tool during these uncertain times. Whether you’re a blogger, an Instagram influencer, or the CEO of a big company, eCommerce is booming right now.
Think of it as a real physical business; the more clients you get, the more money you earn. But since this is online, you’ll have to improve your creativity skills to create and target a certain audience and let’s face it; advertising has become expensive these days. This is where SEO kicks in.
Getting lost? Let me explain how this works.
SEO stands for Search Engine Optimization. It’s a build-up of IT strategies that will position your website in the main sector of the Google searching results and increase your quality and quantity of traffic (audience) to your website by working on organic search engine results. Have you ever thought about what’s behind all the links that “Doctor Google” provides you by doing research? Well, this is where SEO comes in.
It’s all about the algorithm. Basically, Google has a crawler that gathers all the information about a certain content uploaded on the Internet, creating an Index built by an algorithm that will try to match all the data with your question search. Therefore, building up your website’s visibility through the page search results Google can find is the best way to go.
For that, you’ll need to optimize certain engines in your website. Here are some quick techniques to improve your site’s structure from top to bottom for your business to rank up in the charts!
Five Tips and Tricks That Will Help Boost Your Website
1. Content Marketing
As you can see, “link building” is significant for increasing and redirecting your website’s searches since Google’s algorithm is mostly based on link forms. So, to buy backlinks or to own several high-quality links is very important. Explore them throughout marketing by creating and promoting content that will get you the “social share” to change Google’s algorithm.
Understanding your audience can be a real pickle, but there are certain “hack tools” that can help you track your traffic and study what they share and where they target their clicks and links. Online applications such as Buzzsumo will show you the most “influencers” within your market niche, who might become a serious user of your content. It’s important to understand what they share and how they navigate through your website. Building powerful relationships and giving your audience what they want is crucial to boost your business.
2. Selecting an SEO Friendly Domain Name
This will help the development of internal links. They’re the main anchor that will target the traffic to any other page of your website, which allows the user to navigate through your website while building up information , meaning it will seriously improve your ranking power around search results. Internal links are essential to rank up your website on the “grid” and best practice your SEO.
3. Content Development
Creating and optimizing content is important during this phase. Most viewers are not in the “purchasing” part already but just looking for information instead. Start by developing your “Keyword” research and target, which means identifying terms that people are searching for and placing them strategically in your articles – this will increase your website’s volume and relevance on the search engine.
4. “On-page” Optimization
Do you have your “Keyword” list done? Good. Time to redirect them into your site’s content, and optimize your internal page data, by using:
- Title Tags: what you can see at the very top of your browser, Google will emphasize your keywords and put them upfront.
- Meta Descriptions: It’s an HTML element that will provide your website with an additional ad copy. Make your site’s description compelling, so Google finds it attractive to show the users while searching for information straight ahead.
- URL Structure: Important for tracking perspective, meaning sharing, and redirecting abilities. Make it simpler and descriptive.
5. Information Architecture
Organize your content by prioritizing what’s more relevant. Users don’t want to get lost in a sea of words, so keep your site’s environment simple and clean. Create an interactive structure, so your traffic interlinks between pages, using descriptive text to link from a page to another and strategically redirect them to the most relevant and important ones. Make sure the most search pages (that target your most valuable “keyword”) stay “high-up”.
To Sum It up
Focus your efforts on these five points. Prioritize your needs and goals, and create specific yet general content capable of reaching out to several audience types. Also, increase your search volume by constantly updating your content and making it relevant and interactive – by that, I mean “Mobile Friendliness”!.
Google research studies show that mobile data has been increasing the statistics of eCommerce Websites during this century. In some companies, mobile traffic has outgrown the desktop facilities, which means that this can have a huge impact on your audience’s fast-growing segment.
It takes a lot of work but it totally pays off. The bottom line is… SEO management can be a major marketing channel to hype up your business. Improving your organic internal performance should become your priority since the Internet’s algorithm is continuously changing, and the engagement can be difficult to process.
Get out of your bed and start typing! This can be a huge life changer to your business.