Is eCommerce still growing?
Since Amazon was selling books online in 1995, eCommerce has come a long way. However, in 2019 and 2020, Covid-19 managed to disrupt our lives in ways we did not think were possible. The pandemic has affected our lifestyle in an unprecedented manner. The world is practically a whole new place. Lockdowns and retail closures have forced consumers to go online. Online has now become the new offline. eCommerce has become crucially important during this pandemic. Both businesses and consumers are increasingly utilizing online channels to buy and sell. Consequently, eCommerce is evolving at a rapid rate. Your brand must have an online presence to survive. Online sales are expected to reach 16% of total retail sales globally in 2021. If you want to be on top of the situation, paying close attention to eCommerce trends is a must. Keeping an eye on trends will help you position your brand appropriately in the market. It will help you drive more traffic to your website, which will increase sales. Here is how to start:
Today many people rely on voice assistants for managing their daily tasks. There has been a noticeable increase in sales of smart speakers. Data suggests that 75%of US homes will have a smart speaker by 2025. People will use voice assistants to shop online. Both Google and Amazon are making their voice assistants more and more sophisticated and intelligent. Devices like Amazon Echo, Alexa, and Google Assistant are optimized for several languages. It would be best to optimize your eCommerce for voice shopping to increase the chances of your content appearing in online voice searches. Ensure that people can buy your products by using voice commands. Additionally, consider providing voice-based navigation for your website.
Omnichannel shopping means that users are provided with various channels and platforms to do the shopping. Having a physical store is also a part of omnichannel shopping. Consumers may shop on their mobiles, tablets, or laptops. They may be using iOS or Windows, or any other operating software. They search for products on various social media platforms. Your enterprise must be optimized for omnichannel shopping to enhance profitability. It should be able to deliver content on any screen. Keep trying out new ways to let your customers find you. While many retail stores are now going fully online, the reverse situation will also take place shortly. A rebound of in-store shopping is to be expected after the vaccination program is completed.
Artificial Intelligence and Augmented Reality
People crave the personal in-store experience the pandemic has taken away from them. Your customers demand to be recognized. There has been a demand for personalization for a long time, which can be fulfilled using AI. AI acts as your online store associate. Tools powered with AI can learn about consumer behavior. For example, AI can learn from your customers’ online past purchase history. It can recommend guidance and personalized products. AI adds a human element to shopping. Chatbots are among the most important tools for solving customer queries, thereby adding to the customer experience. On the other hand, AR will hOnople inspect an AR product before they hit the buy button. This is to solve the problem online shoppers often face, namely, not trying the chosen product. Using AR, people can see what a piece of clothing, for example, would look like on them. AR will easily revolutionize both the fashion industry and home décor.
From warehouse shipping to delivering to your home, all steps leave a carbon footprint behind. Increasingly, consumers take into account the brands’ carbon footprint before buying. They actively look for eco-friendly, recyclable products delivered to them in ‘greenways.’ Consumers want to buy from brands that advocate sustainability. Being environmentally friendly can positively affect your sales. Your brand should prioritize green consumerism, which would ensure that you are not harming the planet. For example, the eCommerce giant, Amazon, has pledged to reduce its carbon emissions to zero by 2040.
There is no doubt that eCommerce will continue to grow. People who shop online want a user-friendly, ‘tailor-made’ shopping experience. Listening to these consumer preferences will decide who will survive in the online shopping business and who will not. Personalized eco-friendly services and products will be the ones that take the cake.