What Exactly Is eCommerce Marketing?
eCommerce marketing is a collection of activities used by online stores to increase traffic, sales, and customer loyalty.
A successful eCommerce marketing strategy employs a variety of marketing channels to reach and convert the target audience, such as:
- Campaigns for email marketing
- Search engines
- Platforms for social media
- Paid promotion (PPC)
Furthermore, website optimization is required to ensure high conversion rates.
You’ll find ten tips to increase your online sales in the sections below. They are divided into three categories to make them more understandable and digestible.
So let’s get started!
eCommerce Marketing: 10 Tips To Boost Sales
Category 1: Make Your First Sale
Whether you’re new to eCommerce or have just launched your store, getting things started is your top priority. This category contains the essentials for a successful eCommerce store in 2021 and can be considered a solid foundation.
The following suggestions will assist you in building an audience and making your first sales.
Tip 1: Expand Your Email List
Obtaining potential customers to target with marketing messages is unquestionably essential for eCommerce businesses. Email marketing is the most efficient and cost-effective channel for doing so.
Furthermore, in addition to creating a unique onboarding experience, building your email list will allow you to form an intimate relationship with your audience and eventually convert them into paying customers!
A newsletter signup form is the most straightforward and effective way for eCommerce stores to grow their list. The key to making your subscription forms effective is offering genuine incentives or enticing subscribers to learn more about you (and your brand).
Tip 2: Use Content Marketing to Nurture Your Audience
Content marketing is a marketing strategy that should not be overlooked when selling products online. Everything on your website, from product descriptions to visuals and sales banners, is considered content for eCommerce stores.
But eCommerce content marketing is so much more! You can use blogging to connect with your audience and provide value to them (as well as long-term benefits to your business). Sharing content on your blog allows you to broaden your brand narrative, educate people, and respond to potential questions. Simultaneously, this will help you rank higher in search engines.
Content marketing can also take the following shapes:
Videos are a powerful tool for capturing your audience’s attention. eCommerce stores can use YouTube’s platform, which had nearly 2 billion active viewers in 2021. Brands can share videos demonstrating how to use the products they sell, increasing customer satisfaction and building trust with their target audience.
Podcasts are simple to consume. Businesses can use them to strengthen their communities and showcase their expertise.
Guest posts on other websites: Guest posting is extremely valuable because it allows you to generate backlinks, which helps your eCommerce website rank higher. Furthermore, this can boost your website’s domain authority.
FAQ page: A FAQ section with answers to popular long-tail keyword searches can drive more traffic to your site. Furthermore, the more comprehensive your FAQ page, the less “pressured” your customer support will be. This is crucial for eCommerce companies.
Tip 3: Make your website simple to use
A poorly designed eCommerce website means potential customers may have difficulty finding the items they’re looking for and thus will not make a purchase. To provide a simple and seamless experience, you must ensure that products are correctly classified.
Also, choose an easy-to-read font to make your website more visually appealing and provide visitors with the best possible experience.
It is also critical to strike the proper balance between text and images. Too many images on one page will make it look crowded. Instead, aim for functionality and user experience rather than completing the task as quickly as possible.
Category 2: Increase Sales
With the marketing tips listed above, you’ve laid the groundwork for your eCommerce business to begin making sales. The following online marketing strategies will help your business increase sales and revenue.
Tip: 4 Launch Email Campaigns
While there are many ways to target your audience, email marketing is one of the most cost-effective. In addition, email marketing statistics show that it is even more effective than social media marketing.
Some campaign types are particularly effective for eCommerce stores. They are as follows:
Re-engagement campaigns target subscribers who haven’t taken action in a specific time.
Upsell/cross-sell: Upselling and cross-selling can be more effective than acquiring a new customer at times. Upsell campaigns persuade users to purchase more products than their original plans or premium versions. Cross-sell campaigns encourage customers to buy complementary products related to their purchase (e.g., accessories).
Exclusive to subscribers: Make exclusive offers to your email list to entice them to buy more.
Product recommendations: Based on website engagement or purchase history, show your audience products they might be interested in.
Seasonal/holiday campaigns: The holiday season and other seasonal occasions, such as Black Friday, provide an excellent opportunity to boost eCommerce sales due to people’s desire to shop. Use appropriate messaging to entice your target audience to fill their shopping carts.
Tip 5: Encourage User-Generated Content
ECommerce stores must demonstrate to prospective customers that regular people like them use their products. UGC is most likely the most effective way to generate social proof and boost brand trust.
According to recent statistics, 75% of consumers believe that user-generated content (UGC) makes content more authentic. In comparison, 70% believe online reviews and recommendations are more trustworthy than professional content and copy.
UGC can take many forms, from product reviews to photos of customers using the products. In addition, you can encourage user-generated content by organizing competitions, using social media hashtags, and asking people to leave feedback on review platforms.
Tip 6: Invest in eCommerce Conversion Rate Optimization (CRO)
you can get more revenue from your existing traffic by increasing your conversion rates. This additional revenue can then be invested in increasing traffic and so on. It acts as a flywheel for your marketing efforts.
First and foremost, you should allow guest checkout on your website. While collecting shopper data is beneficial, please don’t make them register to make a purchase. This could be a roadblock or annoyance for them, costing you a sale!
Tip 7: Create Drip Campaigns
Drip campaigns are typically composed of automated emails sent at predetermined times by using email sequence software. Lead nurturing emails probably come to mind when you think of drip campaigns. On the other hand, Drip campaigns could be used to “wear down your customers’ defenses” and lead them to purchase in the case of eCommerce.
A limited sale campaign may be eCommerce’s most effective type of drip campaign. An irresistible offer, combined with the consumers’ fear of missing out, makes a campaign like this an actual conversion bomb.
Category 3: Increase Repeat Sales
We’ve included tips and strategies in this category to help you get the most out of your existing customers. Having your customers return for more will boost your eCommerce store’s sales.
Tip 8: Use Personalization and Segmentation
Personalization is an effective marketing strategy for small and large businesses to increase online sales. Personalization can range from using the subscriber’s name in email subject lines to recommending content or products based on the visitor’s behavior.
You can use behavioral data about previous actions and preferences to deliver personalized experiences. However, personalization is impossible without segmenting your email list.
The process of dividing subscribers into smaller groups based on criteria such as demographics, psychographics, location, and so on is known as segmentation. You can customize your website’s signup forms to collect the required information.
Tip 9: Send Automated Replenishment Emails
Utilizing the power of replenishment campaigns is another powerful ally for eCommerce brands in obtaining repeat sales.
These emails are designed with a single goal: to remind your audience that they are about to run out of your product and incentivize them to replenish their stock. Pet product companies, for example, can remind their customers to replenish their pet food supplies before they run out.
To make these emails work, you must first calculate the time required for the product to be consumed and then send your replenishment emails a few days before. Including a bonus incentive, such as a discount code or free shipping, is another effective eCommerce marketing strategy for influencing their purchasing intent.
Tip 10: Make a Customer Loyalty Program
One of the most helpful pieces of eCommerce marketing advice you should remember is to reward customer loyalty. It is clear why. Loyal customers have already put their trust in your brand, making them their first choice over other products, unlike casual shoppers. However, you must give them something in return if you want to maintain their interest. You can encourage repeat business by rewarding your customers with a loyalty program.
To make yours, do these things.
- To assist you in setting it up, pick a customer incentive program.
- Give various incentives for various behaviors.
- Promote your program to the appropriate audience.
- Give them something extra.
By providing exclusive deals, free shipping, or special discounts, you can compel your VIP customers to make a purchase and open up a new revenue stream for your eCommerce business.
As you can see, eCommerce companies can target their audience and provide a comprehensive customer experience using various marketing tools. You can increase online sales by using the tips and techniques mentioned above to drive more traffic to your eCommerce website.
All the points mentioned above are crucial for the eCommerce business. Also, they can add more things to the list by trying new ways of email marketing in eCommerce. But any eCommerce company should follow the points mentioned above to grow their business and harness the potential of email marketing in eCommerce. If you are still confused and want to create an eCommerce marketing plan, I have a fantastic blog for you, “How to Create an eCommerce Marketing Plan.”
is a Digital Marketing Executive at Salesmate. Also, he is a SaaS Content Marketer who helps brands grow organically by designing a winning content strategy and creating outstanding content pieces. In his free time, he likes to read and stay updated on digital marketing trends and travel to remote places on his bike. You can always reach out to Bharat on LinkedIn.