Does word count matter for optimized marketing emails? The answer could be both ‘Yes’ and ‘No.’ Actually, it depends on the target audience you will be sending marketing emails to.
When deciding the ideal email length for digital marketing, the first question you need to ask yourself is: how long should an email be?
Well, that depends on your audience. Some might say the average attention span these days is a staggering 8 seconds. Others claim that the typical attention span is less than 10 seconds.
Either way, it doesn’t matter – because the truth is, we’re all different; one person prefers a short email with a clear call to action, while another likes a longer email that discusses topics in length.
So what’s the ideal length of an email? What should you keep in mind when crafting your next campaign? There is no one-size-fits-all answer, but there are a handful of things you can do to write better emails. According to the campaign monitor, the ideal length for a marketing email copy is between 50 to 125 words.
What are the characteristics of an effective marketing email?
Writing a fully optimized marketing email requires thinking from a reader’s perspective. Try to put yourself into the shoes of the subscriber who readers your business emails. This will help you better understand the perfect way to market your products or services.
Following are some of the prominent characteristics of an efficient marketing email:
It must have a persuasive subject line
Subject lines can be the difference between an email being opened or deleted. For example, if you’re sending out a marketing email, your subject line should be clear, concise, and enticing enough to encourage potential customers to open it.
The subject line should also give your reader a snapshot of what they’ll find inside. An effective marketing email should have a clear subject line that is clear, concise, and enticing enough to encourage potential customers to open it.
The first thing recipients notice is the subject line. It must be compelling enough to get them to open an email they received from someone they don’t know. If the subject line sounds interesting, they’ll probably read it. If it’s boring or doesn’t make sense, they’ll delete it.
The subject line should be short and descriptive enough so the reader knows what the email is about before they open it. Having a catchy title will entice them to open the email while also providing information in case they choose not to open it at first glance.
It is also important that your subject line not be too long, or an impatient reader can skip over it.
This is especially true if you’re sending your email out through a marketing service that sorts emails by subject lines and sends what it thinks are the best ones to its subscribers. So keep your subject line short and succinct, so you don’t miss out on potential sales.
It must have a personalized touch.
You may have read about the importance of personalized emails in marketing. There are many reasons why personalization is essential for a business. It’s been proven that personalization increases click-through rates and conversion rates, ultimately leading to better business.
Sending out personalized promotional emails can be time-consuming, but the more you do it, the easier it becomes.
A good email marketing strategy should be personalized to your recipients. This is particularly true if you send the email to someone who has already shown interest in your brand.
The more personalized you can make your emails feel, the better. This means that you need to collect information on your subscribers and send out relevant messages, and have a way to keep track of what content they have already seen.
This will help you avoid sending them duplicate information and ensure that you provide something new and relevant in each email.
It should be more than just a business promotion.
A good marketing email should be more than just a business letter. It should also be more than just an advertisement. It should have a human touch and personality.
A good marketing email is a little bit of both, with a clear purpose and compelling offer enriched by the human element of personality.
An effective marketing email has an attention-grabbing subject line that would make you stop if you see it in your inbox. It also has a clear call to action, such as a request for information or a download link.
Telling a story, sharing information, or encouraging engagement through your emails can be done by writing just a few lines about each topic. When you write less and let your readers’ imaginations run free, you allow them to participate in the content in their way.
You can also use long-form content to explain something complicated or create a feeling of urgency with stories, leading to better responses to your calls-to-action, such as requesting more information or making a purchase.
You’ll need to find what works for you and your business. The word count isn’t always everything when writing an optimized marketing email. Make sure to justify the information in your marketing email.
It must be brief, and the word count should be concise.
An email marketing campaign aims to provide value to the recipient. For example, if you provide a solution to a problem, you want your email to be brief and concise. If it is not, people will be less likely to read it, let alone take action.
You can use an online word counter to see the length of your email. In general, try to ensure that you do not go over 200 words. In addition, a good word counter will allow you to track how many words you have already added to your marketing email.
You will restrict your email content to essential elements only to avoid being too wordy by seeing the total number of words.
Being brief doesn’t mean being rude because rudeness is always a bad idea. Remember that you are dealing with real people, and if you do not respect them, they will not respect you in return.
Emailing someone who did not give their permission is also rude behavior and should be avoided at all costs. For example, if they did not sign up for your newsletter or other emails, they did not give their permission to receive them. Respect that decision.
It’s also important to remember that there are limits on how much information people can take in at any given time. If they are bombarded with too much information, they will probably ignore everything or delete it without reading anything.
Make sure that your emails are clear and easy for the readers to understand. You don’t want to confuse them by putting too many words in one single email that make no sense at all.
It should include a clear CTA.
An effective marketing email should close with a clear CTA (Call-To-Action). It should tell readers what you want them to do next.
This can be anything that gets your subscribers to take action and visit your website or purchase something from you. If someone is interested in what you have to offer, send them a link for more information on your product or service.
The most common call to action is for readers to purchase your product or service, but there are other options:
- Sign up for your newsletter
- Share your content with friends
- Register for an event or webinar
- Fill out a survey or poll
Marketing emails without a CTA are ineffective, primarily because they do not guide the reader toward the next step toward achieving your objectives. For example, if you want subscribers on your list, you can use the CTA “Subscribe here” or “Get the newsletter.” If you want someone to visit your website, a CTA like “Visit our site” or “Learn more” works great.
If you offer something of real value, then use an offer-related CTA such as “Get 10% off now” or “Save 50% for life” instead of something generic like “Click here.”