How do you stand out from the crowd?
Nowadays, the world stands awash in businesses. There’s almost a guarantee that there will be at least 100 others doing the same thing for every business idea.
Back in the day, all you needed to run a successful company was a good advertising team, a solid product, and professional service. Those aspects of a business are all very nice and useful. In fact, they might keep your clients coming back for more.
Yet, something else trumps all of that.
It’s search engine optimization (SEO). A good SEO strategy is often the difference between a company’s life and death in our internet-driven world.
But what is SEO, and how do you develop your company’s strategy? Excellent questions. We’ll get into them below.
What Is SEO?
To understand why you need an eCommerce SEO strategy, you must first understand SEO.
Simply put, marketing experts use SEO to help their company’s web pages to appear further up in search engine rankings.
To do this, they identify keywords that help their websites show up in searches and pepper those throughout their website. They also work on getting backlinks, writing meta descriptions and titles, etc.
Search engine algorithms then crawl through the website, interpret the information, and use it to determine a web page’s rank in a search.
The farther your company ranks down; the less likely people are to click on your links. This means they may not buy your products or use your services.
As such, SEO strategy is crucial to your survival as a business.
Making Your Own SEO Strategy
Now that you know why you must have an SEO content strategy, you’re probably wondering how to create one. Well, you’re in luck!
In the following sections, we’re going to take it step-by-step.
1. Target Your Audience
Why is this the first step?
First, if you’re going to reach your audience, you have to produce content they want to see. Otherwise, you might completely miss them.
So sit down and think about exactly who you’re targeting, down to age and gender. Then, think about why your audience would come to you. What is their intent?
2. Discover Your Keywords
Want to know exactly how people will find what you’re offering? Please do some research into the words they are using.
You can do this by using keyword research tools, watching social media analytics, etc. Then, once you have a list of keywords to use on your website, start sprinkling them into your content.
3. Write Content
Create content your readers will find interesting and use your keywords in it. Whenever possible, use links to reliable websites as well, as this communicates that your content is accurate.
Update your content regularly to keep your clients abreast of developments in your company or field and keep them coming back.
The SEO marketplace can help you find the services you need.
Need Help Managing?
So do you have an SEO strategy? If so, fantastic! Hopefully, you will soon be able to see traffic to your website soar. As you add more content, however, you might find yourself in need of a content management system (CMS).
Want some help with running your website? See the rest of our articles today!