As eCommerce continues to grow and evolve, so does the landscape of SEO. To stay ahead of the curve and ensure that your eCommerce website is optimized for search engine visibility, it’s essential to keep up with the latest trends and changes.
To help you do just that, we’ve put together a list of 15 essential tips for eCommerce SEO in 2022. You can ensure that your website is well-positioned to rank highly in search engine results pages (SERPs), drive traffic, and boost sales by following these tips.
- Conduct keyword research:
Keyword research is an essential first step in any SEO strategy. By understanding which keywords your target audience uses to search for products like yours, you can ensure that your website appears in relevant search results.
There are a number of different tools and techniques you can use to conduct keyword research, including Google AdWords Keyword Planner and Google Trends. Once you’ve identified a list of relevant keywords, you can incorporate them into your website content (more on that below).
- Optimize your website for mobile devices:
Mobile optimization is no longer optional for eCommerce websites—it’s essential. With most online traffic coming from mobile devices, it’s critical to ensure that your eCommerce website is designed for smaller screens and touchscreens.
There are a few different ways to optimize your eCommerce website for mobile devices. First, you can use a responsive design, which automatically adjusts the layout of your website to fit any screen size. Alternatively, you can create a separate mobile version of your website using a platform like AMP (Accelerated Mobile Pages).
- Use product schema markup:
Schema markup is code that you can add to your eCommerce website to help search engines understand your content. By adding schema markup to your product pages, you can give search engines additional information about your products—including pricing, availability, and reviews.
Product schema markup is just one type of schema markup that you can use on your eCommerce website. Other types of schema markup that can be beneficial for eCommerce websites include breadcrumb, local business, and contact information schema.
- Optimize your product pages:
The average eCommerce website has hundreds, if not thousands, of individual product pages—which makes optimizing each one for SEO a daunting task. However, it’s important to remember that even small optimization changes can impact your overall eCommerce SEO strategy.
When optimizing your product pages, there are a few key things to consider. First, each page has unique and relevant title tags and meta descriptions. These elements should include the target keyword for the page and other relevant keywords.
Additionally, your product pages should include high-quality product images and descriptions. These can help to improve the user experience on your website and give you another opportunity to incorporate relevant keywords.
- Implement eCommerce tracking in Google Analytics:
If you’re not already using eCommerce tracking in Google Analytics, now is to start. eCommerce tracking allows you to track key data points about your online store, including sales revenue, conversion rate, and average order value.
This data can be extremely valuable in helping you understand which areas of your SEO strategy are working well and which need improvement. eCommerce tracking can also help you identify trends and patterns in customer behavior.
- Create unique and relevant title tags and meta descriptions:
As we mentioned above, your title tags and meta descriptions are two of the most important elements on your eCommerce website—so it’s important to make sure that they’re both unique and relevant.
Your title tags should be clear and descriptive, and they should include the target keyword for the page. Meta descriptions should be similarly clear and descriptive, but they should also be compelling enough to encourage users to click through to your website.
- Use product reviews and testimonials:
Product reviews and testimonials can be extremely valuable in helping to improve your SEO strategy. They provide valuable content for your website, but they can also help build trust and credibility with potential customers.
When adding product reviews and testimonials to your eCommerce website, include relevant keywords so that search engines can easily find and index them. In addition, it would be best to take advantage of rich snippets, which allow you to display star ratings and other information from reviews directly in the search results.
- Include customer service contact information:
Providing clear and concise customer service contact information on your eCommerce website is crucial for SEO purposes and building trust with potential customers.
Your customer service contact information should include your phone number, email address, and physical address (if applicable). In addition, it would be best to consider adding a live chat option to your eCommerce website, as this can be a valuable source of customer service and support.
- Use Social Media Strategy:
Social proof is the idea that people are more likely to do something if they see others doing it. For eCommerce, social proof can take many different forms, including product reviews and testimonials, customer photos and videos, and social media mentions.
Including social proof on your eCommerce website can help build trust and credibility with potential customers, ultimately leading to more sales.
- Publish high-quality content:
This content should be well-written, keyword-optimized, and informative. This will help improve your eCommerce SEO, but it will also give potential customers the information they need to make an informed purchase decision.
- Optimize your website for mobile:
In today’s mobile-first world, it’s essential to ensure that your eCommerce website is optimized for mobile devices. This means having a responsive design that adapts to different screen sizes and ensuring that your content is easy to read and navigate on a smaller device.
Additionally, it would help if you considered adding features such as click-to-call buttons and location-based maps to improve the mobile user experience.
- Use engaging visuals:
Humans are visual creatures, and we tend to respond more positively to images and videos than to text alone. As such, it’s important to use engaging visuals on your eCommerce website.
Product photos and videos are a great way to show potential customers what your products look like and how they work. You can also use infographics, charts, and other visuals to break up long blocks of text and make your content more visually appealing.
- Implement schema markup:
Schema markup is a code that you can add to your eCommerce website to help search engines understand your content better. By adding schema markup to your website, you can give search engines more information about your products, services, and business.
This can ultimately lead to better visibility in the search results and richer snippets that display more information about your eCommerce website.
- Make sure your website is secure:
Security is a top concern for many consumers in today’s online world. When making a purchase online, potential customers want to know that their personal and financial information is safe and secure.
To help build trust with potential customers, you should ensure that your eCommerce website is secure. This means having an SSL certificate installed on your website and ensuring that all of your pages are served over HTTPS.
- Image SEO:If you’re running an eCommerce website, you know that product images are essential for driving traffic and sales. After all, customers want to see what they’re buying before making a purchase.
That’s why it’s critical to optimize your eCommerce images for SEO. You’ll ensure that your product images are ranking highly in Google Image Search, which can drive a significant amount of traffic to your site.
Here are some tips on how to optimize images for eCommerce SEO:
- Use descriptive file names:
When uploading images to your eCommerce site, use descriptive file names. This will help Google understand what the image is about, and it will also be more likely to show up in image search results.
- Include keywords in your alt text:
Your alt text is the text that appears when an image can’t be displayed. Google also uses it to understand the content of an image. So, be sure to include relevant keywords in your alt text to help improve your SEO.
- Make sure your images are mobile-friendly:
With more and more people shopping on their mobile devices, it’s important to make sure that your images are mobile-friendly. That means they should load quickly and be easy to view on a small screen.
- Monitor your eCommerce SEO regularly:
It is an ongoing process, and you should regularly monitor your progress. This means tracking your rankings in the search results and your traffic and conversions.
Additionally, you should regularly audit your eCommerce website to identify any potential SEO issues that need to be addressed. By monitoring your SEO regularly, you can ensure that your website is always performing at its best.
eCommerce SEO is a complex and ever-changing process, but it’s essential for any business that wants to succeed online. By following the tips in this SEO guide, you can put your business on the path to long-term success in search results. If you still find difficulty optimizing your eCommerce store, we highly suggest getting eCommerce SEO services from experts.