2017’s Most Innovative Ad Strategies (Top 4 Ideas)

2017’s Most Innovative Ad Strategies (Top 4 Ideas)

Branding, Content Marketing, Internet Marketing, Marketing
To survive in this time and age, a great business has to be innovative in its approach to significant business operations. As you might have noted, competition is fiercer today than before. Consumer behavior is no longer what it used to be just years ago. And then there’s new technology shaking up the world; every great business is trying so hard to leverage new developments and, more importantly, maintain and attract more customers. [caption id="attachment_15001" align="aligncenter" width="640"] Photo by Igor Miske on Unsplash[/caption] Marketing hasn’t been spared and those who innovate in this space actually survive. Think of Netflix, Apple, Nike, GoPro, or Microsoft. Their innovative and thought-provoking video-based ads have gone viral. In light of this, this article delves deeper into advertising strategies and highlights the most inventive ones…
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Domain Name Power: Turning Your Domain Name Into a Brand

Domain Name Power: Turning Your Domain Name Into a Brand

Branding
The following is a how-to guide on turning your domain name into a brand, getting you more website views and more customers. This guide outlines all the steps required to turn your domain into a brand. From a Domain to a Brand When creating a brand, there are many tools that you can use to your advantage. One of those tools is your website’s domain. Your domain is the best representation of your business and what you can offer to potential clients. There are a lot of ways to turn your domain into a brand, depending on what kind of business that you’re running. Here are a few tips to help you be successful in creating a brand: Pick a Unique Domain Name Your domain name is your first impression…
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How to Make Your Brand Image Unforgettable: Three Surefire Strategies

How to Make Your Brand Image Unforgettable: Three Surefire Strategies

Branding
By Avery Taylor Phillips Your product or service won’t sell unless it has a face. That face is your brand. Branding is one of the first things a potential customer sees when considering a purchase. A lot can be told by just a simple logo, such as the company’s beliefs and practices. This can only be read, though, if the brand is well known. Whether your company is just starting out or not, branding is one of the most important things you can invest in. Your brand tells the story of what your company is about and what you offer. Customers will not be told that story if the effort is not put into branding. Although making an unforgettable brand image seems like a daunting task, here are three strategies…
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Where Do Companies Go For their Marketing Assets?

Where Do Companies Go For their Marketing Assets?

Branding
  Marketing assets are all those tangible items that promote a business by bearing its name. However, the names are not the only things that matter in promotional objects. These objects represent the company itself wherever they go. Hence the quality and class of the product need to be premium. Moreover, a company’s marketing paraphernalia must also be customized to carry the same theme and design as that of the business. Since these objects are vital for brand marketing and recognition, they are necessary to arrange. So all that remains to be asked is, where do companies really go to get their marketing assets? Do they create them on their own or do they avail the services of an agency for it? What would be a better choice after all?…
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Launching Your Brand

Launching Your Brand

Branding
Introductions matter, as any job candidate (or job interviewer), can tell you. That first impression, that notice to the world about who you are and what you stand for—it’s something that you can almost never shake. So what, then, do you do if you’re a new company—especially a startup who may have an unusual story to begin with? How do you increase the chatter and enthusiasm about your business beyond the small circle of friends, family, and investors? How do you make your startup a solid business? That introduction plan matters. For example, what you’re looking to do is not so much find the people who may be excited about your product. You want to find people who don’t even know that they need your product. That’s why key influencers…
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How To Create an Ecommerce Brand that Feels Authentic

How To Create an Ecommerce Brand that Feels Authentic

Branding, eCommerce
Whether you’re in the process of creating a new brand, or you’re keen to spice up an existing one, it’s worth bearing in mind that a strong brand is more than just a name, a logo and a company color scheme. Creating a recognizable eCommerce brand that consumers view as real and trustworthy is a serious undertaking – but one that reaps plentiful rewards if done well. Ask yourself, what makes your business compelling? How would your customers pick you out of a crowd? Building a successful eCommerce brand is as much about the human aspects of listening, storytelling and finding a purpose as it is about having the perfect font. How will you create an e-commerce brand that feels authentic to your customers in 2017? Read more: Essential ecommerce…
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An Online Brand Strategy Like No Other

An Online Brand Strategy Like No Other

Branding
Wendy’s Roasting Strategy: An Online Brand strategy like no other Coming up with an online brand strategy that is unique and impactful is difficult, but an American fast-food joint named Wendy’s seems to have stumbled upon a strategy that resulted in a spike in sales and enhanced brand recognition. If you haven’t heard of Wendy’s new strategy, it basically involves Wendy’s responding wittingly to trolls on Twitter who are either insulting Wendy’s or complimenting their competitors. Wendy’s is unapologetically roasting people along with its competitors and it’s hilarious! Most responses are playful while others were quite harsh; either way, Wendy’s took a huge risk. Wendy’s identity was lost in the competitive world of fast-food ruled by McDonald’s and Burger King but it managed to make a name for itself through…
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