The novel Coronavirus pandemic has increased online activity across all domains of life. It is not just video streaming services that slowed down global internet speed in 2020. Even the way we work and shop has completely changed. To put it in simpler words, we are introduced to a whole new dimension of eCommerce and UX design where e-commerce user experience is the king.
If you want to know what the latest UX design trends are, this article is for you. Today we will share with you some of the best UX design trends of 2021 that take you to the top. So without further ado, let’s get into the details.
Why is striking UX design important to sell in 2021?
Since more people are adapting to shopping online, it is expected that UX design is going to rule the 2021 web development budgets. The global online market is getting more competitive with time. Therefore, the companies that struggle to stand out from the crowd need striking UX designs more than ever. On the other side, companies also need digital and content marketing to better search engines.
That stands true whether you are trying to retain your old customers or attract new ones. If you want to set your website apart from the others, you need to leverage the latest UX design trends in your website.
The latest UX design trends for eCommerce
Following are some of the best UX design trends that will dominate web development in 2021:
- Mobile-first approach to UX design:
Within the past decade, eCommerce platforms have become more mobile-friendly. That’s because most audiences access eCommerce websites through their mobile devices.
Studies have revealed that more than 54% of sales take place through mobile eCommerce platforms. This makes it extremely important to leverage a mobile-first approach in your UX design. You may lose out on potential revenue if you ignore mobile presence in 2021.
The majority of internet users choose a multi-device approach to shopping. They use both desktop and mobile devices to purchase their desired goods. This makes it important for online retailers to cover all bases. Be it a mobile or desktop website, it should be created to guarantee a smooth shopping experience.
Established companies and up-market brands have already accommodated a mobile-first design approach in their website. You should too.
- Seamless navigation is the key to success:
Navigation is the king when it comes to eCommerce UX design. When you accommodate a mobile-first approach in your website, you choose long scrolls over desktop clicks. This has made navigation menus the center of attention for every page of the website. Therefore, these pages should be designed to ensure the ultimate ease of navigation.
- What does that mean for the UX design?
There are various ways to simplify navigation without making your web design look boring, including:
- Scrolling over visuals
- Multiple navigation options
- The use of branding elements, including color schemes, distinctive font, and creative animations
Using this approach, you can make your website’s navigation more interesting, aesthetically appealing, and transparent. It is also an ideal way to create a great first impression on website visitors.
Selling as many products as possible is the main motive of online retail. That’s why cross-stage selling will take center stage in 2021 when it comes to improving UX design. That’s the reason behind the exponential success of upselling blocks that provide the best product recommendations.
Customers don’t have time to browse the entire website to find what they want. Therefore, if you want to convert your potential visitors, you need to suggest to them the items that go with their taste and preference. When you suggest options that complement their current purchase, there is a higher chance of closing the deal.
- How to do it?
First of all, you need to monitor user’s online behavior and suggest to them the items that make the right sense. Once you have their attention, you need to maximize the effect by adding images and descriptions that compel visitors to give your product a try.
Amazon has been doing that forever. However, in 2021, you need to go a step further and customize your potential customer’s product suggestion to increase conversion chances.
- Minimalism is the way to go:
The simpler it is, the better. Embracing minimalism is one of the best ways to simplify navigation. Your website visitors don’t like being bombarded by a dozen of pop-out ads every time they access your website. Therefore, online retailers are resorting to more minimal web and app design that oozes simplicity.
This approach is ideal because it makes your product the center of attention on the page. User Interface only plays a supporting role in this case, which means you don’t have to design the website.
- How to make minimalistic designs work?
It would be best if you made the eCommerce UI crisp and functional. This ensures the every design element complements the other. Maximize the use of white space, keep the navigation simple, and use large fonts to add to your website’s readability.
Design every page of the website using a minimalistic approach, including the checkout page. Your customers want to purchase their desire items while putting in minimal effort. Ensure each design element on the checkout page serves a purpose and makes it easy to complete a purchase.
- Re-imagination of product galleries:
When product images were placed on the left side of the page for maximum accessibility, they are long gone. It would be best if you had more innovation and creativity to stand out from the crowd. To make that happen, you need to reimagine product galleries.
Gucci’s website is the best example of a functional, reimagined product gallery. Product pictures are displayed one after the other. Upon hovering over an image, you can see the model wearing the item, its title, price, and different buying options.
With millions of online retail websites up and live, a striking UX design needs every website design. Since more people are shopping online during the Coronavirus pandemic, it is high time to hop onto the latest UX design trends to maximize sales and conversion. By adapting to the above-mentioned UX design trends, you can make your website stand out from the crowd.