You have been using marketing strategy to get the traffic to your website and the number of visitors has gone up beyond your expectations. Isn’t it wonderful? Your business is going uphill. However, your efforts never end here as the traffic is no use if it is not converting into sales. There is always room for improvement if people landing on your website are not making a purchase.
You may have taken out 12-month loans, which is yet to be repaid. It is crucial that your business generates enough revenues to avoid falling in a debt web. It seems like a lot of hard work when it comes to eCommerce optimization, but a small tweak can upgrade your business within a few days.
eCommerce optimization is defined as using the right technique to improve the flaws lingering on your website. It is arduous to know where to start while there are several aspects of optimization. Sometimes online entrepreneurs change what was not necessary and eventually, the business turns to complete shambles.
Here are some of the optimization tips that you can follow:
Keep content tailored to your audience
Original and engaging content pays you off when it meets the preferences of your customers. Content that draws traffic to a website is different from the one that appeals to visitors. Find out what makes your customers happy. Write for your customers not for your own. For instance, if you want to sell employee productivity tracking software, you will explain “why you should use it” keeping in mind the modern work atmosphere instead of traditional work culture to target IT and non-IT companies.
Make user-friendly product pages
“Content is the king” is an overused term in the eCommerce industry. Writing content in bulk and posting it in submission sites is not going to uplift your business if web pages are monotonous and dull. Flat content, even though it is extremely informative and specific, on a web page will never let a user stay for more than a second, meaning the bounce rate will go up.
Use product images; show each side of your product so that they know they got the right product at the time of delivery. Use videos to explain the features of the product. It is a new and better way to help users know how they will work. Navigation is a must to organize a website. Since your users do not know how your website works, it will help them exploring from one product to another. Good navigation not only reduces the bounce rate but also reduces the loading time.
Play with price
Much as you have generated engaging and informative content to make your website lively, you are likely to have a low conversion rate. Here comes the importance of price. Despite lower prices, things never fall in demand. Well, you should play with the psychology of the customer.
You can compare the prices of premium and standard version of the same product. Suddenly, you will find double the sales of the lower-cost item. Note that this strategy works only when you want to keep up the balance between the demand for premium and standard version.
Additionally, you should run discount offer campaigns, for instance, “Buy 2 Get 1 Free,” “Buy 3 Get 2 Free,” on special occasions. Some online stores sell “combo offers” to sell more than one item in one order placement.
Upload genuine reviews
Before any user places an order, they will look at reviews to get an idea of how potential a product is to provide a solution. In the beginning, when your audience is on building stage, you can upload two or three reviews describing the benefits of your products. Once the audience is built, you should request the user to give feedback on the product they have used. Of course, people have not enough time to turn to your request. Therefore, you should ask them to write a review in exchange for a new order entirely free or at a discounted rate.
Market your content
Promote your content on social media platforms to grab a large number of audiences. Collect email ids of your users to send newsletters periodically. Encourage people to share your post with others. Marketing will help you get more audience, which means more conversion.
You can consider various factors to improve the conversion rate. However, you must know what needs improvement. Sometimes business faces a downturn and hence you will continue to low demand for your product despite all your efforts.
Description: Are you not able to convert your prospective clients? Your eCommerce store may need some improvement. This blog discusses eCommerce optimization tips to boost revenues.
Author’s bio: Rosie Wilson is a financial adviser at Os Money, helping borrowers to opt for the right loan. She also writes blogs as she has a flair of writing. Her purpose in writing this blog is to give useful optimization tips to boost revenues from eCommerce business.
