We consume ads every day without realizing it. If you play a YouTube video or load a website, you’re often greeted with an ad. However, the chances are the majority of them don’t stick with you, and the ones that do have a catchy tune. Music plays an important part in advertising because it adds to the entertainment value, provokes emotional responses, and makes an ad memorable. Music ads are important, but there’s an art to getting it right. If you use the wrong music, potential customers may choose against your product. If you aren’t already sold, carry on reading for six benefits of using music ads.
What Is Meant by Music Ads?
Music ads are created by businesses and embedded into electronic media. The type of music used will depend on the business and the mood they’re trying to create. For example, a fashion business will use upbeat music, whereas firms in the finance sector will use serious tones. Music ads are great for fitting within the confines of commercial advertisements (usually capped at 15 seconds).
Getting the tone right takes considerable skill and can be time-consuming. Luckily, thanks to technology and artificial technology (AI), you can have a custom-made music ad within minutes from Decibel Ads. All you need to do is input your ad campaign information and watch the magic happen. So whether you want your ad to run through Deezer or Spotify, Decibel Ads has got your back.
How Music Ads Work
Using music ads as part of your marketing campaign has powerful potential. By tapping into emotional responses, music can alter a person’s entire stance on a brand. As mentioned previously, there is a delicate art to creating effective music ads, but it typically follows the same format. When you’re building music ads, six components created by David Hutton are vital for success. Below, we discover what these are.
As mentioned in the introduction. When you remember an ad, it’s likely because of the music. For example, way back in 2012, We Are Young by Fun featured on a Chevrolet USA advert premiered during the Superbowl. When paired with the stunts, which included skydiving, We Are Young added a memorable edge to the advert.
One of the essential parts of an ad campaign is deciding on the target audience. There’s no point using the wrong music for your audience. For example, an elderly target audience will have no interest in trending music.
Structure and Continuity
Music plays a vital part in ads because it helps to enhance the overall structure. For example, if there’s a protagonist in an ad, music can promote their story. Further, when visual ads have awkward transitions, music can help to smooth the audience over. Typically, music is the most critical part of an ad. Without it, consumers may abandon a product. One of the most notable music uses in ads can be seen in the John Lewis Christmas ads. Every year, they use music to provoke feelings and get shoppers on their side. It’s got to a point where customers actively look forward to the annual Christmas ad.
The language used in lyrics is an essential component for advertisers and marketers. However, choosing the correct language can be difficult in a world where consumers have been desensitized. With that, music ad developers need to use emotive and poetic language in their songs. Further, they need to integrate factual language into the spoken word. Choosing the correct lyrics for your product can be difficult, which is why we have AI to help us along the way.
Part of a strong music ad will attempt to establish authority. For example, if a brand uses a well-known artist to create or sing their ad, they instantly increase their overall authority regardless of the content. The use of celebrity endorsement is just as important to music ads as it is for other media. An artist’s fanbase will use the product by extension, which will raise conversion rates.
Music is designed to entertain people, and the music used in advertisements is no different. When a brand puts out an ad, the music creates a link between the customer and the brand. The more entertaining the music ad is, the stronger this bridge will be. When an advert is entertaining, viewers will be drawn to it like moths to a flame. Then, they will go and spread the entertainment to their friends and family. Eventually, an ad’s value has reached more ears than the initial listener simply by using entertaining music.
Music has always played an important part in ads because it provokes emotion and makes them memorable. Therefore, music ads are worth spending money on for the ROI and can be carried out by AI to make them accessible to anyone.