What are the Digital Marketing Trends for 2021?
With 2020 well behind us, it’s time to look forward and see what we can do to get back on track for 2021. Whether that’s getting all your finances in order, planning for business growth, or creating a new marketing plan to help you reach your goals in 2021. Many businesses have been doing this themselves, but many businesses don’t have the time. Usually, they will hire a marketing or branding agency, Manchester-based or anywhere else they are situated, to thoroughly know the target market.
2020 was an unpredictable year with trends coming and going, and it was no secret that eCommerce sales went through the roof, so it’s key to know what the trends are expected to do in 2021. In this article, we will go through the top five trends to follow in 2021.
Artificial Intelligence
If this isn’t already on your radar, then you have been walking around with your eyes closed. AI is not just something from the future, it’s here now, and it’s only going to get better. Aided through machine learning, markets can now obtain macro customer insights, which can exponentially benefit from understanding their customers more thoroughly. This includes their mannerisms and characteristics, which help build better, deeper connections called hyper-segmentation. Other benefits of AI in marketing include persona research and psychographics building, a real-time update on a market’s persona due to real-time amalgamations to understand a target audience more thoroughly.
Featured Snippets & No-Click Searches
SEO is a key part of your marketing, and if you haven’t already got your site properly optimized, you need to get a move on with it. The main goal for SEO is to have your site on top of page one on Google, yes, GOOGLE. It’s the most used search engine, so it should be optimized for Google. In 2021, it’s now going that extra step further in their SEO; businesses are now after position zero.
Featured snippets are now being prioritized for businesses as they show more relevant information and give a box around the featured snippet, so it is separated. This featured snippet is also called no-click searches as the snippet gives enough information for the user, so they don’t need to click on anything else.
Voice Search
Voice search has never been that great, but it’s getting much better now. Since Amazon introduced us to Alexa, people are now finding multiple uses for voice search. It’s getting better by the year, and it is a trend that should be taken into consideration in 2021. A person’s query is answered immediately without the need to scroll for the options on the screen. With voice search, the user is encouraged to go with the first thing that pops up due to the answer usually being the most relevant. This now means that being position one is not enough to get the best traffic as it should now be optimized for voice search as the winner now takes all.
Authentic Sustainable and Socially Conscious Brands
The hunt for a greener planet continues into 2021, with 2020 holding everything back. People are now starting to realize the effects that businesses and consumers are having on the world. The issue is that consumers don’t realize the power they have to drive change; they are always looking for more ethical and sustainable brands, so we will now start to see a change in buying powers. We will see a growing trend in more authentic sustainable brands and businesses advertising their sustainable journey.
Inclusivity
Inclusivity is probably one of the most important things that came out of 2020 with Black Lives Matter. A study has shown that many shoppers are moving away from brands which don’t show any diversity for inclusivity for different races, gender, sexual orientation, and any other minority groups. Brands that are seen to be non-exclusive will see dramatic changes to their following and start to see a decrease in sales unless they change their ways and start to be much more inclusive.
