eCommerce Businesses Can Find Ideal Prospects on LinkedIn Using These 3 Proven Strategies
Social media is powerful for finding and engaging customers. It allows you to sell to your prospects without your phone system cold calling or hard selling. Fortunately, LinkedIn is the best place to start if you want to master social selling.
LinkedIn is not limited to being a professional platform. The platform is also a social network for growing businesses like other social media communities. However, studies show that LinkedIn is approximately 300% more effective than Facebook or Twitter for lead generation.
Furthermore, LinkedIn is a relationship-building platform that is especially suitable for your business if your target audience consists of C-suites, professionals, and business owners. Apart from the various LinkedIn ad types and formats available, the platform helps you target the right demographic through its high conversion rates for retail companies.
You can easily build and maintain relationships on LinkedIn – if you go about it correctly. Talking about the right way, this article offers three proven strategies to get the best leads for your e-commerce business on LinkedIn.
Strategy 1 – Set Up and Optimize Your LinkedIn E-Commerce Page
If you don’t have a profile that your connections can view, there is no point in engaging them. However, because this is the initial inbound marketing stage, your page should contain the necessary information about you when connections search for you.
Your profile helps to build trust and your brand image. Consequently, your LinkedIn e-commerce page should contain links to your website, Facebook, and Twitter. It is also advisable to include clients’ testimonials so that your visitors have more information about who you are and what you do.
Your LinkedIn page is as essential as your website. And, creating one is free. When creating your page, ensure it has a professional outlook and a photo to put a face to your name. It is also crucial to fill out your profile entirely. Finally, your page should be impressive so that people want to keep scrolling until they land on your website.
Strategy 2 – Add Connections and Network
LinkedIn is primarily known for networking. And this feature is especially beneficial for lead generation. When starting on LinkedIn, connect and engage with your current clients. Afterward, send connection requests to people who have viewed your profile or have common connections with you. When looking to add people to your connections, you can start at the “people you may know section.”
You can also get more connections through your connections. For example, your primary contacts allow you to access unlimited second and third-level connections. This way, you can scale up your efforts.
When sending a message to someone you want to connect with, it is best to add an introductory note for a personalized message. You should also add a warm pitch and give them a reason to connect with you. Your pitch helps your connections remember your name and also want to check out your e-commerce profile. Nevertheless, in all you do, ensure you do not attempt a cold email strategy.
Another way to add connections is to give LinkedIn access to your email list. Through this, you can start networking with current and new customers who are on LinkedIn. With this strategy, you can increase your customer interactions and retain them.
A bonus of connecting with customers is that you can ask them for recommendations. In addition, client testimonials are social proof that effectively push prospects down the conversion funnel.
Generally, LinkedIn is remarkable for staying in touch and maintaining a relationship with your customers. Your old customers form a significant part of your sales and thus your customer retention strategy. Therefore, it is best to ensure that your LinkedIn connection requests to these customers are customized, explaining why you want to connect with them.
Strategy 3 – Pay for LinkedIn’s Sales Tool
Although paying for the sales tool on LinkedIn is the last tip discussed in this article, it is as crucial as the others.
LinkedIn has several features, including the fascinating paid ad tool. This tool is a “pay per click” model and is different from other social media platforms. The paid tool on LinkedIn allows different customizations based on company name, job function, title, past company, skills, schools, and industry. You can also target your audience through language and non-profit interests and groups. This translates to deeper and more specific targeting instead of generalized demographics. So we can say that LinkedIn targeting provides an unparalleled level of targeting in digital marketing.
LinkedIn’s targeting is also detailed. For instance, if you have a digital marketing business that caters to retail business owners, LinkedIn allows you to specify your target customers’ interests. You can choose to use specific interests like “social media marketing for retail” or “digital marketing retail.”
Whether your business follows the B2B SaaS SEO model, your sales team can gather real-time insights when you spend time on revenue-generating activities through the LinkedIn paid tool.