We sit down with Lauren to explore her transition from Madison Avenue to Cannabis-friendly Colorado.
Lauren is your cannabis Auntie, the founder of Hi-Curious, a Colorado-based reforming NYC rat-racer, teenage boy mom, wife, daughter, sister, friend, mentor. She started using cannabis at 43 after 20 years as a wellness marketer. Now, she is on a mission to co-create a future where cannabis is considered a wellness supplement. Join her at Hi-Curious.
(edited for publication)
Good afternoon and welcome to another edition of the Cannabis Conversation. We are here today with Lauren Mendell of Hi-Curious. Lauren, thank you for joining us.
Thank you so much for having me.
Your background, for our listeners and our viewers, is that you are from the high-power world of PR. And now you’re in Cannabis. What the hell happened?
Well, the high-power world of PR is always on the list of most stressful jobs in the world, as I’m sure you know, but PR was really in my blood. My father owned multiple agencies. And then I started there and moved on to Ogilvy, where I worked on big brands like Pfizer and PepsiCo, helped “Avocados from Mexico” with their first few Superbowl ads, and worked on WeightWatchers.
You didn’t set Michael on fire, right? Did you have anything to do with that one?
No, that was way before my time. But the Advil, Bon Jovi ad, that was all me; a good job for context.
And so what happened?
Trump got elected. My husband retired.
We all did drugs when that happened, right?
Well, not yet. But my husband retired from the Navy. And he was interested in using cannabis again because he remembered how it always had a positive effect on him when he was a teenager. He lost his mom young. So when he wanted to, when he was retiring, he kept saying, “I’m going to smoke weed, I’m going to smoke weed.” And I was sitting at my desk, thinking that would never happen, just assuming that we’re just going to live this same sort of corporate life. I was climbing the rungs of the ladder to nowhere, forever. I never really thought that there were other paths. And then he started; he just got some cannabis from a dealer in New York, as you would do in New York in 2017.
And he started using it. And I found him to be much more enjoyable to spend time with when he was using it. And then I started. I wanted to be more enjoyable, but I was terrified of it because I had tried it in college, and I had had what I now know was an anxiety attack after having it, or panic attack, I think, more extreme. And I didn’t realize that that was something that was not necessarily just caused by cannabis; it was being uncorked; like the feeling of unaddressed issues that had happened when I was young and I hadn’t ever had to deal with myself. And so, I was afraid to use cannabis. So much so that I would take these tiny little hits. I don’t even know if I would get anything. I would look at the clock. It’s 9:16 and then 9:42, and I would think, the whole time in between, “Am I high. How do I feel?”
Those are called “edibles,” by the way.
Yes. Thank you. That is what’s called micro-dosing. Right? It’s like you’re trying to find this place where you feel good, but you don’t feel high. And I was finding that and, as a wellness marketer, I thought, “Why isn’t anyone talking about cannabis as a wellness supplement? Why has this always been this drug, this recreational analogous to alcohol, when this is something that helps people with their mental health, their physical health and well being.” But I just really never had any sense of that because of how I was raised: “super say no to drugs and all that.”
So, I had no idea that this plant was a medicine until I started using it, almost by accident, and now here I am, five years later, and I’m a huge advocate for the plant. And I’ve made my life so much about the plant. But also, once I started using cannabis, it was like I couldn’t “unsee” the corporate world that I was trapped in, and I never knew I was trapped in it. I just thought that was the world, but I just started to feel trapped. It was like I could see too much. And so, I had to find something more fulfilling to me than what I was doing at the time, supporting big business to do more big business. And you know, our budgets were in the millions, and we were working hard, but we weren’t making change. We were just selling things. And so, I got excited about cannabis and the opportunity to be at the beginning of a brand new blank slate. And it’s been a crazy, exciting, and stressful ride.
You left Madison Avenue? Where are you now?
I live right outside of Boulder, Colorado. In a town called Lafayette. In the summer of 2019, I moved to Colorado after leaving Ketchum in September 2018. I moved here because I always wanted to move back here. I lived here when my first son was born 20 years ago, and I always loved the climate here, which was way before cannabis. But then, when I started wanting to talk about cannabis on social media, the idea of breaking the law in New York to share what I was passionate about, by either sharing products that I had gotten in other states, which is illegal, or sharing illegal cannabis just felt absurd. I’m a mom. I consider myself a highly law-abiding stand-up citizen, and to start breaking the law felt wrong. When I grew up in the town where I lived, I knew all the cops there. It just seemed just way too privileged, plus I was putting my family in a weird position. So then I moved to Colorado. It’s amazing here. I could never live anywhere else. And I could never live anywhere that doesn’t have a legal cannabis market now. I love living in Colorado for many reasons, mainly because just the energy here is so much about the outdoors. It’s just the opposite of New York.
And then, when did you write the book?
I started writing the book in September of 2019. Right after I moved out here, it’s a really interesting story. This woman,, the co-author of the book, started joining my Instagram. She had been a colleague at Ketchum, and we were both no longer at the agency. I had a real reputation at the agency for being a tough bitch, and she saw me, especially in the department where she worked, going through this change. She is an author and screenwriter and aspiring to continue getting her name out there. So, she approached me and said, “Have you thought about writing a book?” I said, “Yes, but like, how am I going to write all this down?” So, we spent 15 hours on the phone, and she framed me out.
It was like a therapy session; she framed it all out for me. And then I was able to go through the entire thing and put my stories through, really put it in my voice and words, and we were finished by December of 2019. And then COVID happened, and I’ve been building the business. So I’m working on that. And I wasn’t necessarily ready to read the book, again, because there are some very emotional parts that I needed to go to therapy for to decide what I wanted to put in the book and what I didn’t want to put in the book. And then someone approached me on LinkedIn who was interested in publishing. And so we worked together to self publish the book, and it just came out in October officially in paperback and audiobook.
And so, for our audience, what’s the name of the book?
The book is called “Hi-Curious – A Reformed Rat Racer’s Journey to Wellness.”
And can they find this on Amazon, or where can they find it?
Yes. You can find it on Amazon. It costs $14.20 for the paperback, and also, you can get the Kindle for $4.20 and listen to the audible book, and I read it. It is so funny because I don’t care about book sales. I care about book reads. Maybe it’s navel-gazing, but, for real, what I’m excited about is other people to say, “Oh my god. I relate to your story.” And that is what has happened so many times over the course of the past couple of years. And that’s what lights me up. And people use the word influencer. This is what gets me up every day.
If other people can read my story, who can see themselves in some of the stories, how challenging cannabis can be as it relates to your children, how hard it is to deal with your parents, and what it means to incorporate this medicine that has a lot of stigma around it into your life. And what happens as a result of that, coming from someone who only started using cannabis as an adult, I never had that stigma of making this decision. This was a grown-up decision. This wasn’t something that I’ve been using since I was 20. It was never a part of my life before, but now it has helped me with my anxiety, with pain with sleeping better, with bettering my relationships with family members. So you know, if I could be someone who was so again, not like it wasn’t an anti the people who were doing it, but I was just like, that is not for me. And now I’m like, Oh, my God, I’m about this. You know, it’s pretty amazing. Yeah, right.
You talked a bit about how this impacts your family. So how old are your kids?
I have a 20-year-old boy and a 16-year-old boy.
And are you open with them about this?
Extremely, when we moved to Colorado, we had what we call the weed room. It’s the front room when you first walk into our house. I have an e-mail dab rig set up in there. I have my entire bong collection on the countertop of the bar that we’ve retrofitted, which was an alcohol bar. But now it’s a cannabis bar. So I figured I moved here to Colorado, where cannabis is legal, so I would treat it the same way I would treat alcohol; because we don’t even drink alcohol anymore. I just haven’t found any use for it ever since I started using cannabis. The interesting part of the story is that now my 20-year old son tried cannabis before I did. He was 15. He was in high school. And he was at a party, and he tried it, and he loved it. And he thought, “Wow. It made me feel less anxious,” but he never told me about that. He never shared because, as kids will do, after discovering it, my son stole one of our pens, brought it to school, and got kicked out of said school. So the story is in the book.
And that was the watershed moment for our family to say, “You know, we’re not necessarily going to do things like everyone else is doing them. And that’s okay. And our different thing is going to be around how we treat cannabis.” So, instead of when my son had so much anxiety after getting kicked out of the school for cannabis, he had shared with me that he was using the pen at night to help him with his anxiety and help him fall asleep. And this is how the book starts. He was having an incredible panic attack about basically being 17, and you think you’ve ruined your entire life. You think you’ve ruined your whole life. And he was so stressed and upset. And I asked him, “Do you think that cannabis would help you feel better right now?” And he said, “Yes.” And it was his decision. So I talked to my husband about it. I told him I was letting him have some of the pens and see if he’ll calm down. Immediately, just as soon as he had one puff, his body relaxed. He was able to talk to me. The tears came more easily. It just proved this is medicine and how it has so much power. We then spent pretty much the next year in New York before he was a senior in high school.
And I was starting the business, and we have learned about cannabis together. And, Chase, my 16-year old, is not interested, probably because when your parents are really into something, you’re totally against it. But we use ketamine and cannabis. I use it all day. It’s my medicine. It’s all over the place. I started using it when he was 12, so it was easy for us when Chase was 13. We started inviting him to learn about this and what we’re doing; he could join and hang out with us because we did not want to exclude him. We were initially going somewhere to do something private and leaving him out. So, we had to change that here in Colorado. And the first time he had a friend over, it was a Saturday, and they were hanging out. But since I usually go outside to smoke, the friend walked by the door and saw me. And I said, “Did that upset you, Chase?” And he said, “No, it’s legal here.” So I go over to people’s houses, and their parents drink. What’s the difference? So I think we’re making progress.
And I know that recently your mother visited you. So did you clean up the ballroom, or was it in full display?
Great question. My mom has been extremely open with me ever since I’ve been open with her. So, the more I share about myself, the more she understands. Also, my mom did use cannabis recreationally throughout her adult life. So, she was familiar with it, but she’d never understood the idea of using it as a part of your wellness and lifestyle. So, I don’t change. I have made a decision that I am who I am. I’m 48 years old at this point. I can’t please everybody, plus I find myself having the opportunity to break generational trauma, and the only way to do that is by making actual change. My mom and my stepdad were just here for 11 days. We did use cannabis together multiple times. My mom used it as a puff here and there. My stepfather loves a hit of the joint. For them, it’s just part of their relaxation. And it’s a special occasion type of thing. So no, I try to educate as much as I can about everything I’m doing and why. I often share the edibles that I’m using. I have low-dose edibles in my pantry, and I show them why this is important to me and why I don’t use other things instead like my stepfather loves to have a vodka at night, and my mom loves to have a glass of wine. Well, I saw my mom drink almost a bottle of wine, you know? And so it’s all fluid. We’re working on it.
So tell us about the business.
I built the brand Hi-Curious; the book is Hi-Curious. The brand was created because that’s what I am. I am Hi-Curious. I’m curious about how we can expand our minds and grow as humans, and I know that cannabis and probably other psychoactives are critical to that. And I’m very interested in the future of wellness. And so I started the Hi-Curious brand to kind of think about it as like a “Whole Foods” of cannabis. We’re making sure that we’re working with the brands to do things in a more wellness way than in overconsumption or high THC. We’re trying to be about what makes people feel better. And I think all cannabis use is medicinal, whether you’re using it or you believe you are using it recreationally or not. So our target demographic is people looking to live a healthy lifestyle and incorporate cannabis into that in whatever way works for them.
And so, in 2019, I realized that social media was a terrible place for cannabis people because we were getting shut down. I realized, as a marketer, that spending all this time building a community on Instagram was a complete waste of my time and energy. So, I started building the app to have a place to have my community. And then, in 2019, there was also vape gate, if you remember, and all the apps that were cannabis-focused got dumped from the app store, so I had to abandon the project. But in 2020, when the world was crazy, I knew that I had to have a way to keep my community together because I knew I wouldn’t be able to see anybody in person, so I relaunched the app.
We were approved on the App Store, which was a shock. And we were able to have a big Livestream event on April 20, 2020, and really kind of start to put our stake in the ground in terms of a virtual media platform that connects cannabis enthusiast advocates and brands. So Hi-Curious is many things, but it’s an app that allows people to meet others, as well as share the cannabis content that cannot be shared on regular social media, but not just like bomb rips, more about how do regular people use cannabis as a part of their lives and how they function, and where they use it and all the interesting things about cannabis that cannot be shown on platforms due to censorship. So we’re constantly trying to work around the sensors. So Hi-Curious is also a subscription platform for people who want to monetize their cannabis content or if they want to be cannabis coaches and help other people learn about cannabis, or if they’re a yoga instructor. They want to use cannabis as a part of their yoga routine. They want to teach yoga in a virtual place and charge subscriptions for being a part of their community. So that’s how we monetize.
And with more acceptance, there’s always the good and the bad, right? So, we’ve seen big cannabis and big money comes into the space changing the environment. So what’s your take on big cannabis?
So interesting, I was having a conversation this morning with my partner. And he said all we need to do is get one of these big MSOs on the platform to back us. We’ll give up 45%. And I said, “If I get into bed with one of those MSOs, I won’t have my relationships with the industry anymore.” Because the community Is separate from the industry, the industry is ten people, ten companies, right? But the community is the people who are supporting everyone else. So, I would rather partner with people like the Levers Brothers from Beard Bros Pharms. Or have the people from HappyMunkey, the kind of next-level not that MSOs because as much as I know that that’s the ticket to Paradise, from a financial standpoint, the game is long. Cannabis legalization isn’t coming in this administration. It’s going to make a lot of people being unhappy.
And if you get some reelected, which I don’t think will happen, then I could see him doing it in his second term, but he’s not going to do it in his first term. We’re halfway there. He could have done so much pardoning, and he could do so much expunging, but he’s not doing anything that’s not important to him. Anyway, I digress. Since legalization is probably not happening in the next couple of years, we’re not going to be seeing any kind of normalization in real ways until within the next nine to ten years. The generations have to sort of washout. Gen Zers, who are much more accepting of everything, need to replace the mindset of the boomers, who are the pains in the neck.
I’m going to challenge you on that one because I think the boomers are getting old, so I think they are recognizing this as a pain tool.
I agree. But I don’t think that those boomers who recognize it as a pain tool will become advocates for the plant; they’re just going to use it for themselves. Their peers aren’t going to hear it from them. And there are plenty of people like my dad, who have dug in heels about cannabis, and don’t want to change.
It’s interesting because the landscape moves, but it goes back and forth. And there’s still a tremendous amount of stern concerns about the product, the reputation, things like that. So we’re not there yet. Interestingly, we’re watching Germany, which has come out and said adult coops are a federal level. And we believe that, at least in Europe, it will start the ball rolling because nobody wants to be second or third, or tenth 10. Once Germany legalizes it, I think the dominoes will fall in Europe,
I feel the same way about New York and the United States. New York legalized it, which was great, and I got my app approved on a technicality. I think New York got marijuana approved on a technicality because Cuomo was so interested in covering up his sex scandal at the time. He thought, “If we pass this bill for marijuana, everyone will forget that I’m disgusting.” And it did work for a while, but ultimately he still got called on the carpet. Anyway, the problem is they did it so fast to figure out legislation. Now you can smoke weed in New York, or you can buy weed in New York, so I think when New York gets its act together in the next three to five years, everything like consumption in New York is going to be a game-changer.
Even more than Vegas?
I think so because it’s so normalizing. When you walk down the street in New York now, you smell weed everywhere because there’s no rule about where you can smoke weed. You can smoke cigarettes in New York to smoke weed in the park. It’s legal. It’s sort of weird, which is a problem because, as you said, you can have it, you can smoke it, but they can’t sell it.
How does that even work? I don’t know if you read the article in the New York Times about Washington Square Park and how it has always been a haven for drug selling. However, because it’s legal, drug dealers are setting up tables and getting their products out like a farmers’ market.
Exactly. And how cool is that? That’s entrepreneurship at its finest. And I think that’s why I love this industry so much. Because what would you rather have? Would you rather have a farmers’ market that you can walk through and feel comfortable and safe, or have a black market where there’s a dangerous element, right? So that’s probably the best thing that’s happened to that square ever.
Right. Because you can buy weed there in broad daylight rather than having to wait until 10 p.m. when you can get mugged.
Exactly. Right? So, it’s coming. It’s all coming. And that’s something that I have to tell myself all the time, being an entrepreneur in this space, and not be behind. That’s my best advice for entrepreneurs in the cannabis space: “If you’re in today, you’re ahead.” Two years ago, three years ago, when I decided to get into this business, I was racing already, but I didn’t realize there were many people to race with. It was more like running with everyone. And now I’m learning that was like. Probably my biggest lesson is I’m ahead already. Just leaving corporate America for cannabis three years ago has set me up to be connected with the industry and well networked. And sometimes, I feel like I spend too much energy competing and less time collaborating.
In 2022 we’re going to be doing a huge push for collaboration. We’re working with 20 partners from podcasters, brands, and influencers to push to grow all of our social platforms and grow Hi-Curious, social media to drive awareness together to find out what 12 weeks of growth looks like. So, for me, it’s all about collaborating in 2022. It’s about finding strategic partners that work for my business. I could probably bring a celebrity on, and I could grow fast, or I could partner with an MSO and sell out, but I want more than that. I want to enable the industry. And that’s really what Hi-Curious, does.
Hi-Curious enables the industry to sell subscriptions for content and be able to share actual cannabis content, education, “how-tos,” and connect directly with your consumer in meaningful ways, which you cannot do anywhere else online. But in the meantime, I have a very small number of people who have subscribed to my platform. So the most important thing that I can do is grow with others. And together, we can build what the future of cannabis should look like, which is truly based on community. I said this earlier about it being a struggle between corporate and the community.
And also there’s the industry and the people of the industry. And when we bring that together is when it’s going to take off. Because what we’re trying to do is not sell cannabis to people who already use cannabis. We’re trying to create new cannabis consumers by learning how to use cannabis as a part of your lifestyle. Not using cannabis only as a replacement for alcohol, which I think, has been a big proxy, especially for the mainstream. So I don’t want to change that.
Sure. One of the other things that we look at, and that we think is tremendously important, is that, unfortunately, cannabis is probably one of the most unsustainable environments for growing. And it doesn’t need to be. It just is because you get better grows if you’re growing indoors, but look at the energy use. And ideally, we don’t want to see big cannabis come in with pesticides and all other kinds of products. We want to support an organic product. And we think that’s where you have to go back to the communities because the communities will pick you. We’ve called it the craft beer model. Suppose you care about the plant, and you care about wellness. In that case, you want a plant that is grown in a sustainable environment that is not detrimental to the environment and that isn’t grown for the maximum profit via pesticides, chemicals, and things like that. You want an organic product.
Yes. I agree.
And I have found that organic product here in Colorado is possible to find. Whether it’s legal or not, some people are doing outdoor cannabis in most states. And the outdoor cannabis is thinking about the bee population or honey. People say you should have honey, the propylene, of your local communities because those bees are helping your histamine blockers because they’re pollinating everything that’s around. So if you’re allergic to something, it is similar to a vaccine, though I am not a doctor.
So you’re not letting yourself piss off another bunch of people. Good job!
So with cannabis, if you’re using it, and it’s grown in your local soil, then similarly, you’re getting the properties of your local environment, not just the soil, but also your sunshine and your rain. So, I buy my cannabis at a grow and dispensary shop called “The Republic.” They have a 2,000-plant outdoor grow site here in Colorado, which is extremely hard to get a license for. And that’s the challenge you talked about; at the beginning of this conversation is growing outdoors and a mass scale in places is challenging for so many reasons. But the first one is the law. Because mostly, the reason why you see these grow in size is that they’re forced inside. It’s not that they want to grow better inside, because it’s much more cost-effective to grow outside, especially if you have a good climate, which so many places in the United States have a perfect growing in the summer season. And that way you don’t have to grow all year. You could grow in the summer and produce during the year, which is the ideal way to work.
But what we’re seeing is 20-week grows, or 12, or 15 to 20-week grows with producing as much as one plant possibly can using fertilizer and nutrients, and ultimately that’s not medicine. So, as we think about cannabis for wellness, it’s not just a good gummy, but that’s not medicine unless it’s produced with a whole plant full spectrum. So, it starts with the plant and then goes to the processing. And if that’s the whole reason why those in the community don’t want it to go the “watered down” way of corporate industry because we know that we can’t possibly get the quality at scale yet. Unfortunately, in the cannabis industry, it’s all about time and patience. And it knows that the good guys are out there, the ones who are using living soil who are committed to the plant. I will show you pictures of a plant; there wasn’t a brown spot on a leaf when it was obviously in full bloom. This is perfection. And that’s the kind of cannabis I want to be smoking every day. That’s what I want to be putting in my body every day, grown by the sun that I sit out in every single day.
Have you guys run across Delta-8 and all that kind of stuff?
I’m super anti-Delta-8. I feel like I was super anti-CBD when it first proliferated for the same reason. I don’t think there’s anything wrong with Delta-8. I don’t think there’s anything wrong. I believe CBD is amazing, but this marketing of Delta-8 and CBD marketing in the 2019-2020 era had just been so irresponsible. And we’re not educating consumers about what is Delta-8 is? What’s the difference? How is it made? How are you making yours? Because, yes, Delta-8 is naturally available in the cannabis plant, but the way it’s being derived is actually by taking CBD and converting it into Delta-8. And that’s a cooking project. That’s a chemistry project. So I feel like cannabis for wellness is about staying as close to the plant as possible. The further and further you get away from the plant, the more we’re talking about just THC. And it’s still good. And I’m not denigrating it. I’m just saying it’s not medicine.
I’ll go so far as to denigrate it because what we do know is we don’t know anything about it. Right? So we don’t know how it is manufactured. It varies depending on standards. There’s no labeling that we can understand or read and understand what this product is. Delta-8 was primarily produced to take advantage of a loophole in how the laws were written. And therefore, now it’s showing up at 711 and other convenience stores. So those that have access to it don’t know what it is. And it’s touted for getting you high, which is not a medicinal product. That’s not a wellness product. That is somebody taking advantage of a loophole so that they can make a quick buck. So it taints the industry for those of us like you, who are generally dedicated to the plant and dedicated to moving this forward.
I agree. And I think that CBD marketing also tainted the industry. Everybody thought that drafting the Farm Bill and all that was going to help us, and that’s why always I could have shifted into CBD at that moment. And it would have been a lot safer and probably more lucrative for me, but it just felt inauthentic because I knew that the real medicine is in THC. And entourage effect, and all cannabinoids, separating one cannabinoid and making that the hero while vilifying the other one just looked like all the terrible wellness marketing that I’ve seen over the past 20 years. Like this diet works, this thing works, do this, do that, lose 20 pounds in 15 minutes, etc. So, it seems it all has that same smell.
I think CBD is a good product, but I agree that it has made outrageous claims, such as being a cure-all for all things without substantiation. When we make claims about medicine, it’s evidence-based, right? There have been trials, and none of these claims made around CBD had any documentation or data to support them. So, I think the product itself has value. However, I agree with you about how it was marketed; we didn’t even know half the stuff was because somebody would stick a CBD label on it and sell it regardless of what it contains. All we need to say is there’s a CBD bed. What the fuck is that? Sorry, excuse my language, but, come on, that’s how bad it got. I think it’s way back now because everybody already spent their money, and now people realize they’re on to the next thing. Now it’s crypto, you know?
Good. Go there. See? We will miss you. So, I have a couple of questions for you. How is it being a woman in this industry?
We only have a couple more minutes, and I have to go because this is an entire conversation, but I came into cannabis later, and I’ve always been a woman in corporate America. So, I have always lived in the patriarchy. And I knew I was raised in it, and I knew how to play the game and the patriarchy, but as a woman in business before, I just felt like I knew how to play the game. And I have a lot of masculine qualities that help me a lot in business. And I developed those a lot over the past couple of years. And then, I realized that the feminine qualities about myself helped me with business more. It’s my empathy. It’s my creativity. And I was in trying to play the game. I was trying to be more masculine. And throughout the past few years, I’ve been able to lean into more of the feminine even though it’s uncomfortable for me.
So, I never really wanted to admit that. I’m a feminist, but I didn’t want to admit that that was a problem. I wanted to say I was on an equal playing field. We just have to work harder. But now that I’m in the cannabis industry, and I see women, I just see how my relationships with men are, and my relationships with women are. It is incredibly challenging to be a woman in business with women. And it is extremely challenging to be a woman in business with men. So, I don’t think there’s a lot of work to do in cannabis and the mainstream for men and women to work better together.
In cannabis, it’s just a microcosm of all the jerks and other places, and you have to find good people. It is frustrating when I think men can get money at meetings in a second. And women have to prove a million things while men are getting handed 6 million bucks and women are getting handed $1. And I think it’s just the networks in which they swim. All the money in New York, all Wall Street, is from dudes, and dudes aren’t great at communicating with women, people who are minorities. I’m just generalizing. And when I say dudes, I mean white men. And thank you for having a normal reaction to when I said white man to a white man because I know that means you get it because you’re a good person, but most of the others are assholes. My policy in Hi_Curious is “no dicks”. Okay, you can have one.
On that note, we hope that we won’t be seeing more bros in the industry. We don’t need anymore. We have plenty. Thank you. We very much appreciate your time. We will put some of the links for the book and the app down below. We hope to see you again. We’ll have a much longer conversation about women in cannabis, but we will do that soon. Again, thank you for your time, and we hope to see you soon. Thank you so much.