Digital marketing is a crucial part of any successful e-commerce business. No matter how good your product is, you will have difficulty getting customers to buy from you if it’s not marketed correctly.
To market your e-commerce platform effectively in 2023, here are a few tips that you can follow
4 Tips for Planning a Digital Marketing Strategy for an E-Commerce Platform in 2023
Always Focus on SEO
If you invest in SEO, you first need to know that it’s a long-term strategy. You cannot see results overnight; if you do, it will be short-lived.
SEO has also become more complicated over time due to changes in search algorithms, so doing SEO now requires constant maintenance. It’s not just about getting on the first page of Google anymore. Make sure your team understands. Otherwise, it could lead them to waste time and money trying different tactics instead of ones that produce results for your company.
Work with local SEO companies for better lead generations. Local SEO companies can help you generate better local leads through their localized SEO strategies. But, at the same time, they can also ensure a global audience for you as needed.
Let’s say your e-commerce business is based in Charlotte, North Carolina. Here, you specialize in selling textile products or garments since that’s what Charlotte is famous for.
A Charlotte-based SEO company will be well aware of that and can help you generate content using SEO solutions that cater to the products you specialize in. Through this SEO strategy, the Charlotte-based SEO firm can guarantee better leads as they take a more localized approach to your content and business.
Use AR for Better Product Visualization
Augmented reality can be a great way to create an immersive customer experience. For example, if you have a product that is hard to visualize because of its shape or size, users may not know exactly what it will look like in their home. AR allows you to present the item from all angles and show its features.
You can also use AR for more than just helping users visualize products; you can also use it as part of designing your advertising strategies. Experts in digital marketing say that using AR during the creative process leads to higher brand awareness and stronger connections between consumers and brands. Consumers are likelier to purchase items from companies that use these new technologies.
According to a report by Market Research Future, the global augmented reality market will reach a value of $461.25 billion by 2030. That means in the next seven years; this market will see heavy investments from various business sectors, including the e-commerce sector. So unless you want to fall behind your competitors, you, too, should consider investing in this technology and do your best to reap its benefits.
Ask Influencers to Promote Your E-Commerce Platform
Influencer platform Collabstr suggests that by the end of 2022, worldwide spending on influencer marketing will reach $15 billion. Influencers have a large social media following and can be used to promote your products, services, or brand. This strategy is effective because it uses the leverage of influencers’ existing audiences to drive traffic to a website, increasing sales and revenue.
Influencers shouldn’t just endorse your service once or twice. Instead, it would be best to have them use your e-commerce platform repeatedly and encourage their followers to do the same. Since this is a long-term digital marketing strategy, you need to commit to the influencers you work with. During this time, the influencers will constantly promote your platform to their followers and may even use it themselves.
You can also ask influencers to promote various campaigns for your e-commerce platform. This will be especially effective during the holiday when everyone is out on the internet buying gifts for their loved ones.
Get an App for Your E-Commerce Platform
The next step is to get an app for your e-commerce platform.
According to an Apptopia report, between 2017 and 2021, e-commerce app sessions increased by around 92 percent. Apps are a great way to make your e-commerce platform more user-friendly and useful. They can help users find products, make purchases, and provide support for their needs, however, buying the purchase.
Most users are eager to make purchases online while on the go. Buying stuff on a browser can get tedious for them at times. That’s why an app is vital. It’s been a necessity for e-commerce platforms for a while now, but its need will only grow with time.
Stay on top of these tips to ensure your e-commerce platform is always on the right track. As long as you stick to these tips, your e-commerce business will be ready to take on the challenges of 2023 and whatever else lies after that.