Do you find that the efficiency of your website does not increase? Is there a declining tendency in your purchases or maybe activity on your website?
Do not despair; the most common mistake is improper conversion rate optimization in these cases. You can easily fix this by following a few tips we share with you below.
Let’s see how you can increase your conversion rate with user experience.
What is UX?
Believe it or not, UX is a key factor in the life of your website. This includes all the design and usability elements that make up your website.
UX also includes the colors and design elements used on your website and the transparency of the site. You may be wondering, what has this got to do with the success of your online business? After all, these are just appearances.
You’re right about this, as these are the elements your customer or visitor will encounter but keep in mind that people usually judge you by your appearance. That’s why it’s essential to put a strong emphasis on UX processes.
But what should you think about when you want to make your website easy to use? Let’s check some important factors:
- The transparency of your page
- The loading time
- Colors and motifs
- Product placement
- Subpage placement
If you optimize these five elements well on your website, we guarantee that your conversion rate increases. In addition, the number of drop-out rates will show a declining trend. Sounds good, right?
Let’s see the process in more detail.
Transparency is key
You must have come across a webstore where you suddenly didn’t know where to find the product you wanted to buy. Don’t make that mistake.
Visitors still come to your website for some reason. Make it easy for all your visitors to find what they want.
Without this, people won’t waste time buying from you and continuing to look for your products, preferring to buy from one of your competitors. If they can’t make a purchase, your conversion rate will decrease, which you don’t want either.
How can you achieve this? The easiest way to do this is to display all the subpages that people visit most on your landing page. These are typically subpages that lead to your products, blogs, or the “About us” subpage, which describe you and your goals.
This will prevent your visitors from browsing aimlessly and leaving your website without any activity in a short time. Believe us; they won’t wait long for you to go if you optimize transparency.
The average visit time is just 10-11 seconds; you have this much time for your potential buyers to find what they want. Not much is true? Don’t worry; if you strive for transparency, that much time will be enough for your visitors.
Of course, your colors and motifs must appear in any case on your landing page. This will allow your visitors to get to know you from the first second and build trust. This is also key if you want to increase your conversion rate with UX.
Speeding is not penalized here.
In the life of online businesses, there is no traffic camera placed by police; in fact, the faster is better. But, of course, don’t follow this example in real life.
Let’s get back to the online world. Everyone who clicks on your site expects lightning-fast loading time.
People need the information right now; they don’t have time to wait. They have 5-10 minutes to buy your product. From these sentences, you can already feel that loading time plays a prominent role in increasing your conversion rate.
You’re probably wondering why it’s a problem if your website loads a little slower. We can say that the average person waits for about 3 seconds at most for a page. After that, they will go to one of your competitors and may never visit your website.
You have lost a potential buyer who is by no means beneficial to your conversion rate.
Let’s take a brief look at the factors that affect the speed of your page:
- Exaggerated design
- Large images
- The size of the website
You should keep an eye on these and strive to optimize them. For example, we recommend that you always compress your images.
If you follow these tips, your conversion rate will increase rapidly.
We mentioned the importance of transparency at the beginning of our article. Closely related to this is how you place your products or services.
Suppose your visitor has already reached the subpage where your product is located. You are within a touch from the sale and to increase your conversion rate. What can stand in your way?
When placing products, the most common mistake is if the individual categories are not organized. If you sell more than one stuff, be sure to place each product by category.
This is important because people don’t want to stay here either; they usually buy purposefully. If this does not happen, there is a risk of dropping out here.
In addition, you should place your products that are most popular in a higher position. It is advisable to use an analytical tool such as heatmaps to determine this.
These tools perfectly show you which product is most popular. This is necessary because these will be the stuff they are most likely to buy. Therefore, this product will help you get the most out of your conversion rate.
You may have to include customer reviews on this subpage, as it greatly reduces the sense of risk and motivates people to make a purchase.
As you can see, UX contributes to the successful operation of your web store in several ways. However, keep in mind that this is a complex process.
Never forget preliminary measurements such as heatmaps or A/B tests since these will provide the basis of a user-friendly website.
Strive for speed and transparency. Always think with your visitor’s head.
We hope we can help.