Marketing your company online is a big deal these days. After all, internet use has more than doubled during the last decade, and these changes have had a significant impact on the way people buy products and interact with businesses.
Digital marketing, like any other form of marketing, is a way to connect with and influence your audience. The real difference is, you interact and influence these customers online.
Businesses use some of the most common digital marketing assets and strategies to connect with people online. Here’s the list:
Digital Marketing Assets
A marketing tool used online can be a digital marketing asset. Many people don’t realize how many digital marketing assets are available, such as:
1. The website
2. Those assets which are branded (logos, icons, acronyms, etc.)
3. The content used in videos (video advertisements, product demonstrations, etc.)
4. Images (infographics, product images, company pictures, etc.)
5. The content in written form (blogs, eBooks, descriptions of products, testimonials, etc.)
6. Products or tools available online (SaaS, calculators, content which is interactive, etc.)
8. Social media sites
Digital Marketing Strategies
The list of digital marketing strategies is also continuously evolving, but here are some of the strategies most businesses use:
9. Pay-per-click Advertising
Pay-per-click (PPC) advertising is a broad term that encompasses all forms of digital marketing in which you pay for every user who clicks on an ad. For example, a type of PPC advertising is Google AdWords called “paid search advertising.” Another form of PPC advertising is Facebook Ads called “paid social media advertising.”
10. Paid Search Advertising
Google, Bing, and Yahoo allow text ads to appear on their Search Engine Results Pages (SERPs). As a result, one of the best ways to target potential customers who are actively looking for products or services is paid search advertising.
11. Paid Social Media Advertising
Most social media platforms such as Facebook, Instagram, Twitter, LinkedIn, etc., allow you to run ads on their website. Paid social media advertising is useful for raising awareness to an audience who may not be aware of the existence of your business, product, or service.
12. Search Engine Optimization (SEO)
You can also use Search Engine Optimization (SEO) to organically rank pages or blog posts on your site if you don’t want to pay for them to appear in the SERPs. You don’t have to pay for each click directly, but ranking a page usually takes a lot of time and effort.
13. Social Media Marketing
Like SEO, social media marketing is an organic and free way to market your business using social media like Facebook or Twitter. Like SEO, marketing your business organically on social media takes a lot more time and effort, but you can get much cheaper results in the long run. For example, an eCommerce business could offer various types of discounts. The easiest way to organize a discount is to use a coupon code such as Abba Patio Coupon Code. Coupons can be handed out on Messenger to stimulate sales.
14. Conversion Rate Optimization (CRO)
Conversion rate optimization (CRO) is the art and science of improving the online user experience. In most cases, businesses use CROs to get more conversions (leads, chats, calls, sales, etc.) of their existing website traffic.
15. Content Marketing
Content marketing is another fairly broad term in digital marketing. Content marketing includes any digital marketing effort that utilizes content assets (blogs, infographics, eBooks, videos, etc.) to increase brand awareness or increase clicks, leads, or sales.
16. Native Advertising
Have you ever reached the end of an article and saw a list of suggested articles? This is native advertising. It falls under content marketing because it uses content to increase clicks. Native advertising is often difficult to spot because it is usually mixed with non-paid content recommendations, but that’s the point.
17. Email Marketing
Email marketing is the oldest form of online marketing and continues to be successful. Many digital marketers use email marketing for advertising special offers, display content, or market events.
18. Affiliate Marketing
Affiliate marketing is basically paying someone (individual or business) to promote your products and services on their website.
Create a Digital Marketing Strategy
19. Creating Strategy
The basics of creating the strategy include creating a customer persona, identifying your goals and tools, focusing on blogging, evaluating existing digital marketing channels, automate marketing, nail mobile optimization, making it easy for customers to reach you, using the right technology, confirming your differentiators, and tracking your process discussed below.
20. Track your Process
Continuous monitoring is required to ensure that the strategy is working effectively. This is done by assigning a team to do this. Always learn from mistakes and always look for improvement opportunities.
Author Bio: Hamza Abbasi is a keynote speaker on social media strategy, LinkedIn marketing & social media marketing trainer, MediaHicon digital marketing author, and MediaHicon SEO consultant for global organizations.