E-commerce is a booming industry, and it’s only getting bigger. It was estimated that e-commerce sales would reach $4.9 trillion in 2020—a number that’s more than double what it was just five years ago. That means there’s money to be made in e-commerce if you know how to do it right!
Business Tips: How To Boost Revenue With E-Commerce
Sell More Products by Displaying Them Cleanly and Straightforwardly
To sell more products, make sure that you display them cleanly and straightforwardly. People should be able to understand each item and how much it costs quickly.
If you’re listing items in your store, make sure the descriptions are clear and easy to understand. Use only a few words or sentences that can’t be understood by anyone who doesn’t have an education in marketing or is not well-versed in English. Instead of fancy language, focus on images that capture people’s attention and interest them enough so they’ll want to buy the product!
When listing items for sale on your eCommerce development site, please don’t overdo it with colors; keep things simple!
Save Money by Moving Your Point of Sale Online
- Convert your point of sale to an online system. You can use a software program to manage inventory and automate taking orders and processing payments. This will not only boost sales by making it easier for customers to browse and buy, but it will also help you save money on credit card processing fees since you’ll be using one platform for payment processing and inventory management.
- Use a fulfillment center instead of doing it yourself. You don’t need an expensive warehouse or post office box to ship orders from your e-commerce store—you need someone who can take care of the actual shipping aspect for you! By outsourcing this task, you’ll free up time that would otherwise be spent manually packaging each order with bubble wrap and tape while trying not to mutilate any fingers in the process!
Use Alternate Shipping Methods to Expand Your Customer Base
The first step to using alternate shipping methods is knowing what they are. There are three primary types of shipping methods:
- Standard Ground Shipping—This is the most common option used by sellers for smaller items. It takes about 5-7 business days to arrive at its destination, which is often the most affordable option for buyers.
- 3-Day Express Mail—This method delivers your item quickly but does not offer to track information or insurance protection for your product. In other words, if something happens to the package during transit and you don’t have insurance coverage, there’s no guarantee that you’ll receive a refund from either seller or third-party carrier (UPS). For some people, though, this risk may be worth taking to receive their order faster than standard ground shipping allows for (3-5 days).
- 2nd Day Air Delivery—This delivery method costs more than Express Mail because it requires additional workers and equipment at both ends of the transport process; however, it’s still cheaper than Overnight Delivery, which usually takes 24 hours or less after being shipped out by UPS/FedEx/DHL etcetera
Provide a Fun, Interactive Online Shopping Experience, but Remember Why People Visit Your Website
When building your online store, it is essential to remember that people visit your website for a reason. They want to buy something from you, so ensure you have an excellent and easy-to-use search function on your website. If someone is looking for a specific item, make sure that their query returns relevant results on the first page of the search results.
It should be easy to find what they want by browsing through various categories or sorting via price or popularity. Ensure that your website loads quickly so visitors aren’t frustrated with long load times when they click on something or wait until images appear after scrolling down pages of text. If they don’t see what they want within seconds, they will leave without making a purchase!
One way to improve efficiency is by using technology like Shopify’s own SEO tools, which allow merchants like yourself who use Shopify as an eCommerce platform (and its many integrated apps) such as Facebook Messenger bots which can help sale conversions rate by 15%.
Use Targeted Ads to Show Customers What They Want to See
One of the most effective ways to increase revenue is by offering targeted ads. These ads are tailored specifically for the people who see them based on demographics, location, and other factors. To use targeted ads effectively, you’ll need a good understanding of your audience and their needs. It would help if you also had a firm grasp of what your product offers before showing customers what they want to see.
When done correctly, targeted advertising can be an extremely efficient way to convert more visitors into customers—which means more money in your pocket!
Keep Data Safe With Reliable Hosting Services
You’re in business to make money and must keep your data safe to succeed. Unfortunately, it’s easy for an e-commerce site to be hacked by hackers and criminals who wish to access sensitive information like credit card numbers, bank account information, etc. The costs of not keeping your data safe can be high: from fines from the FTC and other regulatory agencies like CFPB (Consumer Financial Protection Bureau) for violating laws about consumer protection; class action lawsuits; loss of customers; loss of revenue; etc., which means fewer sales overall. For example, suppose you’ve got a brick-and-mortar store and an online operation. In that case, this is especially important because hackers are always looking for ways into companies’ systems so they can steal customer data or sell it on the black market. This will hurt your brick-and-mortar store sales and your eCommerce revenues. An excellent hosting company will help ensure that your website’s code is up-to-date with all necessary security measures so that nobody can hack into it without being detected in real time by their monitoring systems (which should also have 24/7 monitoring).
E-Commerce Can Be a Significant Boost to Your Bottom Line!
As an online retailer, you can sell many more products than if you were operating a traditional brick-and-mortar storefront. By offering multiple items and different price points, you can increase sales by reaching out to new customers who would otherwise not have been able to make purchases. In addition, by having an online presence that is accessible 24/7 and easy for people to find on search engines like Google or Bing (as well as social media platforms like Facebook), there is no need for store hours or long lines at checkout counters. Customers can shop anytime they want—even in their pajamas if they so desire!
In the end, e-commerce is a great way to boost revenue. It allows your business to reach more customers while saving you money on overhead costs like rent and utilities. E-commerce also gives your customers more options when it comes time for them to purchase something online because many different websites are available today.