You have probably not heard that digital marketing has the unique luxury of endurance in the job market because it is forged in a world of constant innovation, cutting-edge strategies and constantly and rapidly evolving platforms. This is because there is a ton of things to learn in this popular and important Social Media, Digital Marketing, Email Marketing, and link building industry that is worth $100 billion in 2019.
And even though digital marketing is very important as 71 percent of consumers make their purchase decisions based on online reviews, the process is often shrouded in myths and misconceptions. Unfortunately, these misconceptions influence people’s decisions negatively and make many people miss out on the vast opportunities that are available to them through digital marketing. Having said this, here are 4 common misconceptions of digital marketing you should know.
- It is time-consuming and the results are not satisfactory
When you first started out, it can be a bit slower to start seeing significant results. And since some people have unrealistic expectations, they will assume that the results will not be satisfied after they have made an inaccurate assessment of the resources spent versus the ROI. The fact is that Social Media, Digital Marketing, Email Marketing and other types of digital marketing more often than not does not produce instantaneous results.
This is to be expected because there is no shortcut, except you decided on using pay-per-click advertising. Or you decide to manipulate links, automate content or use other types of black-hat SEO antics to get temporary results, which is a dangerous and unsustainable business model to use. In fact, is advisable to stay away from it. If you are caught, the consequences could be fatal.
That being said, you can get real conversions, real customers, real and impressive sustainable revenue, which is obviously impressive results in less than no time if you are not in a rush in your Social Media, Digital Marketing, Email Marketing, and link building campaigns. It is smart to focus on long-term strategies rather than quick fixes. However, if you do it right, you should be seeing results in only a few months. But the time it would take to start seeing results depends on some factors such as the industry, the budget, the competitors, and the arena.
- Digital marketing is not a significant part of business strategy
The business strategy of any business is supposed to generate a sustainable, above industry average profit that is professionally streamlined to meet both long term and short term goals. And although most entrepreneurs and CEOs use three generic strategies (cost leadership, differentiation (Innovative business people developing services or product that has superior quality) and focus (Targeting specific segments of industry) for their businesses; marketing is, and will remain, a key way to garner lots of sales. And you may not be able to do that without Social Media, Digital Marketing, Email Marketing, and link building.
The truth is, if your competitive actions and moves to attract myriad of customers does not include key strategies that are specifically tailored for internet users of different demographics, you have lost a larger chunk of your prospects by using the most cost-effective method to promote your services and products. This is why you need to get your strategic management right. (This is the only way to create a thriving business.)
- Competitors are probably not online so no need for digital marketing
If you did research and found out that your competitors are currently not using some of the top Social Media, Digital Marketing, Email Marketing, and link building strategies to grow their businesses, you should not assume that it, probably, is not profitable since they are not doing it. This is a huge mistake. Jump right into digital marketing now. In fact, you should quickly integrate your online and offline marketing strategies now that you have a huge competitive advantage. It will be a huge mistake to follow the trend instead of being the trendsetter.
- It is too technical or difficult to measure
It is advisable to outsource the job to professionals if you do not have a working knowledge of digital marketing, or you are not a well-trained expert in the field. But it is sad to say that almost every startup is operating on a budget. So it is a common practice for the entrepreneur to do Social Media, Digital Marketing, Email Marketing and other offline and online marketing tasks themselves. Because of this, many startup owners can assume that it is too technical or difficult to measure because they do not know better.
There are many tools to analyze and track the outcome of your digital marketing campaigns and other strategies that ranges from visual website optimizers to email marketing tools to display retargeting tools to programmatic advertising tools.
Apparently, Social Media, Digital Marketing, Email Marketing, link building are the most cost-effective ways to promote your products and services through the use of digital channels. The industry is vast, technical and affected by misconceptions. That is why these myths are outlined and discussed in this article to shed light on it.
Notwithstanding, digital marketing is highly important to a brand and should be viewed as one very important part of the overall marketing plan. And it is advisable to start your marketing campaign digitally as it is very cost-effective when compared to traditional marketing, especially TV and radio ads campaigns.
Elena Randall is a Content Creator Who works for Top Software Companies, provides a top 10 list of top software development companies within the world. She is passionate about reading and writing.