As per digital marketers, your link building and online strategies have to follow Google’s concept of E-A-T (expert, authoritative, and trustworthy) to satisfy certain quality guidelines. The Quality Rater Guidelines attributed to Google Search consider sites displaying E-A-T characteristics to be of higher quality than their counterparts. Such sites get better search engine rankings and get rewarded by an increase in organic traffic and revenue in the long run.
E-A-T has now become an important concept globally. It’s seen dominating search results with user intent in mind; this is certainly the right way to go for your digital marketing efforts.
Aim For E-A-T in SEO
For most business owners, the entire concept of Search Engine Optimization (SEO) is quite new and confusing. This is specifically true in terms of Google guidelines and regulations pertaining to digital marketing strategies. Basically, the concept of E-A-T should serve as your rulebook when you set out to practice SEO. According to experts at white label SEO Agency OutreachMonks, it is important to create your website in a manner that is considered expert, authoritative, and trustworthy.
If you can implement the concept effectively, your website will turn out to be much better than before. It will be future-proof and attract the right links to enhance your brand visibility. More so, you can add more value to user intent, just as desired by Google. Professionals in link building service from OutreachMonks can help in including the characteristics of E-A-T in your SEO campaigns. All these attributes will place your site in the good books of Google and catapult you to the top of SERP rankings in no time.
What is User Intent?
While following the E-A-T approach, you will come across the term ‘user intent’ that relates to the main reason why anyone would run a Google search. It mainly refers to the driving force behind a query. For instance, the search query, ‘plumbing services in Seattle, WA’ has a stronger intent than mere ‘plumbing’ The latter does not suggest what the search is directed towards – plumbing agency, tools for plumbing, online courses in plumbing, or something else. On the other hand, the query ‘plumbing services in Seattle, WA’ suggests that the user may require plumbing services at home or work in Seattle, WA. He is probably looking for professionally trained plumbers on an urgent basis. Once you understand the E-A-T concept, it will become easy for you to satisfy your searchers’ intent effectively.
Link Building and E-A-T
The popularity and importance of any given site give an idea of the weight that it’s outbound links would carry. A website with thousands of inbound links depicts that it has cultivated authority, possesses a lot of expertise, and enjoys a high trust quotient with other sites. You must also aim for the same.
E-A-T with Expert Link Builders
The link building team at Outreach Monks increases the Domain Authority (DA) and link juice to your website by delivering trustworthy, expert, and authoritative content only. They leave no stone unturned to make your website gain high authority and trust with search engines. Give more credence to your link building exercise – get in touch with its experts, today.