Boost Your Conversion Rates Using Animated Marketing Video

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Boost Your Conversion Rates Using Animated Marketing Video

Every organization wants to build an online presence in this technological era to escalate their business productivity and revenue. Marketers prefer using various strategies to boost their business and stand out. Some use blogs, while others prefer uploading engaging videos to grab the visitor’s attention and make them stay on the site longer. 

Most startups and small organizations face the challenge of scaling up their business and increasing the conversation rate, while some seem impossible. Start using Animated Marketing videos if you have just landed in the business world and face similar challenges. It will help attract, engage, and delight potential customers and increase conversion rates. Also, It is evaluated that around 84% of the customers are convinced to avail the services after watching the videos.

If you are thinking about how animated videos can boost the conversion rate, then do not fret! In this article, you will learn why organizations use animated marketing videos to upgrade their conversion rate. 

Boost Your Conversion Rates Using Animated Marketing Video

Let’s look at the reasons which further lead to better results.  

They Create an Emotional Bond with the Company and Customers

They Create an Emotional Bond with the Company and Customers
They Create an Emotional Bond with the Company and Customers

Source: bluecorona

People got more attracted to content relatable to their lives and represented as a story. Around 33% of the people will stop watching the video after 30 seconds if it is not engaging and unable to make an emotional bond. More the number of visitors, more the conversion rate. So, if you want to escalate your conversion rate, you must focus on building an emotional bond with your viewers.  

The best way to interact and emotionally bond with the customers is by making an impressive Animated Explainer Video. If you make the video like it expresses your thoughts in the form of a story, it will attract more visitors, further elevating the conversion rate. 

I know it becomes challenging to decide which story to tell and express in the videos to generate more traffic and build a strong bond. Are you thinking the same? If yes, then you need not worry. Firstly, evaluate your target audience and the services you want to provide. Once you create good stories in the videos, you can make an excellent bond with the customers, which will further increase the conversion rate. After all, 63% of people remember stories, whereas 5% of people remember stats. 

So, make sure you create engaging animated videos to build the customers’ confidence, which will further lead to action.

Explains the Information both Verbally and Visually

As per the research, 97% of marketers think viewers understand the information about the product or service more quickly by watching videos. It’s True. The videos will make them learn the concept more effectively as it includes both sound and motion. Better is the understanding of the idea; more is the engagement, and lesser will be the bounce rate. 

If you successfully showcase your services and products to customers via animated videos, the conversion rate and ROI will automatically increase. But make sure you keep the animated videos short and concise to escalate the engagement by conveying a clear message to the customers. 

Besides increasing the conversion rate, another advantage of using animated videos is that they can be easily blended with other techniques. So, please take full advantage of visual elements to synthesize and communicate with the customers and make them understand the concept quickly. 

Extremely Entertaining and Versatile

Extremely Entertaining and Versatile
Extremely Entertaining and Versatile

Source: crazy egg

No doubt, animated or explainer videos are the best way to evoke memories, as these are entertaining and versatile. If you add high-quality animated videos to your site, it will not only help you get eyeballs of the people but also upgrade your website’s conversion rate.  

In this digitization world, most organizations face difficulty capturing email leads, making visitors fill out their forms, and escalating conversion rate optimization. To get over this issue, you can start embedding animated videos on social sites like Facebook, Twitter, Instagram, etc. Approximately 75 million people visit social sites like Facebook every day. Hence, it increases the chances of promotions and the conversion rates of your landing pages. 

So, what are you waiting for? Start capturing visitors’ attention by uploading entertaining and versatile animated videos on your site’s landing pages.  

Improves SEO

Do you know that organizations using a video marketing approach would be able to account for 82% of the internet traffic by 2020? If you are also looking to increase the click rate on your website and upgrade sales, start working to improve your search engine ranking. Because more is the ranking, more will be the conversion rate, and better will be your business productivity.

It is also analyzed that people spend 2.6X more time on pages with videos than blogs. So, why increase the bounce rate of your site? Make sure you strategize your marketing practices in such a way that it increases the average time spent on web pages.

Most SEO experts think the ranking factor is directly linked to a web visitor’s time on your site. You can achieve the same and increase organic traffic and conversion rates by having animated marketing videos on your website. 

Win Hearts and Capture More Leads 

Video vs Text - Win Hearts and Capture More Leads 
Win Hearts and Capture More Leads 

Source: 17production

Once you capture the leads, you can boost the conversion rate quickly. So, it becomes vital to express what desired action the visitors need to take. Visitors will perform the desired task more efficiently if they understand the concept.  

The best way to win the hearts of potential customers is by uploading entertaining and engaging videos over the web, as most people are crazy for watching attractive and informative videos. Additionally, adding videos will further increase the number of purchases, as 64% of visitors are more likely to purchase by viewing videos. 

Some marketers use live chats, chatbots, etc., to capture more leads and increase the conversion rate. On an exciting note, you can embed an animated marketing video in your content or directly on your site to attract visitors, build trust and increase the conversion rate. So, ensure you have proper knowledge of how to make compelling animated videos that boost your site’s conversion rate. 

Wrapping it Up

Digital marketing is essential to increase business productivity and pull more audiences to avail of your services. Organizations use various strategies to build customer trust, grab visitors’ attention, promote the brand, boost conversion rate, and upgrade revenue to stand out. 

So, if you want to capture more leads and increase customer retention, animated explainer videos will help you boost your site’s conversion rate and fulfill your business goals.

If you are still unfamiliar with the importance of infographics in digital marketing, make sure you go through these five reasons. It will make your mind increase your sales by adding infographics and good quality videos over the web. Also, if you have more reasons why animated videos boost conversion rates, please share them in the comment section below.

Enjoy the wisdom of Animated Marketing Videos!!! 

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