Top 5 Factors to Make Website Design and Instagram Synergy for Achieving Great Results
Web design for e-commerce ventures and online shopping portals is an essential factor for their success. But the importance of social media also cannot be neglected because billions of people worldwide use these platforms and apps daily. For example, Instagram is arguably the most famous picture-sharing platform is now one of the most widely used across the globe.
Take a look at the following stats, and you will know why I am emphasizing it.
- Instagram has over 1 billion monthly active users.
- 51% of the users check the account daily, and 35% of those multiple times a day.
- 88% of the users belong outside of the USA.
- Over 130 million people tap on the shopping posts every month.
- Instagram is the sixth most widely visited website on the Internet and the fourth most used app.
- 200 million Instagram users visit at least one business profile daily.
I am sure that the stats mentioned above are enough for anyone to use any product or service. But, especially the last stat is of great importance to the business fraternity. And this compels many businesses to seriously think about making Instagram their top priority after Facebook, or even above it. Thousands of photographs are uploaded every minute on Instagram, and the reach for all businesses is tremendous.
One of the lesser-used aspects nowadays is using a website’s design to make it adaptable to suit social media’s dynamism. For example, many businesses get quality leads from their Instagram accounts to their websites, and when the web design assists here, you can imagine the enhanced impact in this regard. Sounds interesting, but exactly how to achieve this is the real deal.
Go through this blog to learn about achieving the design synergy between your Instagram account and your business portal. The following five factors can make this happen seamlessly.
- Interactive Web Design
This is required from every website as interactivity offers the website a chance for good engagement with the visitors. Instagram’s interactive tools help the users and provide a substitute for them as they keep the activities on. All the websites’ web design must also work to make things easy for the visitors and mimic Instagram’s layout.
The visitors who are redirected from Instagram would love to have the same comfort level while browsing the same company’s website. In this way, you can make them feel at ease. This will also ensure that the website’s smooth browsing will get qualified leads and more chances of sales. In addition, a great user experience will result in an exceptional brand appeal.
- Enhance the Logo Design
As businesses would like to change the whole web design, the logo will be one of the best ways to get visitors’ attention. Think about what can happen when you can offer a great logo to complement your product or service well. Think of your logo as the brand extension to impact the visitors with a solid presentation and appeal to them.
Like the logo can be used only on Instagram, it can be displayed even more prominently on a website. Because there is much more space on the website and different pages available, businesses can enhance logos to a great extent.
The website’s dynamism must offer a significant impact for the visitors to be reflected in the design. Flexibility is the key when you are trying to synergize the design elements of Instagram onto a website. Please remember that we are doing this to enhance the user experience, so the transition from using Instagram to a website won’t affect his decision or perception about your website.
Furthermore, message to take lessons from Instagram design in how to make things work on their website. This won’t be something straightforward, mind you, because the design and layout of Instagram can’t be replicated perfectly. That’s where the design experts will come into play so that they have to try their best to make things work in favor of the website. Businesses must get support or consultancy from a web design agency that is an expert in delivering the goods in this regard.
The functionality of the website is another way to make the synergy between Instagram and web design perfectly. Offering the same experience on a website that a user has just witnessed on Instagram isn’t an easy feat to achieve. The use of easily recognizable icons and backdrop images can make things easier in this concern so that all the design elements of Instagram can be replicated on the website.
One of the main reasons Instagram’s website and the app are so popular is its seamless experience. If the businesses can offer the same experience on their website, they will be one step closer to success.
- Focal Point
The website needs to create a focal piece that can be used either as the center image or prominently showcased. Businesses need to highlight the aspects that want to be showcased to become the center of attraction for all visitors. This can be a great way to achieve success for businesses having a significant presence on Instagram but failing to replicate that success on their websites.
This is one of the best ways to make the most of your Instagram account and website. Joining both forces will result in smooth and logical navigation for the visitors, and the change of platform won’t be that prominent for them.
Over to you
Do you want to know more about how to make the synergy of Instagram and your website work in your favor? Or want to add your bit to this blog? For any feedback too, please use the comments section below.