“This is too pricey for the way it looks!” and “I’m not sure if this is genuine!” are two of the many things that go through our minds after or during online shopping.
This is the same for online jewelry stores. Being one of the most expensive purchases, Jewelry is to be carefully bought. Therefore, each factor that affects the price and quality of fine jewelry, especially diamond jewelry, must be considered.
Factors that affect the value of diamond jewelry
Some elements play an influential role in deciding the value of a piece of jewelry.
- The 4Cs – A set of standards set by the Gemological Institute of America (GIA), the 4Cs, viz. color, clarity, cut, and carat, decide the value of diamond jewelry.
- Certification – In the same way that certification increases the value of a person’s knowledge, diamond certification justifies a diamond’s valuation.
GIA certification is considered the benchmark of diamond certification because of its consistency and comprehensiveness.
How to find the best diamond jewelry
We are now aware of the conditions that affect the price tag of diamond jewelry online. Next, we’ll see how to select the right store for such exquisite purchases.
1. Conduct research – The first step to finding the right seller is reading about the public’s opinion. The store with more positive reviews online tends to be the legitimate one.
2. Check for affiliations or registration – The store is only authentic when licensed by a governing authority to deal in jewelry. Be sure to cross-check the store’s license for authenticity.
Certified diamond jewelry is available at reasonable rates as well. You have to balance out the various factors affecting the price.
Other beneficial features of a good store
Online jewelry stores which are customer-centric may offer some additional services such as
- Refund and replacement policy – It may not be possible to satisfy every customer despite the item being one of a kind. A replacement or refund policy by a jewelry store indicates the store’s reliability.
- Option to buy old jewelry – Some stores are also willing to buy old and broken jewelry after inspection by their certified gemologists. This instills a sense of personalization in the hearts of the customers.
Keeping these reasons in mind, customers can purchase reliable and affordable jewelry from online jewelry stores.
These guidelines can also help avoid getting trapped by imposters selling fake jewelry.