These days, vaping is everywhere you look as the UK’s smokers try to tackle one of the world’s worst health habits. Vaping is certainly big business now and while its long-term future is an open question, not only can you say that about any industry, you can also fairly say that vaping itself does look to have a long-term future albeit possibly not with nicotine products.
Vaping is also a popular way to dose CBD products (which are perfectly legal in the UK) and possibly even non-nicotine products used just for the fun of producing clouds of smoke.
In other words, now could be a great time to start an online vape store and if this is something that interests you, here are some simple tips to kickstart your online vape business.
Grab a great domain
First of all, you’ll want to decide on your top-level domain, which is essentially the bit at the very end, for example, .com or .co.uk. While everyone often heads straight to .com it might be worth looking at .co.uk (or any of the other options which might be suitable).
Depending on whether or not you’re focusing on a UK only market or interested in branching out globally, a .com or .co.uk domain may have a small impact on the SEO of your online store.
This doesn’t stop you from operating internationally; it just localizes your business a bit more (which can actually be a good thing).
In regards to the name of your domain, if you have yet to choose a business name, you want your domain to be short, relevant and easy to spell.
If you want to really focus on keywords, you can always include the word “vape” somewhere, but you can play about with the other elements. While a lot of domains are taken, there are plenty still available.
Your domain can also be impacted by whether you’re a brand or a wholesaler. If you sell many different brands of e liquids, you might choose to go down the keyword route. If you’re an independent brand that is creating and selling your own e liquids, you might decide to go for something more personal to you.
Get your website basics right
Usability is huge. In-fact, the usability and speed of your site on both mobile and desktop have never been more important. It matters to your search engine rankings and it matters to your users.
This means that you usually want to group your products into logical groups so that visitors can find what they want easily. If you’re using Shopify, you can use the Categories system to make this happen.
Don’t forget to check out the competition
It seems like the obvious thing to point out but this is a great starting line when it comes to discovering keywords and phrases for your website.
As you’ll already be aware of the Vape industry, there are many ways of describing e liquids. You can call it e juice, vape juice and even more specific names such as concentrates or shortfalls.
This is key when it comes to ranking for certain keyword phrases, as although you’ll want to rank for all of these keywords the individual pages of your website should have a focus.
So before you go filling your keyword stuffing your metadata with every type of e-liquid phrase, keep it natural and keep it focused. If you have a dedicated e-liquid shop page, you don’t want to be focusing all those keywords on the homepage – and then be disappointed no one is finding your main shop page for the keyword ‘e-liquid’.
Creating a simple keyword spreadsheet and splitting out your phrases next to the page you want to rank will give you a clear vision of how your website will behave.
Populate your site with great content
To be perfectly blunt, you will almost certainly be selling exactly the same products as everybody else, so you will need to give people a reason to visit your site rather than your competitors’.
Content is how you do this. Here is what you need to understand about content.
It needs to be written in such a way that it appeals to search engines as well as to users. The way to attract the attention of the former is to produce long-form content that is formatted to the highest standards; headings, subheadings, paragraphs, alternate captions for images.
Then, once you get a viewer to that content, you need to make sure that it at least meets, if not exceeds, their expectations.
You can easily discover a range of information about your audience through Google Analytics. This can include age, gender and even where in the country they are visiting your site from.
This data will allow you to tailor pieces of content to different age groups or individuals with certain interests, enabling you to create a unique relationship with your audience.
Promote your site as much as you can
Google does not currently allow pay-per-click advertising for these types of products, but that is not necessarily a huge issue, it just means you have to work a bit harder on organic results.
In addition to making sure that your search engine optimization is spot on, you could consider trying to get the press interested in your new business (do you have an interesting story to tell or insights to offer?), you could try to guest post on relevant blogs and you definitely need to get active on at least one of the major social media platforms.
Joe’s Juice is a premium e-liquid manufacturer providing a range of nicotine free e-juice that’s created and sold throughout the UK.