Digital Transformation in Response to COVID-19
- Digital Marketing

Digital Transformation in Response to COVID-19

Our manufacturing sector is not ready for this pandemic, that why most of all these types of businesses obliged to closed their units for a long time. Do you know only 12 percent of organizations were ready to face such conditions according to the Gartner business continuity Survey? In such a circumstance, digital marketing strategies seem like a hope to overcome the Covid-19, in the worst situation, digital businesses trying to engage with their potential customers and serving them as well.

When all types of businesses almost closed and their employees have no work, digital sales are growing dramatically. If non-digital enterprises want to get rid of this severe issue, they need to rethink to bring business on digital platforms when they have no other option. Entrepreneurs need to redesign their business model, and we can learn lots of things during the pandemic time. Hygiene should be the priority of employees at the workplace, and management needs to set up everything for its employee’s welfare immediately. It is time to bring a significant change in our marketing strategies and business operations.

The roadmap to what comes next:

When conditions will be changed, and we can expect a healthy life as before, our supply chains, essential services, and money flow are struggling nowadays. In 2021, we are expecting the improvement in world new policies, and new business methods will take the place of obsolete business strategies.

Digital economy- a new hope in the pandemic crisis

  • Online Medical Facilities

Do you know more than ten digital medical platforms and more than 200 free online diagnosis and consultation service platforms are serving more than 10 million people in the present scenario due to Covid-19? If we talk about China, Huoshenshan Hospital is a first 5-G supported hospital with clinical experts from the country.

  • Work From Home

It is an essential term in the current situation; people are working from a remote location; the number has reached 5.3 million in 2019. More than 300million people are using telecommuting software in China. From a future perspective, work from home will be typical to operate the organizational operations.

  • Online Education

One data surprised us in China; in 2019, online users dramatically increased to 261 million.

Digital Transform Will Create a New Path for Businesses

When you see the negative part of Covid-19, we find the enormous suffering, constraints, and challenges for survival. The companies have learned a lot from this pandemic, and they are trying to develop their new digital policies and digital skills and digital competitiveness. If businesses want to build the foundation, loyalty and take space in their customer’s hearts in the digital era, there is a need to adopt cutting-edge technologies to deal with unprecedented slowness.

New research of the OpsRamp survey reveals that IT leaders have intended to massive investment in security and compliance, cloud infrastructure, data. And analytics that will promote the work from home to their employees without the tension of cyberattacks, and enhance customer insights and feedback, No doubt, the pandemic has changed the way of doing business. Without significant digital transform, companies can’t survive in the present context. During the epidemic, we can notice how online sales have increased dramatically across the globe, from medicine to essential grocery items. We are buying online to avoid the pandemic effect when nobody wants to go outside at a high level of risk.

Let’ see how businesses can obtain operation resilience.

For making rapid, collaborative, and instant reactions, organizations need to focus on those areas where they can thrive in the post-COVID-19.

  1. Adopting the Flexible Culture for Organization

For achieving the organizational objectives in the digital era, businesses need to focus on short-term resiliency like bandwidth, cloud infrastructure, VPN access, etc., and make sure to prevent the cyber-attacks and natural pandemic like Covid-19. Some significant changes need to apply to develop the new business model for searching for new opportunities and innovative solutions.

  1. Use of the Social Collaboration Equipment

Sharing is an essential part of the business. Reducing the gap between the employees, customers, suppliers, and partners with cloud meeting and other social collaboration tools are vital for growth. Using them will not let the epidemic dominate your work. It is the beginning of remote working, and it will prepare the future for better strategies and mutual support to motivate companies to do better.

  1. Develop New Training Session for Improving Productivity of Employee

Given the outbreak of Corona, we will need to change the way we work so that we can do our jobs properly, bypassing the epidemic. We have to provide new online training to our employees so that they will increase their production capacity. As we know, the manufacturing sector will take a long time to stand on its feet. But the IT sector will increasingly adopt low-risk methods.

  1. Be Ready To Take Any Severe Challenge of Future

Nobody guesses how much loss from pandemic across the world; it may multiply many countries’ GDP. Digital transformation does not happen overnight, and it seems like a complicated procedure. It can take lots of time to deploy your digital strategies, make sure proper communication with your employees, reduce the skills gaps, and work on better management change. It will help you touch new success in the future.

However, if companies adopt work from home methods, so they can expect more production. Due to which the employees will get rid of many problems like high traffic, delayed office, fatigue, and employees will be able to concentrate more on their work. Companies may able to save a significant amount on office maintenance, security, and other expenditure if they promote the digital transformation in their work.

There is much software available in the market that helps to monitor the organizational activities regarding time management software, SEO content writing, project management software, etc. You will be able to check your employee performance from remote areas. If you keep a positive attitude during the crisis, you can make a difference for your business.

Digital Transformation in Response to COVID-19

Putting the Pieces Together – Build, Grow, Convert

About mandeepw

Mandeep is the ideator of Strivers Edge. He manages product roadmap and business strategy along with digital marketing.
Read All Posts By mandeepw