Cookie Policy

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognizing you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

The icon in the lower-left corner allows you to customize your privacy preferences when visiting our site. You will be presented with options to set your cookie preferences on Understanding eCommerce when you click on it.

privacy preferences
privacy preferences

If you leave a comment on our site, you may opt-in to saving your name, email address, and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

We will also set up several cookies to save your login information and screen display choices when you log in. Login cookies last for two days, and screen options cookies last for a year. For example, if you select “Remember Me,” your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

An additional cookie will be saved in your browser if you edit or publish an article. This cookie includes no personal data and indicates the post ID of the article you just edited. It expires after one day.

We use cookies for the following purposes:

  • Necessary cookies – These cookies are required for you to use some essential features on our website, such as logging in. These cookies don’t collect any personal information.
  • Functionality cookies provide functionality that makes our service more convenient and provides more personalized features. For example, they might remember your name and email in comment forms, so you don’t have to re-enter this information next time when commenting.
  • Analytics cookies – These cookies are used to track the use and performance of our website and services.
  • Advertising cookies – These cookies are used to deliver relevant advertisements to you and your interests. Also, they are used to limit the number of times you see an advertisement. They are usually placed on the website by advertising networks with the website operator’s permission. These cookies remember that you have visited a website shared with other organizations such as advertisers. Often targeting or advertising cookies will be linked to site functionality provided by the other organization.

You can remove cookies stored on your computer via your browser settings. Alternatively, you can control some 3rd party cookies using a privacy enhancement platform such as optout.aboutads.info or youronlinechoices.com. For more information about cookies, visit allaboutcookies.org.


What Are Cookies and Do We Use Them?

A cookie is a small piece of information sent by a Web site that may be saved on your hard disk by your computer’s browser. It holds information a site may need to interact with you and personalize your experience. At Understanding eCommerce, we use two kinds of cookies: session cookies and persistent cookies. Session cookies exist only for as long as your browser remains open. Once you exit your browser, they go away. We use session cookies to maintain the information we need for you to shop at Understanding eCommerce. For example, the Session ID cookie that we ask your browser to hold retains the ID for your shopping bag. Without the Session ID cookie, you can’t add merchandise to your bag and carry it to Checkout.

Persistent cookies, in contrast, last from visit to visit; they do not go away when you exit your browser. At Understanding eCommerce, you may choose to accept a persistent cookie to give you a more personalized shopping experience and help you navigate our store more efficiently. In addition, we use your information to enhance your site experience. However, you can use our site without accepting a persistent cookie. To do so, you should set your browser options to reject persistent cookies. Alternatively, you can set your browser to notify you when you receive a cookie, allowing you to decide whether you want to accept it.

A Web site can use cookies to recognize you. But that does not necessarily mean any personal information is stored in the cookies. For example, at Understanding eCommerce, we store no personal information about you in the cookies. Instead, anything you choose to tell us about yourself (such as your name, address, or payment information) is stored safely and separately on our secured servers, and you need to provide a password to access it.

We also use cookies to look at how groups, rather than individuals, use our Web site. For example, we can observe which aisles and departments are most heavily trafficked in physical stores and determine which displays or sales are the most successful. Then, we can identify ways to improve the customer experience. On the Web, cookies help us develop a similar understanding so that we can continue to improve the arrangement, product offerings, and merchandise placement you see at Understanding eCommerce.

Updated Mar 25, 2022

 

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