Alcohol is part of almost all celebrations and merriments of America. From a nice dinner, a happy toast, to a celebration with friends, alcohol defines the contours of the social and professional gatherings. This factor has always led to a steady increase in the sales and marketing drive of alcohol. Thus, the alcohol industry has moved past strict advertising and marketing rules, plus age restrictions, to be at the forefront of branding and digital reach initiatives.
However, the fact also remains that drafting alcohol marketing and branding strategies can still seem to be highly difficult. Though the basic tenets of digital marketing remain the same, the nuances are different in the alcohol industry. And understanding these finer nuances spells the success or doom for the alcohol industry. With that being said, here’s outlining the five most important things you need to learn about digital marketing for the alcohol industry.
Consumption of Alcohol Continues to Skyrocket
The alcohol industry remains an integral part of American society both culturally and socially. The country produces more than 52 billion gallons of alcohol annually, including wine, spirits, and beer. It is more than 15 percent of the total beverage volume.
The Distilled Spirits Council of the U.S. notes that distilled spirits sales increased by more than five percent last year, which means an increase of at least $1.5 billion. However, total distilled spirits sales reached their zenith in 2019 at almost $30 billion. Nearly 240 million cases in 2019 showed an increase of 7.6 million cases over the previous year.
The Unique Aspects Of Brand Design For Alcohol Industry
Brand design and branding for alcohol are different from wine and beer. Makers of labels and packaging aim to make the designs stand out on even the most crowded shelves. Modern customers are looking for unique experiences, exclusive packaging, and excellent customer service, adding value to their spending.
Managing the footprints of a brand helps maintain its story and identity. At the same time, content syndication and story creation help brands connect and resonate with more intensity with the audiences in the long term. So, as you’re sipping and enjoying a weller antique, remember there is a lot that goes into making it so popular.
The Importance Of Hiring A Dedicated Digital Marketing Team
The most significant advantage of getting a digital marketing team for a small business is getting an entire team of marketers, designers, and developers. One marketer is not enough because there are so many things to take care of. You get all the services in one place when you hire a digital marketing team.
The Bottom Line
The alcohol industry is evolving and developing, and anyone who wants to get a piece of this booming sector has to get in now. The opportunities are plenty, but the important thing is to grab the right ones and let digital marketing do the rest. So, do all these give you enough food for thought as you sip drinking wine the next time?