E-commerce is fast becoming the best way to shop because of the extensive products that are being made available regardless of distance. People can simply get into a website and make their choices and online shopping. Because of this, there has been a lot of fun and creative products that have cropped up that targets a whole new generation of shoppers and niche markets. It is now possible to get every item under the sun without having to wonder where to look for them. E-commerce makes communicating with a target market so convenient. The addition of social media platforms creates an even smaller world which bridges the gap between products and customers. Everything is now possible but traditional features of selling still hold even in the brave new present.
Do you need eCommerce email marketing?
Running an eCommerce without email marketing would be like running a car without gas. You need an email marketing strategy if you want to create brand awareness among your customers and ultimately revenues. Running an online business is as hard as it is. Without an email marketing strategy, it would be harder and impossible to create meaningful relationships with your customers that you need to grow. You need email marketing for many different reasons and it should be part of your arsenal as an eCommerce entrepreneur. Emails can be used for different purposes from welcoming your new customers to launching your new products. Emails are versatile and produce significant results for your eCommerce business.
What are thank you emails?
You can make emails of every type but one of the most important emails you can give out as an e-commerce store is the thank you email. Every business should say “thank you” to its customers including eCommerce stores. In a brick and mortar customers, say thank you literally as shoppers leave the establishment. In an e-commerce store, the best thing you can do is leave a thank-you email.
The reason behind a thank-you email is to make your customers feel like you genuinely appreciate their presence and their relationship with you. There are several reasons to say thank you to your customer. You can thank them for purchasing your products, subscribe to your email newsletter, hitting a Facebook like, and many others. Saying thank you is an action that would be meaningful for your business. Just like a thank you page, the thank you email drives sales and pleases customers.
How to design Thank You emails?
Customers will always find that it is great to hear from a business they just purchased from, subscribed to, or engaged with, in one way or another. These types of emails such as thank you email increase interaction potential between businesses and customers. It is a simple act but it helps in boosting brand loyalty across all audiences.
We learned to say thank you at a very young age and we say thank you in various social situations but a stellar thank you email is not so simple. When writing an email, it is important to say something positive in the subject line. It is also important to write like a human and use the correct greeting. Gratitude and appreciation must be expressed in the email and include specific details as necessary. Say thank you again and use an appropriate closing.
Thanking for a purchase
Give your customers who have just purchased items positive feelings by leaving a thank you email. The post-purchase experience will leave them with a positive impression. There are some ways you can make the best out of a thank you for-purchase emails such as:
- Invite them to complete a survey.
- Invite them for a giveaway or event.
- Offer them a discount on their next purchase.
- Promote social sharing
Thanking for signing up
Thanks for signing up is the classic thank-you email. This is the first thank you email you will be giving your customers. You should be there on Day 1 to thank them for signing up and joining you. Use this email as an opportunity to remind your customers for further action such as purchasing, browsing, or updating their contact details. Make sure you thank your customers for being there since this will help in increasing their engagement level.
Shopping formats may change but saying thank you is a classic business move that will stay. Saying thank you is an opportunity to deepen business relationships and give other options to customers. Thank you emails should be a pleasurable experience for customers for being loyal and believing in a brand that they have discerned to be something that will improve their lives.