Leading Your Customers Through the Sales Funnel

Leading Your Customers Through the Sales Funnel

Finance 101
Try These Strategies in 2018 to Lead Your Customers Through the Sales Funnel  A new year presents an opportunity for businesses to evaluate their conversion strategies. Ideally, a business should guide customers seamlessly through the sales funnel, starting with an awareness and interest phase and eventually result in a purchase and potential repurchase phase. Try these strategies to help increase conversion rates for your business. Provide Detailed Product Descriptions Detailed product descriptions can help guide customers through the sales funnel, particularly in the early phases. The interest phase, where consumers demonstrate curiosity by conducting proper research, is an ideal time to engage visitors and keep them on your site. Providing detailed product descriptions and listing the product's uses — in addition to any relevant sizing charts, materials and dimensions —…
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eCommerce is Redefining the Finance Industry

eCommerce is Redefining the Finance Industry

eCommerce, Finance 101
How is E-commerce Redefining the Finance Industry? Here's What You Should Know! E-commerce is now controlling the online market, and it is increasing day by day. It is one of the biggest drivers of the financial industry as well as helps small businesses to survive in the online market. With the aid of e-commerce website, you can attract a targeted audience for your goods from any part of the world with success. E-commerce and finance When it comes to the Internet, you will find that buying as well as selling is an integral part of the e-commerce trade. However, this is just one segment of the story. The Internet allows all businesses to conduct transactions online and this also includes the transfer of information, banking, emails as well as the buying…
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The Future Of IoT And Big Data

The Future Of IoT And Big Data

Finance 101
The Internet of Things (IoT) is considered one of the technological innovations which will shape our future. We have seen an explosion of IoT advancements in the past years, everything from managing the temperature in our homes with smart thermostats to tracking your caloric intake and daily steps with fitness trackers. Devices are all around us, and IoT and big data promise to connect these devices to improve your lives. By connecting our devices, we will be able to leverage shared data across various connections. With all of our devices sharing data point, we will be able to make our data more useful across all aspects of our lives. Here are the top three ways that IoT will impact the future of marketing for your business! 1. Create Dynamic User…
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Impact of Package Theft

Impact of Package Theft

Finance 101
The impact of package theft goes well beyond the holiday season As consumers shift to do more of their shopping online, a rise in package theft is associated with this rise.  A 2015 report estimated that nearly 23 million Americans had packages stolen from their doorsteps.  This goes well beyond just the holiday shopping season. Shorr Packaging surveyed 1,000 Americans to understand who’s being affected by package theft.  They wanted to see what steps Americans are taking to avoid their online shipments from being taken from their doorsteps. Here’s what they found: 31% of respondents stated they had personally experienced package theft. 92% of people prefer sending packages to their home over their office (5%) or a neighbor’s house (1%). 41% of respondents stated they have avoided purchasing certain items…
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How to Build a Website

How to Build a Website

Finance 101
Step-by-Step Guide for Beginners Whether you are looking to create your own websites or for somebody else, you can accomplish that very easy these days. Web sites have been simplified and there are a lot of services and platforms out there that can help you create professionally looking sites. This 10 step process outlined below depicts everything you need to know to make your own successful and highly profitable website. In fact, there are millions of books and resources about website building, internet marketing, SEO, and so on. You can waste a lot of your precious time and money studying them before you get anything done. Even if you are a complete novice and have never touched internet marketing so far, I can assure you that you will know everything…
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3 Ways to Achieve Financial Stability

3 Ways to Achieve Financial Stability

Finance 101
3 Ways to Get The Financial Health You Want (Without a Boring Day Job) Past generations have always followed a similar curve where they went to school or straight into the workforce, started a family, and retired at a ripe old age. For the majority of their lives, they worked in boring day jobs that usually involved cubicles and reports. Our generation has been freed from these shackles. We live in a day and age where you don’t have to settle for a boring day job. You can be who you want to be and work in all kinds of different fields, or from home. The opportunities are endless. Join us as we look at three ways you can achieve financial health, without taking that day job offer. Financial health…
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A Guide to Small Business Financing

A Guide to Small Business Financing

Finance 101
Whether you’ve been in business for just a few years or a decade, there comes a time when your business might need a helping hand. The small business financing industry has grown immensely over the past few years, giving business owners and entrepreneurs multiple financing options. Financing options range in size and requirements depending on whether your business needs working capital or you need to replace equipment. Before you begin any type of financing application, make sure you’re prepared to take this huge step with the help of this guide to small business financing. A Guide to Small Business Financing was created by Lendr. A Guide to Small Business Financing
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Amazon Money-Making Tips for Housewives

Amazon Money-Making Tips for Housewives

Finance 101
Managing your household while raising a family is no easy feat. As a housewife, your normal day is packed with taking care of your husband’s needs, making sure the kids eat breakfast before sending them off to school, running errands, and preparing a hearty meal for your family at the end of the day. With such a busy schedule, is it possible to squeeze in some time to make money? Thanks to the convenience of living in the digital age, women can now do their duties at home and make legitimate income on the side. The secret: knowing the right niche to tap on to start generating income. There is no resource as lucrative and convenient for housewives as the giant retail hub that is Amazon. How to Make Amazon…
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Using Social Media for Low-Cost Advertising

Using Social Media for Low-Cost Advertising

Finance 101
Social networks have completely changed the advertising industry. They offer low-cost and high-ROI advertising opportunities to billions of people. The reason for such a huge marketing disruption is the fact that social media websites enabled small businesses and individuals to compete with big corporate enterprises. Mark Zuckerberg is one of the pioneers of social media marketing. In 2004, when Facebook was just a social platform for Harvard University students, users were able to purchase advertising space for their promotional banners. These banner commercials were called Flyers and they were used by students for announcing parties and gatherings, and by small businesses from the Harvard University campus. Flyers’ prices ranged from $10 to $40. Thanks to social media’s viral nature, skillful marketers can still create a huge ad reach for the…
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How Reshoring Can Bolster Your Bottom Line

How Reshoring Can Bolster Your Bottom Line

Finance 101
What is reshoring? Essentially, it's the opposite of offshoring, meaning companies are bringing manufacturing jobs and other employment opportunities back to their country. Today, more and more companies based in both the United States and the United Kingdom are reshoring. And it’s easy to see why when one considers the many benefits of reshoring. For example, reshoring boosts employment, improves consistency and quality of input, enhances the ability to respond swiftly to customer demand and can even reduce cost in ownership. Most importantly, it can also help you achieve increased company profits. Here’s how: Economic Changes As our economic climate changes, it becomes more costly to house factories and produce goods in other countries. Other factors, such as fluxes in wages, have dramatically impacted the cost of business abroad, especially…
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