Social Media Marketing: Three Reasons You are Not Getting Any Traction on Social Media
“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” -Mark Zuckerberg
In this time and age wherein almost, every aspect of our lives has gone digital, social media continues to be a pervading and ubiquitous element in every person’s life.
In fact, a person who does not have his or her very own social media page does not only sound unconventional but completely unorthodox. In this regard, it would be in a business’s best interest—whether big or small—to put up a social media page as an online marketing agency. After all, according to Jay Baer, the goal of social media is to turn customers into a volunteer marketing army. If you are successful in your online marketing campaigns, you can watch your business sell itself with your audience being the primary marketers. This is particularly true in countries where social media usage is the heaviest such as the Philippines. Filipinos are known to be heavy social media users and as a result, local companies have heavily capitalized on their social media presence—even going as far as hiring digital marketing services in the Philippines. However, a social media presence is not enough, you have to consistently and constantly work on it so as to stay relevant. If you have ever wondered why you do not get much traction on social media, you might want to take at the list of reasons below and see if any of them applies to your strategy:
1.) You are not posting enough
There is a reason why social media specialists draft a posting schedule for social media. This is to ensure that they are regularly visible in their audience’s screen. Not often enough to be considered a nuisance, but definitely not too seldom to be forgotten and overlooked. If you are not doing the same, you might want to consider putting that at the top of your priority. Although there is no right answer as to how frequent you should post, you should have a semblance of regularity as to when you do. Bottom line is: The more you post, the better chances and opportunities you will have to engage with your audience.
2.) You are posting at inopportune moments
Timing is key when it comes to posting content. If you are constantly posting on social media at dawn but your audience would not have any time to check it until way after lunch, then there is a likely chance your posts would go unnoticed. In the same vein, you cannot expect to get the same traction from Instagram, Facebook, and Linkedin if you constantly post at the same time on all three websites. Remember, these different platforms have different users with diverse behavioral patterns.
3.) You are not memorable
So let us say you have the timing and the frequency right, what is wrong now? Well, it could be that you are not memorable enough. In a sense, you do not make a mark or a significant impact on your audience. Memorability can stem from many things and consistency is definitely a factor. After all, the more often you hear or see something, the more likely you are to remember it. However, if you are only repeating what everyone is saying, there is really no merit to what you say—neither will it make any impact on your audience. With this in mind, your focus should be on standing out. Offer something different to your audience, share your story and be personable. Create an online personality which could at the very least be relatable to your audience and look for ways to delight and engage with your audience.