6 DIGITAL MARKETING HACKS FOR SMALL COMPANIES WITH A LIMITED BUDGET
Small businesses usually do not have an abundance of cash to market their products and services. However, with the help of digital marketing, small businesses can now reach to the customers and increase their brand awareness without spending a fortune.
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We have compiled a list of 6 digital marketing hacks that will help your company to maximize its earning potential. Let’s check them out!
Search Engine Optimization (SEO) is one of the most critical aspects of digital marketing. Using SEO techniques allow your posts to achieve higher rankings in search engines. There are many free SEO tools available on the internet, which can help you to do a comprehensive SEO analysis.
Once you get familiar with the basic knowledge of SEO, you can assess your web ranking and start to improve.
CONDUCT AN EFFECTIVE KEYWORD RESEARCH
The keyword research is among one of the valuable and high return activities in digital marketing workbook. It helps you streamline your search engine campaign and brings a more targeted audience that can generate revenue for your business.
Keep in mind that all keywords are not same. The length, demand, and difficulty of a keyword determine its effectiveness, which may vary from one niche to another.
CLICK HERE for a comprehensive guide to keyword research.
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BUILD AN E-MAIL LIST
Many small businesses don’t show interest in creating an E-mail list because of the perception that they are obsolete. However, this is far from the truth. The E-mail marketing can give a significant ROI to the company, therefore, it must be incorporated into your digital marketing strategy.
E-mail marketing is not only a cost-effective method to reach a new audience, but it can also help in retention of the existing audience to your website. You can combine Google Adwords and E-mail marketing to increase the efficiency of your campaign.
CREATE A BLOG
Having a professional website for your small company makes you look professional and allows you to create an online brand image. You can further increase the effectiveness of your website by introducing a blog section containing SEO content related to your business.
According to WordPress, 23.7 million blog posts are read by more than 409 million people on monthly basis. This is a big number, therefore, you must spend the considerable amount of time to create unique and engaging content to draw the attention of the readers to your website.
GUEST POST ON SIMILAR INDUSTRY BLOGS
Guest posting has an excellent method to increase the exposure and brand awareness of your company. Moreover, you can also create backlinks by guest posting on the website that operates in the similar industry or relevant to your business operations.
High quality backlinking is highly valued by Google algorithm and helps your content to be placed in a long-term directory, which can result in increased and sustainable web traffic.
ADD A FAQ PAGE
This may sound too oversimplified. As a matter of fact, it is. You can add an FAQ page to add relevant SEO content to your website, which will be beneficial for your customer as well as your search engine ranking.
Think about the most common and relevant question related to your business and answer them with a precise SEO content. Make sure you address the questions properly rather than adding keywords, which can adversely affect your rankings.