Content Marketing for Online Success
- Content Marketing

Content Marketing for Online Success

8 Content Writing Solutions That Will Skyrocket Your Web Design Venture  

Your web design venture might just be taking off, but you might already be having a hard time attracting visitors, or gaining new clients to your site.

This is where content marketing plays an important part.

Don’t be alarmed; the majority of website owners, bloggers, and entrepreneurs don’t know how to attract new clients through content marketing.

We’ll show you how to grow your content marketing, enabling you to increase your search traffic, and ultimately help skyrocket your web design venture.

Regardless of your goals, whether it’s to attract more clients, build your brand, increase your mailing list, or generate valuable interactions – this will be beneficial to you.

  1. Plan it out  

You have to understand what makes things go viral and what doesn’t. Find out what topics invoke the emotions that you’re aiming for. Alternatively, are you trying to create practical, useful content? Whichever fits better with your brand, and will get the most shares.

As a web design venture, you could really go in both directions. However, practical, useful articles will probably be your best option.

Not every single piece of content that you write will gain tonnes of attraction. That’s always the case – when this happens, take note of why it wasn’t as successful.

To start the plan, create a list of ideas. This should include titles as well as keywords.

  1. Keyword planning  

Keywords are essentially the part of your content writing that helps your articles get noticed.

When people search in a specific phrase or word in Google, if you plan and research effectively, you have a higher chance of showing up higher in the search results.

Make sure to craft a keyword strategy for every single article. Avoid “keyword stuffing.” This is basically when you place too many keywords in one article, this will actually have adverse effects on your articles.

  1. Write in-depth articles  

Google loves in-depth articles, and the majority of users will be searching through this engine.

No more short, brief articles – these won’t attract potential clients or visitors.

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Not only that, but your potential clients or visitors also love them.

In-depth means being thoughtful and giving careful confederation to all aspects and details of a subject. Make sure that you extensively research your topics and ensure that what you’re writing is useful.

It’s necessary that you post articles over 500 words, but we recommend around 1,000 – 2,000 words. This gives you a better chance of performing well in the search results.

If you make sure that you’re consistently publishing in-depth articles as part of a marketing strategy, you can be sure that your articles will perform better.

In order to make this easier, you need to make sure that you’re picking a subject that is broad – luckily, web design is an extensive topic that can journey down multiple routes.

Research into current affairs, facts, and opinions. This will help your writing and SEO efforts.

Don’t forget to include graphics and images to help explain your points on a deeper level. Linking to relevant authority sites will also help you to back up your point.

At the end of all your articles, you should include a call to action. Perhaps the reader can opt into your email list, or contact you about a web design query.

It is also essential to underline the importance of being guided by a professional to a certain degree when it comes to writing. There are now online writing services like Pick The Writer and Trust My Paper where you can look for writer or editors with suitable backgrounds that can consult you on your writing.

  1. Headlines are essential  

If you want your articles to be shared, you need to craft clickable and attention-grabbing headlines. As this is your first impression, you need to make it amazing.

You have just a few seconds to grab your reader’s attention before you lose them to any competitors. Magnetic headlines that encourage the audience to click and read will be the best way that you gain new traffic to your site.

Below are examples of clickable headlines

The curious headline – “You’ll never guess what…” type of headlines, these compel the reader to find out more.

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The informative headlines – “100 ways to…” giving a specific number always attracts more readers.

The relevant headline – If there’s anything popular and newsworthy. Make sure that it’s snappy and appealing.

Headlines are super important – many readers will equate the quality of the rest of your article, with what they see on the headline.

  1. Guest blogging  

You don’t always have to write for your own blog, either.

Are there any blogs that are related to your niche, that are quite popular with your target audience? You could deliver content to their blogs, which would help publicize your web design venture.

Of course, link building is an aspect of guest blogging. However, you shouldn’t make this your primary focus. Bloggers can add a no-follow tag to your link, which will eliminate your SEO efforts. Therefore, you should use guest blogging to build your audience.

Naturally, as your guest blog, you will begin to gain organic rankings and increased brand mentions. This makes it an important part of your content marketing strategy.

A guest blog essentially gives you access to a new audience – enabling you to inspire them to visit your website. As a new venture, this is a great technique to use. Just make sure that the blog that you guest blog for is relevant to your company.

For instance, you should avoid guest blogging on a small web design company’s blog. Your best choice would be a small company. Think, would their audience need a website designed at some point? The good news is this is a broad choice.

The last tip is to make sure that the blog you choose to guest post on is ranking well in Google. Will it really be beneficial to you and your venture?

  1. Comment on other posts  

Leave comments on other people’s posts – whether they’re blogs or social media shares.

Every time you comment, you have a chance to bring other visitors back to your site.

One of these comments could lead to you acquiring a new client.

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When you’re leaving comments, you should use the AIDA strategy:

A – Attention

I – Interest

D – Desire

A – Action

Essentially, capture the attention, build the interest, create a strong desire to learn more. Then, provide them with a call to action.

In fact, use this strategy when writing all your posts.

  1. Don’t just rely on blogs  

Content writing comes in many forms. You should take advantage of all the multimedia channels. For instance, videos, infographics, and podcasts are becoming more and more popular.

The descriptions and captions that you write for these posts could also enhance your marketing strategy.

It’s also worth noting that whilst the vast majority of people have phones, not all of them will have a computer. With this in mind, it’s important to make everything you write suitable for a mobile view.

  1. Give away valuable resources  

Throughout your content writing – regardless of the medium, make sure to give out resources.

Ebooks, videos, and webinars are examples of ventures. These will make your reader want to keep coming back, as well as persuading them to sign up for your mailing list.

Conclusion

We hope these simple hints and tips help you with your web design venture. Remember, it’s always a learning process, and some pieces will always be more successful than others.

Keep on writing, researching SEO trends, and adapting your blog. You’ll undoubtedly find yourself with more traffic, leads, and clients.


Melanie Sovann, born in 1990 in the greater LA area, is a seasoned writer and blogger, passionate about a broad spectrum of topics, ranging from marketing to organizational design. She is currently a content writer and editor at IsAccurate and a writer at Grab My Essay.

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