The world has shifted its gears, introduced new dynamics, and has become more digital than physical. The sudden incoming pandemic, the suspension of the physical world, the closure of markets, the implication enforcement of isolation, and the necessity of subsistence and other basic items to carry out life while staying in homes paved the way for the eCommerce industry. The customers have developed the collective habit of buying and purchasing through digital means due to the comfort eCommerce offers. In contrast, the retailers felt at ease and delivered an exceptional eCommerce experience without enough effort.
In the course of the pandemic, the industry of eCommerce has grown magnanimously. This dramatic shift has experienced a flux of merchants joining the eCommerce industry to deliver massive growth to their businesses. Merchants evolved their eCommerce stores according to the people’s demands and mainly focused on improving quality and comfortability. Luckily, the pandemic sponsored time-saving and comfortable experiences to the people and has brought a shift in their behaviors. The consumers supported entrepreneurs out of courtesy and helped them grow their businesses.
Now, as we know, the trend of online shopping has been set, behaviors are developed, the market has touched the heights, and merchants are fluxing in the market, the far more massive growth of the eCommerce market in the coming years is inevitable, invincible, and promising. So do not miss this opportunity! Start today by having an idea about the eCommerce platforms, how these platforms work, and which one will suit you better.
Magento 2:
Magento, a free and open-source eCommerce platform, is ideal for medium to large eCommerce stores. With over 60,000 websites, Magento is growing rapidly due to its exceptional customization and expanding capacities due to in-depth features and expansive backend interface. As a result, Magento is regarded as one of the best tools for a professional web experience.
Magento is not user-friendly and requires moderate knowledge and experience for smooth performance, so it is not ideal for beginners. However, the interface supports content, marketing, products, and customers for the effective management of the store.
Magento is not behind its competitors as it offers standard SEO tools, responsive themes, a handy storefront, advanced web applications, and smartphone-friendly checkouts. Magento is in a growing phase and constitutes around 3% of the market share.
PrestaShop:
The secured, sustainable, scalable, and flexible PrestaShop is an open-source and cloud-hosted eCommerce platform. The foundations of Prestashop are laid on the Symfony framework. Around 300,000 merchants are making sales around the globe through PrestaShop. PrestaShop offers more than 250 free-of-cost features to deliver perfection, exceptionally, and flexibility to the users. The built-in functionalities can be improved by using various modules as the PrestaShop B2B & wholesale module makes carrying out B2B more comfortable, functional, and easier.
The basic functionality of PrestaShop is free. However, the merchants have to pay for add-ons for proper functionality. The mobile-responsive templates, SEO-friendly features, easy and secured payment types, the variety in modules can serve your eCommerce store better if you are planning to have one.
WooCommerce:
At the backend of more than 700,000 websites, WooCommerce is the most popular and utilized, user-friendly, free, and open-source eCommerce software. The WordPress built-in plugin, WooCommerce, is simple, accessible, customizable, versatile, and the perfect choice for launching a fully-equipped online shop effectively, conveniently, and quickly. In addition, WooCommerce is exceptionally SEO-friendly as well.
This unbelievable marvel of the world web, WooCommerce, promisingly enables its users to open from very small to large-sized online stores to sell either your physical or digital products with its flawless shipping and payment securing qualities. Nonetheless, WooCommerce offers a seamless and smooth experience to the customers with its endless free plugins. Moreover, there is no need to worry if you lack knowledge in CSS and HTML, as WooCommerce Wizard will quickly set up your store.
The availability of hundreds of thousands of compelling and artistic designs and templates that are easy to customize makes it an ideal choice for starting an online business. In addition, WooCommerce’s commitment to regular security optimization keeps it secured. Finally, let it be acknowledged that WooCommerce constitutes around one-third share of the eCommerce market.
Shopify:
With more than 1 million merchants, over 1.5 million websites, and over 15 years on board, Shopify stands as one of the most popular and favorite eCommerce platforms for small businesses in the world. The ready-made integrations of storefront design, performance analytics, and content marketing make it handy to use and promise exceptional flexibility. As a result, Shopify is no less than Nurmagomedov in the eCommerce wrestling ring.
Shopify Standard and Shopify Lite support small businesses to take their payments, whereas Shopify Plus is built to run massive businesses for a few thousand dollars per month. Shopify covers around one-tenth share of the eCommerce market. The built-in CMS, availability of multiple themes, blogging functionality, and quick and easy deploying of the eCommerce backend makes it even more worthwhile. The availability of more than 100 payment gateways makes it an ideal choice. If you plan to develop an attractive and highly functional eCommerce store, then it is just a few hours’ efforts away.
The world is at a leopard’s pace, so hurry up! Decide the platform you will be working on, and start having great sales. Good luck!
