“Content marketing is an expensive investment to make”
“It is a slow process and takes about two years or more”
“Only brand giants should go for content marketing”
These are the three major myths about content writing and its marketing. They are called myths because they are not real or been proven. Huge brands were once small businesses as well and even they started with content marketing which gets them to the platform of giants.
Writing a content isn’t enough to gather readers you need to market it properly. The marketing courses in educational sector are making professional academic writing on the strategies for simple techniques to market the content.
What is the current value of your content?
The ratings and ranking to where your content is at the moment on the web means its correct position in the marketing world. The evaluation is important to analyze the number of readers you have encountered and the number of potential and loyal ones you are blessed with.
For the year 2020, your content needs an audit to specify the rights and wrongs. In this way, you will be able to know where you stand and how much you still have to work on and what have you achieved since you started. Making marketing strategies will be easy and reliable after knowing the current value of your content.
Set your goals and strategies right:
After evaluating the position, you must be aware of what changes you need to work on in order to grow. Use the SMART strategy to achieve your aims which means specific, measurable, attainable, relevant and time-bound.
Be specific about your changes and work on their monitoring. Measure your goals and strategies as it should be properly organized while it should be attainable and easy to execute. The technique should be relevant towards your content because if the nature doesn’t match it will not work. Moreover, the time should be managed properly and effectively, this saves a lot of benefits.
Make your story as a solution point of view:
The readers are tired of product pushing content. To be apart from your competitors, try to narrate your story from a solution point of view for the readers. This is one of the biggest leverage of content marketing you can acquire. People want to connect with brands that are solution providers in a market full of product domination. This a simple way to gain trust and become a problem solver which will boost the product sales and bump on queries.
What new can I bring to my content?
A recent report on the type of content viewers prefers it was stated that 54% of the consumers expect video content from the websites. The survey stated that the kind of content they would want to see from brands.
According to the ratios, the readers/viewers would very much appreciate the video contents along with writings. This can be your new addition and magnet to gather readers. Infographics are getting popular as it’s a write-sight version in one. Adding these will enhance your brand image and will be a forward step to growth.
Integration of SEO & social media:
This era of modernization is 80% reliable on technology usage. Your content needs to have that quality and tricks of using the right keywords in order to be recognized by SEO which will get your website in the viewing form for the most reached and popular webs on search engines.
Social media marketing is the biggest tool for your content to go viral. The goal should be the sharing of numerous blogs and content as possible to your brand’s site. You need to direct the traffic from media platforms to your site. The quality makes sit good or bad and the good ones are shareable which automatically gets users on your website.
Use social issue for your brand awareness:
In this digital era, social issues have been prevalent and can add meaningful value to the society. This strategy can be used in your content and start with the most rated social issue to prevail in the readers and engage them towards your thoughts and idea. This shows what the brand thinks about the specific issue in the society which directly gets you the followers’ support.
Social consciousness is rising day by day and people have started support groups for the issues. Make your content as a supporter of the fair and large group, this automatically gains their trust and your brand becomes the highlight in their idea. This will provide you an upper hand to your competition if you used this wisely and implement it in a meaningful manner with your brand.
Now, just monitor the strategies:
After the evaluation and implementation process, you also need to measure if the techniques you acquired are working on the level you expected or not. The current state should be compared with these strategic stages and the increased growth should be monitor. There will be some changes that you will need to make accordingly and stay updated.
Review the tips and gather research before starting something new or adding quantity to your content. The validity matters the most when it comes to content marketing as this era of digitalization requires methodology and convincing power.
The year 2020, is filled with opportunities and the marketing techniques need to be refreshed. The key to success in this tech world is to stay updated with changes and make sure your web relay on SEO top rankings.
Dr.Adrish is an Academic consultant since 2005 at Thesis Writing Help and also provides transcription writing services with a degree of Ph.D. in actual sciences from the University of Glasgow. He’s an expert in human resource management and supply chain management and likes to read, travel and exercise on daily basis.