O2O Commerce – The Rise of an Era

O2O Commerce – The Rise of an Era

Convert, eCommerce
All the buzz in the ecommerce industry is about the Online to Offline commerce. A couple of years back, when China's rapidly developing Online to Offline market made a significant contribution (about $51 Billion) to the country's ecommerce industry, the media and the journalists from all over the world made a note of this and began discussing on how this new approach in ecommerce is going to be the future for all businesses. Fast forward to 2017, Amazon, one of the biggest ecommerce and cloud computing company in the world acquired Whole Foods (an American based supermarket chain) for an amount close to $14 Billion!! Combine this with the fact that in the US alone, more than 80% of the retail sales still happen inside a physical store, your thoughts…
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How to Increase Sales & Traffic on Your Online Store

How to Increase Sales & Traffic on Your Online Store

Convert, eCommerce
Building the ecommerce store is actually the easy part. You could choose from a number of options from free to paid ecommerce platforms. The hard part starts when the store is live and ready for business. The real challenge at this stage is increasing traffic at the store and then converting the traffic into revenue. Whether an online store is 2 days old or an industry veteran, it needs a solid marketing strategy in order to acquire the required volume of traffic and sales. Every web store has a different strategy that works the best for ut, there are some rules of ecommerce store marketing that are pretty much universal. Here are some common tactics that should be a part of every store’s marketing strategy. Remember that you need to…
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How to retain your customers for life

How to retain your customers for life

Business Tips, Convert, eCommerce
Are e-commerce websites twisting your brains against you? You may ask how? The marketers now have learned the magic of human psychology to create fear, pleasure, and excitement among the customers. Next, you are willing to shop online make sure to keep these tips with you. And for marketers, when used right these tips can rock your sales & improve your conversion rates. But before we start let us look at some of the basic stats on customer retention and why is it important. Increasing customer retention rates by just 5% increase profits by 25% to 95%. (Bain & Co). Attracting a new customer costs five times as much as keeping an existing one. (Lee Resources 2010) Globally, the average value of a lost customer is $243.(KISSmetrics) 71% of consumers have ended…
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eCommerce Tips to Turn Visitors into Customers

eCommerce Tips to Turn Visitors into Customers

Convert, eCommerce
5 Insanely Popular eCommerce tips to turn visitors into customers I still remember first order on my website, 5 years back. It was a normal day, the whole team worked intensely until day end. Other than customer service rep, I set a reminder on my mobile phone too. At exactly 11:48 pm. The magic happened. I was busy with friends & I left them to see who placed an order on my website. He was a 28 years old male, willing to send a gift to his friend in the USA. It was an awe-inspiring moment for me. Fast forward 5 years and here I am with my third venture online. Although a lot have changed since then, the customers, the usability, the e-commerce web design, and the responsiveness of…
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