If you own an eCommerce store, then you might be keen on using advertisements that might help you bring users. Yet your task to accomplish is to make them stay and invest in you.
But, how?
If you blend this one element with your marketing strategy, you can make your audience crave your products.
What, according to you, is the most important element?
If your answer is ‘content,’ then you are absolutely right.
Content is the key to unlocking the essential part of your marketing strategy.
Tuning your marketing strategy with content serves the purpose.
Content marketing strategy involves a few steps like identifying the target audience and the medium in which they exist. But, the most important part lies in choosing the right way of providing the content to your audience.
Here are the 5 effective ways of content marketing for your eCommerce store to start with.
1. Visual Impact
Videos —
With the rise in the YouTube era, most of us depend on video content more than any other form of content. We watch videos when we are at home while taking a subway while having lunch at a cafe, or even for a minute to free our mind on a hectic day.
So we can say that videos have become a part of our day-to-day life.
And the best part of the video content is that these captures stay in your consumers’ minds for a really long time.
Especially before buying a product, the buyers are eager to get to know about the product. It helps them bring the trust they expect.
Pictures —
You might have heard this saying, “A picture is worth a thousand words.”
So please make use of them wherever necessary.
Remember that buyers cannot feel your product while they choose to buy online. You have the chance to impact their buying decisions with the pictures and the detailed descriptions of the products. Make sure you provide the audience with original aesthetic images.
Because aesthetic images can create a tempting effect to make the buyers buy or invest in your product.
And, do not leave behind in providing the customers with a 360-degree image of your product.
2. Draft A Guide Through
After going through the images you have provided on your eCommerce store online, the next step a customer does is to check the details of that product.
So, give a detailed description of the product, the refund options, delivery availability, size charts, and FAQs.
Guide them throughout their whole purchase process.
Rather than just focusing on how to sell the product, explain how your product will help them and why it is important for them.
3. Interactive Content
The days in which we had colorful popping models to show a product is gone. Consumers these days want to be involved themselves. They want to interact, click play, zoom, and benefit from it.
So, make the customers feel involved. This way, they will be a part of the product selection too.
Ever been to a Beardbrand website page? They do not flood you with information. Instead, they have only one quiz button where you choose your favorite options, and you get to pick the right product meant for you.
Many websites follow this method, like the Spongelle fragrance Website or even the Doe lash website. They have fun quizzes and personalize the right product for you.
This creates interest in the audience and makes the customers stay on your page for long, creating a fascination with your product.
4. Curate Innovative Content
Curate innovative content for your eCommerce store. Be the trendsetter. Keep your ideas open and learn to do the extraordinary. Inculcate new formulations to capture the audience.
For example:
If you are selling curtains, give the audience a small idea of what kind of curtain suits what kind of home decor. You can also prepare a checklist to get along with the newly purchased curtains, curtain knobs, curtain cleaners, etc. This way, we can connect one product to another.
5. User-Generated Content & Customer Stories
Earning trust is not an easy task. Especially when you have a store on the internet which is one in a billion. To stand out itself is a challenge, but here the focus is to make them trust you and the products in your store. The more people trust in you, the more they are ready to invest.
Dedicate a section of your eCommerce store to let your customers express their feelings and views. Be it the purchase experience or the feedback for your product.
And, these are nothing but the reviews.
Would you buy a product without looking at reviews? Reviews are the final call for your customer to make a purchase decision.
A quick tip: Even one negative review can be a huge turn-off. So, try bringing in more positive reviews to your product.
Conclusion:
Slowly, content marketing is taking over every field. Connecting eCommerce with content marketing is no wonder as it serves the purpose.
Once you have the users, engage them and build brand loyalty and trust, creating more traffic to your site. When you have loyal customers, there will not be a need to pull them using ads.
Converting every user into a sale the first time they visit your site is possible in a sporadic case. Hence, you need to create a pattern to make them visit your online eCommerce store again and again and again!
Author Bio: Sravani Sundeep is the founder of Apna Writer, a content writing agency in India specializing in helping eCommerce brands with their product description writing solutions.
