Digital Marketing Strategies for Small Businesses in 2021

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Starting a new business is not as easy a task as we think. It requires a lot of time and the right efforts. You have to be apt for offering, selecting the right marketing strategies, finding out the right audience, and more. Moreover, as a business owner, you always want your business to stand out from the competitors. But you are not sure where to start with all the factors you find online.

However, no matter how good your product or service is, people will not know about your business unless you endorse it. Hence, marketing has become an essential part of establishing your brand and business. It helps you generate leads for your small business.

After going through some deep research and hard work, we have curated some of the best digital marketing techniques as a software development company. This will help you grow your small business both in size and reputation.

Let’s look at the simple hacks that the digital marketing services company can use to make sure their business websites get ranked and make the most of those leads.

1) Develop an SEO-friendly Website

The first thing you have to do when you step into the digital world is to have a website. It helps your audience to learn about your business and buy products or services. If you develop a website that is optimized for both the search engines and conversions, you have already achieved the first level.

Before investing in marketing tactics, you should be aware of getting more organic traffic to your website.

Following are some of the factors that you should consider:

  • Create quality content or blogs on trending topics for your website.
  • Figure out the top-ranking keywords before creating your website content.
  • Inject all the primary keywords into all your website landing pages, titles, headers, meta descriptions, etc.
  • Use structured data to get better search engine rankings.
  • Implement long-tail keywords and local SEO.
  • Consider the other aspects of SEO like page-load speed and website design.

Many other factors go into building an SEO-friendly website. But, these tips should get you started on the right path.

2) Embrace Video Marketing

With digital marketing services, video marketing or video advertising has become popular on LinkedIn, Facebook, YouTube, Instagram, etc., social media platforms. Many customers prefer to purchase the product after seeing an advertisement.

As per the survey, users spend 88% of their time watching videos on a website. Despite over half of customers wanting to see more video content from business, only about one-third of small businesses (32%) are willing to invest more in video marketing this year.

The video tells about the business’s product features and benefits. Therefore, video marketing will take place as an important factor in digital marketing strategies for 2021.

However, with video marketing, people are continuing to find new and interesting ways to keep their customers engaged.

3) Respond to Customer Reviews

It’s been observed that many business owners don’t respond to reviews. And that’s a big mistake. A study by Harvard Business School found that responding to reviews leads to a higher overall star rating.

You can have multiple benefits if you respond to reviews. Albeit, a simple reply can help you build a loyal relationship with customers and leave a positive impression in their minds. It surely encourages them to visit frequently and purchase more products.

Moreover, responding to reviews can help you increase the SERP rank.

4) PPC Advertising

PPC (Pay Per Click) Advertising allows businesses to display their ads on various social media platforms or search engine results pages. Generally, those ads are relevant to whatever the viewer is currently browsing; then, the advertiser pays a fee each time someone clicks on one of their ads.

As per Google, adding seller ratings to your ads increases the clickthrough rate by a stunning 17%.

Here are a few factors that you should consider while running Google seller ratings.

  • You should have at least 100 reviews in the last 12 months in the country you have run the PPC campaigns.
  • You should have at least a 3.5 overall star rating.

However, you can hire an app development company to create your ad is a good idea.

5) Content Marketing

Content marketing is the process of producing and publishing online content for businesses to attract their target audience. Content marketing helps you engage with your audience. Also, it builds brand loyalty and brand awareness.

However, content marketing helps you sell your product and helps to leave its impression on the user’s mind. Content plays a vital role in user engagement. Video content, blogs, and infographics are also the most commonly used format in content marketing. It enhances customer engagement and the user experience, which directly increases sales.

6) Email Marketing

As per the HubSpot report, about 80% of marketers have seen an increase in email engagement in the past year. Email marketing is one of the effective ways to sustain customer engagement. We expect that its popularity will increase by the coming years, especially when one considers that email marketing has the highest return on investment for small businesses.

Wrapping Up

The year 2020 has completely shaken the marketing industry ever. Marketers are bound to settle down with lower budgets and must still deliver on conversion targets. If you own a small business and struggle to survive in the digital world, try some of the mentioned strategies in this article. These strategies will give you the push that you need to ace your marketing game.

If you are looking to enhance your small business across the globe, then you must have the best graphic design company by your side. They push your businesses in 2021 with various digital marketing strategies.

Author’s Bio:
Divyesh Gohil is the Technical leader of Estatic Infotech, a leading website design company in India. He is an avid reader and likes to share his views on different technology and marketing techniques via different blogs and articles. You can connect with him on Twitter and LinkedIn.

Digital Marketing Strategies for Small Businesses in 2021

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